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Ahrefs Evolve in Singapore: I'll be speaking about B2B content marketing for the future. Join the party! 💃 You will see the amazing Sasha Gusain, Dan Petrovic, Tim Soulo, Ted Chong, Muhammad Ilman Akbar, Xinyuan (Loki) Y., Robert L., Charlotte Ang, and James Norquay. And the food... oh, the food of Singapore.…

Lately, I have been struggling to post with decisive commentary on the state of (AI) Search and B2B marketing. In meetings and calls, I have been telling my clients and prospects for months: We are in the Penguin - Panda - Hummingbird era of LLM visibility. It is a mental image that clicks for those long enough i…

2026 is a time of uncertainty: between rising cost-per-click, falling organic traffic, and the chaos of post-acquisition website and brand migrations, B2B content marketing has hit a wall of diminishing returns. Now, we are all rushing to optimize for LLMs and AI Search, but we’re missing a critical risk: If your c…

Lately, I have been struggling to post with decisive commentary on the state of (AI) Search and B2B marketing. In meetings and calls, I have been telling my clients and prospects for months: We are in the Penguin - Panda - Hummingbird era of LLM visibility. It is a mental image that clicks for those long enough i…

Ahrefs Evolve in Singapore: I'll be speaking about B2B content marketing for the future. Join the party! 💃 You will see the amazing Sasha Gusain, Dan Petrovic, Tim Soulo, Ted Chong, Muhammad Ilman Akbar, Xinyuan (Loki) Y., Robert L., Charlotte Ang, and James Norquay. And the food... oh, the food of Singapore.…

You may have gained visibility in LLMs only to realize that what AI says about your brand is outdated, incomplete, or plainly wrong. Examples include: Old pricing information, outdated product descriptions and wrong messaging. Look, in many ways LLM answers are merely the average of everything that has ever been s…