أحدث منشورات Ardath Albee على لينكدإن

What I love about this list is that it’s not typical. The wonderful, talented women included span a range of expertise applied to the #SaaS industry. This is a celebration of the powerful impact of women as a collective. Here are a few examples of the diversity and range of the women on the list: Marketing > Pam…

Not missing out on THIS fun! 👇 My action hero version by Koka Sexton at Interrupt Media. I think he pretty much got me. Although I was kinda hoping for a buyer ventriloquist doll... 🤣

B2B marketing is in a wicked transformation. Buyer behavior exposes the fallacy of the obnoxious idea that B2B buying follows a funnel. Traffic to your website is down because buyers are asking LLMs for answers to their questions. Your email campaigns get anemic engagement. Your ads float past your buyers’ periphe…

What I love about this list is that it’s not typical. The wonderful, talented women included span a range of expertise applied to the #SaaS industry. This is a celebration of the powerful impact of women as a collective. Here are a few examples of the diversity and range of the women on the list: Marketing > Pam…

The more I think about B2B marketing being viewed as a cost center rather than a source of strategic value, the more I think we did it to ourselves. I’ve been around long enough to remember when data was scarce for B2B marketing. I watched as we got new systems that gave us our beloved data and became giddy about…

I’ve been around long enough to remember when thought leadership meant something special. People clamored for it because it sparked curiosity with original thinking. Thought leadership used to be about taking a stand, having a clear point of view, and persuasion. Thought leadership content not only drew engageme…