أحدث منشورات Peter Weinberg على لينكدإن

I left LinkedIn last week after 10.314159 wonderful years. I joined LinkedIn as a clean-shaven chap with little worldly wisdom about marketing and advertising. I leave LinkedIn as a salt & pepper-bearded bloke who has learned, "the more I know, the more I know I don't know." However, one thing I do know is that I…

Today we launch Evidenza, our synthetic research platform. Evidenza uses AI to generate finance-friendly marketing plans. And we do that in minutes, instead of months. Every business needs a sales and marketing plan that’s grounded in customer research. The problem is that traditional research is painfully slow a…

Quitting my wonderful job with a 7-month pregnant wife was not the easiest decision I’ve ever made. But, 10 months later, I’m delighted to tell you that it was amongst the best decisions I’ve ever made. The Evidenza Corporation is growing at a blistering pace. We’ve got over 60 clients now, including many of the b…

Today we launch Evidenza, our synthetic research platform. Evidenza uses AI to generate finance-friendly marketing plans. And we do that in minutes, instead of months. Every business needs a sales and marketing plan that’s grounded in customer research. The problem is that traditional research is painfully slow a…

I left LinkedIn last week after 10.314159 wonderful years. I joined LinkedIn as a clean-shaven chap with little worldly wisdom about marketing and advertising. I leave LinkedIn as a salt & pepper-bearded bloke who has learned, "the more I know, the more I know I don't know." However, one thing I do know is that I…

Marketing is a weak force. It’s not a growth hack, or psychological warfare --- it’s a gentle nudge. Advertising elasticity is about 0.1. In other words, even large increases in advertising tend to produce modest increases in sales. One ad, seen by one buyer, one time, does basically nothing. A weak force applie…