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On a plane reflecting on expo west 2026. I have a lot of scattered thoughts I’m trying to turn into a cohesive recap. Maybe tomorrow. Maybe later today. I’ve been exhibiting since 2014 and I think this one tops them all. But it’s not because of the 10 reasons I could easily cite as to why this one was extra sp…

Year 12 at Expo West, and I still don’t recover well. Hall E is dark. No windows. Absolute mayhem for four straight days. ~3,200 brands exhibiting. Energy — unmatched. Optimism — back. ~65k attendees The higher ticket prices clearly kept attendance manageable, and honestly, that was a net positive. Fewer distract…

I’m still in the middle of Expo West. I don’t have a recap yet. But I do think there is something different in the energy this year. I can’t pin point it yet. But it’s good. Really good. A little photo dump for those of you following along. Jake Karls Mike Fata Matt McLean Melissa Urban Gregory Willis

On a plane reflecting on expo west 2026. I have a lot of scattered thoughts I’m trying to turn into a cohesive recap. Maybe tomorrow. Maybe later today. I’ve been exhibiting since 2014 and I think this one tops them all. But it’s not because of the 10 reasons I could easily cite as to why this one was extra sp…

Just like last spring when I announced category-defining Rotisserie Chicken sticks - I can’t hold it in any longer. I’ve always firmly believed Expo West is THE place to announce innovation if you’re in the natural products industry. Meat Sticks are the fastest growing category in grocery And… There is SO mu…

I know. There are a lot of “cool” totes and bags at Expo West. But c’mon. If you’re going to make a Rotisserie Chicken Meat Stick… You might as well put it in a rotisserie bag. Limited supply each day. When they’re gone, they’re gone. So if you want one — come early. We’re at booth 5531 :) Let’s make meat sti…