أحدث منشورات Pam Didner على لينكدإن

I’ve been speaking at B2B Marketing Exchange #B2BMX for > 7 years now. Every year, I’m reminded why I keep coming back: the energy, the curiosity, and the chance to reconnect with old friends while meeting new marketing peers. A few reflections from 2026: • LLMs are capital-intensive. As infrastructure costs rise,…

Had such a great time spending a few days with fellow B2B marketers at #B2BMX. I had the opportunity to lead two sessions: “Storytelling + AI” and “Creating an Actionable GTM Plan.” 1. In “Storytelling + AI,” we explored how marketers can use AI to strengthen—not replace—creative thinking: - How to Infuse drama, te…

I’ll always love her. I love her humor: “It takes a lot of money to look this cheap.” Her comment on her own look. I love her knowing herself well: “I wouldn't get out in the streets, but I kinda contribute in my own way.” She stated that she won’t stand by her good friend, Jane Fonda, protesting climate change in…

I’ve been speaking at B2B Marketing Exchange #B2BMX for > 7 years now. Every year, I’m reminded why I keep coming back: the energy, the curiosity, and the chance to reconnect with old friends while meeting new marketing peers. A few reflections from 2026: • LLMs are capital-intensive. As infrastructure costs rise,…

Had such a great time spending a few days with fellow B2B marketers at #B2BMX. I had the opportunity to lead two sessions: “Storytelling + AI” and “Creating an Actionable GTM Plan.” 1. In “Storytelling + AI,” we explored how marketers can use AI to strengthen—not replace—creative thinking: - How to Infuse drama, te…

Marketing leaders are absorbing pressure from every direction: drive growth, prove ROI, master AI, hit bigger targets with smaller budgets. And when something doesn't work, they're usually the ones who take the shots. The real issue: marketing is treated as one team's job. It's not. It requires the whole company…