أحدث منشورات Kevin Indig على لينكدإن

Growth Memo crossed 25,000 subscribers. This one feels different from 20k because I know what it took. The AI overview usability study. The 1.2 million search result analysis. The AI Mode study. The backlink research. None of that is cheap or fast. 600+ of you fund that research directly. That's what makes it pos…

It's annual planning season, but how do you plan when traffic is down, attribution is broken, and AI disrupts everything? Here's how I'd plan it: 1. Budget for capacity instead of clicks Salaries, tools and infrastructure are fixed costs, so the question is which capabilities to fund. Split the budget by scenario.…

I just hit my annual goal for premium subscribers! What caused that crazy jump in sign-ups over the last few days is the new Premium Library. Initial feedback is really strong: - "Highest ROI purchase of my career" - "I've been digging through all this for a bit now, great stuff Kevin! I like how lightweight it a…

I want to understand if my charts look like AI Slop. Please be brutally honest! 1. Yes, but I don't mind 2. Yes, and I mind 3. No

The comments on my LinkedIn posts are mostly slop now. Regurgitated versions of what I just wrote, 0 value added. Viruses work the same way. No metabolism of their own, so they need a host to reproduce. But now, LinkedIn is building antibodies. In the last 10 weeks it deployed detection that caps flagged posts at y…

It's annual planning season, but how do you plan when traffic is down, attribution is broken, and AI disrupts everything? Here's how I'd plan it: 1. Budget for capacity instead of clicks Salaries, tools and infrastructure are fixed costs, so the question is which capabilities to fund. Split the budget by scenario.…