أحدث منشورات Rory Sutherland على لينكدإن

For some time now, I've held the belief that marketing has become a little too conformist. When every marketer ends up using the same metrics, the same dashboards, the same models and frameworks, something bad happens - everybody starts to see the problem in the same way, and when everyone sees the problem in the s…

This is a very interesting book, both for marketers and normal people. It is especially interesting for anybody working in a service industry. John Sills will love it. It's ostensibly about dating and human relationships. What it shows, from extensive research, is that initial attraction does not translate well int…

The New York Times acquisition of Wordle was one of the most behaviourally informed purchases of recent times. Asking 'How can we get people to open our app every single day?’ leads to a fundamentally different set of solutions than asking ‘How can we improve our news coverage and drive traffic?’ It’s an excelle…

For some time now, I've held the belief that marketing has become a little too conformist. When every marketer ends up using the same metrics, the same dashboards, the same models and frameworks, something bad happens - everybody starts to see the problem in the same way, and when everyone sees the problem in the s…

Will Dyson’s £419 toothbrush be a hit? Honestly, I’m not sure (although I note it is currently sold out on Dyson’s website). When the news broke last week, I found myself in the studio with Richard Shotton and dentistry business expert Adrian Dray. This was an irresistible opportunity to talk about how psychology c…

This is a very interesting book, both for marketers and normal people. It is especially interesting for anybody working in a service industry. John Sills will love it. It's ostensibly about dating and human relationships. What it shows, from extensive research, is that initial attraction does not translate well int…