Daniel Wild's Recent LinkedIn Posts

I’m happy to share that I’m starting a new position as VP Agency & ResponseSource Innovation at Vuelio!

Generic AI doesn’t solve the problems PR & Comms pros face every day. That’s why we’re introducing Lumina, the AI suite built from the ground up for communications professionals. https://lnkd.in/eesdGnUT

Artificial intelligence has quickly moved from futuristic promise to present-day reality, reshaping how we work, connect and communicate. That shift was at the centre of Vuelio’s recent event, Communicating in a world redefined by AI, which brought together comms leaders to explore the opportunities and risks of this new era. #pr #Communications #pragency #communicationsagency #prstrategy #communicationsstrategy #freelancer #ai #communicating

2025 was a year of constant upheaval for all of the creative industries, as comms teams battled with the possibilities and realities of AI adoption; the media was irrevocably changed by the impact of LLMs and democratised content generation; and many communities across the world became increasingly siloed. What will 2026 bring for PR and communications? Here are predictions from 24 PR industry experts already preparing for what’s ahead – take note of these PR trends for 2026… https://lnkd.in/eKCicGtN #PR #Communications #PRagency #Communicationsagency #PRtrends #Freelancer #Journalism #PRstrategy #Communicationsstrategy

For public affairs professionals, the challenge of comms is no longer just about getting a message through. It’s about managing how that message evolves once it enters the current fast-moving, politically-charged, and increasingly fragmented media landscape. The latest report from Vuelio, ‘How news travels in today’s fragmented media environment’, provides a data-driven look at how stories move across the modern ecosystem — here is a closer look at what this means for those operating at the intersection of politics, policy, and public opinion. https://lnkd.in/eQn4KWgH #PR #communications #Publicaffairs #Policy #PRagency #Communicationsagency #Publicaffiarsagency #PRstrategy #Communicationsstrategy #publicaffairsstrategy #freelancer #coverage #media #journalism

The evolution of AI has forced the comms industry to completely rethink its role in the media ecosystem, and journalism is facing the same conundrum. Phoebe-Jane our Comms & Content Manager explores what was discussed at this year’s Future of Media Technology Conference in this insightful article https://lnkd.in/eQzRE9pf #PR #Communications #PRstrategy #Communicationsstrategy #PRagency #Communicationsagency #freelancer #journalism #media #AI

A really insightful piece from Andrew Bloch with regards to how Agencies should be adapting their pitches in 2026 to unlock more client wins. #pragency #communicationsagency #agency #freelancers #pr #communications #clientpitches

The ability to react quickly while maintaining a long-term strategic view is what separates successful campaigns from those that falter. Vuelio has always evolved to meet the challenges of the comms industry, which is why we’ve integrated media requests from the Journalist Enquiry Service into the Vuelio Media Database. #PR #Communications #PRagency #Communicationsagency #PRstrategy #Communicationsstrategy #journorequest #Journalism #mediadatabase #mediarequests

The world of visibility is changing fast. As large language models (LLMs) like ChatGPT become new information gatekeepers, PR is no longer just competing for audience attention. It’s competing for algorithmic inclusion. Our Head of Insights Amy Chappell recently attended the AMEC AI Day, and one message stood out: AI isn’t here to replace human intelligence – it’s here to enhance it. Read the following post to find out more: https://lnkd.in/eS_SUsnU #PR #Communications #PRagency #Communicationsagency #PRstrategy #Communicationsstrategy #freelancer #AI

Looking for ways to get exposure in the media in February? With the final few opportunities for Valentine’s coverage now passing, you might be wondering what journalists will be focusing on over the next few weeks. Insight from the ResponseSource Journalist Enquiry Service for the last month gives us an indication of what topics are trending and where you can make the most of these opportunities. https://lnkd.in/eEYVnEMJ #PR #Communications #PRagency #Communicationsagency #Journalistenquiry #journorequest #journalism #presscoverage #journalist #freelancer

Deciding how to get coverage in the media in October? Halloween may be the immediate focus but there are plenty of other trending topics and issues that you can tie campaigns and experts into. Find out below what has been popular in September on the ResponseSource Journalist Enquiry Service and what this will mean for the rest of this month. #PR #Communications #PRstrategy #Communicationsstrategy #PRagency #Communicationsagency #Freelancer #Journalistenquiries #Journorequest #Journalism https://lnkd.in/eA2EVaPB

While the days of a stable, single-route news cycle are long gone, the modern media ecosystem can still be successfully navigated by comms teams… providing they pay attention to all possible diversions and directions a story can travel along, including the political. Today, the line between media management and public affairs has blurred. How to navigate the confusion? In short, by incorporating political monitoring into your media monitoring strategy. https://lnkd.in/d38UDgS7 #PRagency #Communicationsagency #PR #Communications #PRstrategy #Communicationsstrategy #Publicaffairs #Political #Publicaffairsstrategy #mediastrategy

For agency professionals in public relations, communications, and public affairs, the old PR playbook is officially out, with the traditional, top-down method of disseminating information – pitching your press release to a national, getting a front-page splash, and watching your story spread – a thing of the past. Today, comms operates on a fragmented map with no clearly marked course forward. The following Blog Post looks to provide some key pointers for agencies: https://lnkd.in/en6Tqdjc #PR #Communications #Publicaffairs #PRagency #Communicationsagency #PRstrategy #Communicationsstrategy #Freelancer #media #Journalism

