أحدث منشورات Ann Handley على لينكدإن

Maybe you saw this WSJ piece about companies desperately seeking “storytellers” to create emotional connections with customers. Can we chat about it? I am 1000% glad that companies are waking up to storytelling. But! Good writers have *always* been storytellers. (I am resisting putting that last sentence in ALL CAP…

So many people sent me this graphic this week that I guess defending the em dash has become my entire personality... and I’m not mad about it. Maybe you’ve seen this idea expressed here or elsewhere: “As soon as I see an em dash, I stop reading.” Which is—for the love of semicolons—absolutely ridiculous. The em d…

Maybe you, like me, read Matt Shumer's viral piece about AI eliminating 50% of white-collar jobs in the next 1-5 years and maybe you, like me, thought… Oh. Isht. It’s well-crafted, detailed, and structured to make you feel like you're getting the inside scoop from someone who knows. (And that everyone else is sle…

Maybe you, like me, read Matt Shumer's viral piece about AI eliminating 50% of white-collar jobs in the next 1-5 years and maybe you, like me, thought… Oh. Isht. It’s well-crafted, detailed, and structured to make you feel like you're getting the inside scoop from someone who knows. (And that everyone else is sle…

Maybe you saw this WSJ piece about companies desperately seeking “storytellers” to create emotional connections with customers. Can we chat about it? I am 1000% glad that companies are waking up to storytelling. But! Good writers have *always* been storytellers. (I am resisting putting that last sentence in ALL CAP…

You should shoot more video, they said. Video is great for engagement, they said. It's foundational to the marketing mix, they said. Non-negotiable, really. FINE. Let's do this. Reader, I filmed this video no less than 7 times. I checked and re-checked that I was in portrait mode. I uploaded it. YouTube rendered…