أحدث منشورات Sinead Willis على لينكدإن

I want to apologise, to every marketer whose strategy changed this morning because someone with no marketing experience and a lot of opinions had a thought over the weekend. >The CEO read an article on a plane. >The founder's wife saw something on TikTok. >A board member heard a podcast and now has thoughts. >Someo…

Marketing is the only function that has to re-audition for its job every quarter. Think about that. Sales doesn't re-pitch why selling matters. Finance doesn't re-apply to track the money. Product doesn't re-interview to keep building. Engineering doesn't re-prove why the technology needs to work. But marketing?…

A real conversation that happened somewhere in a marketing team this morning. (Whoever it was I am sorry.) "We should probably sponsor a hot air balloon." "Why?" "Someone's best friend's business is doing it and they think it worked really well." "What business?" "A candle company. Completely different audience…

I want to apologise, to every marketer whose strategy changed this morning because someone with no marketing experience and a lot of opinions had a thought over the weekend. >The CEO read an article on a plane. >The founder's wife saw something on TikTok. >A board member heard a podcast and now has thoughts. >Someo…

A senior marketing leader I know called me last week. She'd just been through seven interview stages. Seven. Got the offer. And then before she'd even signed The company came back and said: "Actually we're changing the role. We don't need this position anymore. We now need a copywriter." Seven stages. Weeks of h…

Marketing is the only function that has to re-audition for its job every quarter. Think about that. Sales doesn't re-pitch why selling matters. Finance doesn't re-apply to track the money. Product doesn't re-interview to keep building. Engineering doesn't re-prove why the technology needs to work. But marketing?…