أحدث منشورات Myriam Jessier على لينكدإن

The Microsoft Advertising team is working on some very interesting things with a lot of knowledgeable experts. I'm really happy they let me be myself and present some serious content with a serious double chin! If you want to improve your marketing in a way that machines and humans understand, take a minute to watch…

Here's a toast to all the ladies out there who have been invited last minute or super forcefully to do something and you just know it's for international women's day and you are fed up with being a token. May the rest of the year be filled with wonderful opportunities that aren't tied to your gender because I know…

Unapologetic cheese lover: that's me and Jono Alderson and rumor has it John Mueller is also part of the group (to be validated as internet lore or real). While cheese will be had, I'll be talking about things that I tend to share in my trainings and in my monthly Search Engine Land articles...except way more cond…

The Microsoft Advertising team is working on some very interesting things with a lot of knowledgeable experts. I'm really happy they let me be myself and present some serious content with a serious double chin! If you want to improve your marketing in a way that machines and humans understand, take a minute to watch…

AI slop content is late stage content marketing. Content marketing at scale cares about throughput and about avoiding penalties. So the moment a watermark pops up, people find ways around it. In that context, the Claude watermark will lead to content laundering...This sounds like good old article spinner software of…

Delivering bad news: stop trying to spin your bad results. When you sugarcoat the truth, you lose credibility. Here's a 5-step framework to own the narrative instead: 1. Embrace the "Red" Don't bury the lead or minimize the loss. State the facts clearly. 2. Bad results rarely exist in isolation. Is the drop a se…