With the challenges of lower budgets, smaller teams, and extra crunches on clients, AI has been embraced by many across the PR industry as a potential cure-all. But with the very welcome efficiencies and shortcuts has come new challenges. What becomes of PR when content can be generated, and outreach and measurement automated? In the following blog post, we canvass opinions from a range of PR agencies on the topic. https://lnkd.in/efaPtGRS #PR #Communications #PRagency #Communicationsagency #Freelancer #PRstrategy #Communicationsstrategy #PRindustry #Journalism #AIstrategy #AIinPR

The Online Safety Bill, the Digital Markets, Competition and Consumers Act, upcoming HFSS legislation changes, and Net Zero targets – did you factor these legislation updates into comms strategies for your business, and clients? For practical advice for staying ahead in these politically-charged times, check out this round-up of advice from those in the industry successfully weaving political know-how into their brand and client strategies. #PR #Communications #PRagency #Communicationsagency #PRstrategy #Communicationsstrategy #Publicaffairs #Politics #Freelancers #publicaffairsstrategy #legislation

With the country readying itself for a new devolution framework, what changes are coming up in justice, healthcare, and education? And what do public affairs and comms professionals need to work into their strategy for the year ahead? Total Politics has published its Legislative Lookahead for 2026, featuring insight from a number of Vuelio’s own in-house political researchers and analysts, alongside a mix of political peers and experts including Baroness Smith of Basildon, Lord True CBE, Baroness Grey-Thompson DBE, Baroness Sheehan, Haypp Group, and St Giles Wise. https://lnkd.in/dQcnwh_4 #Publicaffairs #Politics #Communications #PR #Communicationsagency #Pragency #Publicaffairsagency #totalpolitics

What sort of relationship do journalists want with PRs now? In an ever-changing media landscape, it can be difficult to know the best ways to make connections and understand what publishers want and need from you. Someone that is seeing these changes take place first-hand is Jacob Granger, who works as community editor at Journalism.co.uk. https://lnkd.in/e_iKCK72 #pr #Communications #PRagency #Communicationsagency #prstrategy #communicationsstrategy #journalism #freelancer

The third sector is built on driving change, raising awareness, and giving voice to the voiceless, and today’s media landscape has a plethora of platforms offering access to wider audiences. But with these platforms so fragmented, how can Not-For-Profit organisations connect with audiences spread across online forums, social media, national press, broadcast, and more? Vuelio’s latest report ‘How news travels in today’s fragmented media environment’ tracks a number of major public interest and politically-driven news stories from the first half of 2025 to provide a map for comms teams in need of coverage for their campaigns. In the following post we examine the key insights for comms teams in the third sector: https://lnkd.in/euHiPFQR #PR #Communications #Politics #Publicaffairs #PRagency #Communicationsagency #Pubicaffairsagency #charitysector #freelancer #notforprofit #media

In today’s climate, every comms team is at risk. Any organisation with an internet connection could be subject to a cyber attack, a data leak, or a deep fake of their c-suite in today’s climate of increased danger. According to Panorama report ‘Fighting Cyber Criminals’, there were an estimated 19,000 ransomware attacks on UK businesses in 2024, and that number is only set to grow. Phoebe-Jane our Comms & Content Manager across Pulsar Group brands Vuelio and ResponseSource explores the lessons to learn from the 2025 summer of cyberattacks https://lnkd.in/gtQTMW3A #PR #Communications #PRagency #Communicationsagency #cyberattacks #freelancer #prstrategy #communicationsstrategy

In the year when AI promised to super-charge the creative side of comms (and did so with rather mixed results *ahem* Coca-Cola and McDonald’s), PR teams continued to hit it out of the park with inventive, groundbreaking, shocking, and cute campaigns and content, both with and without AI. We asked PRs across the industry for their favourite comms campaigns of 2025 – hat tips go to Jet2, Marks & Spencer, Medichecks, and even Peppa Pig… https://lnkd.in/e5aPZriU #PR #Communications #PRagency #Communicationsagency #PRstrategy #Communicationsstrategy #PRcoverage #Communicationscoverage #freelancer

In 2025, the idea of a story travelling directly from the PR team, to the newsroom, straight to the right audience is long gone. Today, stories scatter, ricochet, and sometimes completely transform as they pass through an ecosystem of platforms. For in-house comms teams at big UK brands tasked with securing significant attention for their campaigns, this fragmented environment can feel chaotic and difficult to circumnavigate. But it’s also full of opportunity – here is what brand comms teams need to know for connecting with audiences now… https://lnkd.in/eQuC_Ahc #PR #Communications #PRstrategy #Communicationsstrategy #media #brands

Wondering how you can get expert comment into the press in September? With the kids heading back to school and a new season beginning, there is plenty of new topics and issues for journalists to cover. Find out below what they have been looking for in August from requests sent via the ResponseSource Journalist Enquiry Service and how this will impact what they are looking for this month and beyond. #PR #Communications #PRstrategy #Communicationsstrategy #PRagency #Communicationsagency #freelancer #journorequest #journalistenquiry #journalist