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I've been a marketer for 9 years. Here's the biggest marketing misconception I've seen: "Marketing is a button you push to get leads" This misconception took various forms: - "We'll start marketing when we need more revenue" - "We don't need marketing now, we have enough leads" - "We need leads next week! Let's…

I've audited over 500 marketing strategies. My advice: ask yourself THIS question: "Do we have a marketing system in place, or just a series of random acts of marketing?" And here's how to answer: - Look at the past 12 months; - List all the marketing actions conducted; - Analyze if they were connected or discon…

I've been a marketer for 9 years. Here's the biggest misalignment I've seen: Dividing sales and marketing into 2 distinct objectives. 1. Marketers need to send as many leads as possible 2. Sales reps need to close as many of those leads as possible The misalignment is obvious here: The sales team spends too mu…

I've been a marketer for 9 years. Here's the biggest misalignment I've seen: Dividing sales and marketing into 2 distinct objectives. 1. Marketers need to send as many leads as possible 2. Sales reps need to close as many of those leads as possible The misalignment is obvious here: The sales team spends too mu…

I've audited over 500 marketing strategies. My advice: ask yourself THIS question: "Do we have a marketing system in place, or just a series of random acts of marketing?" And here's how to answer: - Look at the past 12 months; - List all the marketing actions conducted; - Analyze if they were connected or discon…

I've been a marketer for 9 years. Here's the biggest marketing misconception I've seen: "Marketing is a button you push to get leads" This misconception took various forms: - "We'll start marketing when we need more revenue" - "We don't need marketing now, we have enough leads" - "We need leads next week! Let's…