أحدث منشورات Sarah Weise على لينكدإن

🎉 Tomorrow I’ll be back at my alma mater, teaching at Georgetown’s Entrepreneurship Summer Incubator. I’ll be guiding aspiring entrepreneurs to leverage the power of market research. 📊✨ Market research isn’t just about gathering data; it’s about making informed decisions that can empower your business to pivot fa…

When you've conducted as many focus groups as we have here at Bixa, you start to recognize the usual characters. While these diverse personalities might seem challenging, they're actually a valuable part of the dynamic mix that makes up insightful market research. Curious about how to build the most effective focu…

Oh sweet, sweet insights. Happy Pi Day! 🥧📊 Today, we’re celebrating our love for both pie and pie charts! Just like Pi is essential in math, data visualization is key in market research. Pie charts (and all those other amazing graphs) help us turn insights into actionable strategies for our clients. Here's to swee…

You’ve just invested a big chunk of budget into a research project. You’re not exactly sure where it will lead, but you’re hoping it will give you clarity and answers. This is the moment our clients come to us. And it’s the moment I keep in mind every time I review a deliverable. As I read a report, I see it thr…

I was asked today: What differentiates a market researcher from a market research leader? As a market researcher, you conducted research and reported your data. As a leader, though, that's not enough. As a leader, you are keenly aware that research is useless unless you take action. That means you strategize action…

🌍♻️ This Earth Day, let's talk about recycling—not just plastics and paper, but our ideas too! In marketing, as in nature, nothing should go to waste. Dive into customer research to discover what resonates, then repurpose your old strategies into innovative approaches tailored to your audience. It's all about ada…