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Ahrefs Evolve in Singapore: I'll be speaking about B2B content marketing for the future. Join the party! 💃 You will see the amazing Sasha Gusain, Dan Petrovic, Tim Soulo, Ted Chong, Muhammad Ilman Akbar, Xinyuan (Loki) Y., Robert L., Charlotte Ang, and James Norquay. And the food... oh, the food of Singapore.…

Lately, I have been struggling to post with decisive commentary on the state of (AI) Search and B2B marketing. In meetings and calls, I have been telling my clients and prospects for months: We are in the Penguin - Panda - Hummingbird era of LLM visibility. It is a mental image that clicks for those long enough i…

2026 is a time of uncertainty: between rising cost-per-click, falling organic traffic, and the chaos of post-acquisition website and brand migrations, B2B content marketing has hit a wall of diminishing returns. Now, we are all rushing to optimize for LLMs and AI Search, but we’re missing a critical risk: If your c…

I have never done outbound sales. 😳 🤷‍♀️ Here is what I have focused on over the last 8 years of building Flow Agency: - Hiring talented marketers that are not only channel specialists but also trusted advisors and partners to our clients - Client retention as our north star metric for success - High client happ…

AI is moving fast. B2B marketing is changing even faster. So,... Helene Jelenc is now our very own Director of Innovation. This new designated role allows us to 💡 Build AI-powered systems that improve our workflows and delivery 💡 Create custom AI solutions for clients 💡 Conduct original research to uncover what…

I crossed 10.000 followers. So, I want to introduce myself to the new folks - and reintroduce myself to those who have followed me for a long time but know me and Flow Agency mostly for our SEO work. My career in a few bullet points: ➡️ Entrepreneur and agency owner ➡️ Over a decade of experience as a speaker, co…