Florian Heinemann's Recent LinkedIn Posts

#Sports 🚴 #Performance 📈 #RealTimeData 💨 #IoT 📡 - Hapag-Lloyd AG style! After last year’s success the teams at Hapag-Lloyd once more found a way to live track the position and speed of our riders at Sunday’s Cyclassics bike race in Hamburg! How? Using Hapag-Lloyd’s Live Position IoT devices which usually track the position of our global container fleet ⚓️ Next to triggering a lot of great discussions along the race track, it also allowed the teams to experiment with our data architecture in a challenging but controlled environment preparing the way for new features and IoT use cases for our customers and teams. And yes, it was a lot of fun as well! Congrats, Camilo Jara Chamorro, Christian Unger, Lennart Bentjen, Olaf Habert, Patrick Briest, Stephen Ruane (and many more…!) for a great race and making it such a successful experiment!

Very happy to have sponsored the AI.SUMMIT 2024 in Hamburg! 🤖🚢⚓ With a fantastic view on Hamburg and Hapag-Lloyd AG's headquarter from the 24th floor of the EMPORIO, corporates, startups, and academia discussed how to scale AI into the enterprise environment In my talk, I made the case that tradition and a strong digital & AI roadmap can go hand-in-hand ... 🚢 Shipping has gone successfully through many, many waves of disruptions (sailing ships, steam ships, containerization, ...). Right now, digital/AI and sustainability are once more positively changing the industry 🤖 We differentiate between "plus AI" applications (adding AI to improve existing processes) and "AI plus" applications (changing business processes through AI or developing new business models) 🦸‍♀️ Enablement is a key part of our strategy. Make data accessible, provide the right tools, train our teams, and connect across functions Looking forward to the next AI.SUMMIT! Harald Kratel, Mateusz Linda, Bernhard Hersberger, Leopoldo Rosas, Lutz Kretschmann, Patrick Heuer, ...

"Logistics - How cloud and AI are key to differentiate in a competitive industry" Thank you, Marc Bodenstab (BLG) and Bernd Gill (Rackspace) for an engaging panel discussion at the Hamburger IT-Strategietage 2025! 🌊 Logistics has always been a highly cyclical industry that has faced significant disruptions over and over again. This has become much more visible over the last years. The growth & transformation of our global teams and the rapid modernization of our tech/data/AI stack has helped us significantly to stay ahead. Example: new digital products such as Ship Green or HL LIVE ⭐ Our ambition to be the "Undisputed Number One for Quality" is a team effort across all functions and data & AI has a key enabling role. Our Quality Promises are a very public example of that: https://lnkd.in/e3vqbpQQ 🌳 Data and AI can contribute a lot to make shipping greener. We should, however, also look in the mirror and be conscious about the emission impact of our tech solutions. As part of Hapag-Lloyd AG's AI Policy, for example, we prefer the low-compute option all else being equal

Our team's flagship event of the year is live: Hapag-Lloyd AG's Data Discovery Week! A week full of #inspiration, #training, and #awareness for our global teams around data and AI. After a strong kick-off by Valentin Schöndienst (CTO/CPO of Axel Springer), we jumped right in with hands-on sessions around or AI tools. Tomorrow will be all under the headline of #AI with our teams opening the doors to their daily work and what they are working on. For the first time, we also invited interested people from other companies to join us in Hamburg for a cross-company exchange. I'm excited!

Our Data & AI highlight of the year just kicked off: The 3rd edition of 𝗛𝗮𝗽𝗮𝗴-𝗟𝗹𝗼𝘆𝗱'𝘀 𝗗𝗮𝘁𝗮 & 𝗔𝗜 𝗗𝗮𝘆𝘀! 24-hrs of on-demand #trainings, #workshops, and #inspirations of how to "𝗧𝘂𝗿𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗜𝗻𝘁𝗼 𝗜𝗺𝗽𝗮𝗰𝘁." The first hour already set the bar: 🦾 A keynote on "A leader’s guide to agentic AI" highlighting that 𝗔𝗴𝗲𝗻𝘁𝘀 𝗻𝗲𝗲𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 and the importance of getting out of the office and co-designing AI with the experts on the ground. Thank you, Matthias Patzak from AWS for the inspiring talk! 🛫 A joint kick-off with our CIO/CHRO Donya Amer and our Data Academy Lead Lutz Kretschmann how people, data, and learning go hand-in-hand to 𝘁𝘂𝗿𝗻 𝗱𝗮𝘁𝗮 & 𝗔𝗜 𝗶𝗻𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 ➡️ AI is here and here to stay. This, however, will make human judgement and human ingenuity even more important than ever. Smartly 𝗰𝗼-𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗔𝗜 will become one of the essential skills of our decade 🚀 The launch of the next big iteration of our internal, secure chatbot 𝗠𝗮𝗿𝗶𝗻𝗮 that has not just become a whole lot smarter, but also a lot more connected. Thank you, Martyna Włoszczyńska, Krzysztof Gradzik, and team for the impressive demo! But most of the highlights are yet to come: Prompting Workshops, Ideation Workshops, Use Case Demos, Qlik trainings, ...! THANK YOU to the full team behind this!

Visiting India with a Polish/German group on the day of the announcement of the "𝐌𝐨𝐭𝐡𝐞𝐫 𝐨𝐟 𝐚𝐥𝐥 𝐃𝐞𝐚𝐥𝐬", the EU-India Free Trade Agreement, gave the visit an even stronger meaning Our Global Capability Center in Chennai is quickly turning into one of Hapag-Lloyd AG's epicenters for AI. A place where a highly talented, motivated workforce meets the opportunities of AI to better serve our customers An absolute highlight was the office award ceremony, celebrating - among others - those who make the most productive use of AI Thank you to a wonderful global AI project team that sets the agenda how to make a real difference with AI, breaks a lot of of new ground, and always thinks impact-first Vinoth Kumar Manikandan, Harmeet Saluja, Pramesh Nair, Neena Taneja, pradhipa veerappan, Christopher Boll, Adam Reński, Piotr Zieliński, Mateusz Linda, Bjoern Klatt, Michal Papaj, Corinna Wolf

𝐃𝐚𝐭𝐚 𝐚𝐧𝐝 𝐀𝐈 𝐚𝐫𝐞 𝐤𝐞𝐲 𝐞𝐧𝐚𝐛𝐥𝐞𝐫𝐬 𝐭𝐨 𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲 With Qlik as a strong partner by our side, our data underpins the tactical and strategic decision making of Hapag-Lloyd AG. Watch Christian Klinge, Rebecca Leiss, and John Dörnte telling the story of how data from our global container fleet turns into insights and smarter decisions for our customers https://lnkd.in/d6sMtMwJ

I had the big pleasure to share the stage with Helena Yin Koeppl and Tom Godden at the AWS ExecLeaders Summit to talk data & AI 🦾 AI is already creating real value at Hapag-Lloyd and many other companies. One success factor is to keep the scope of AI solutions narrow: Especially GenAI has the tendency to strongly outperform in some areas and underperform others. By picking sub-tasks that play in AI’s favor we avoid the risk of falling over the “cliff of capability” 🌎 I believe the question if to centralize or decentralize AI efforts can only be answered with “yes.” We are all on a learning path how to make the best use of AI in our domain and for this we need to provide the right tools, platforms, and data to allow the use of AI for everyone. At the same time, with scarce AI capabilities and experiences at almost all organizations I’ve talked to, there is a higher need than ever to have a clear focus & strong support for the most critical strategic opportunities. As Tom said so nicely: “You need to be ruthless in your prioritization” 🏎️ AI is evolving so rapidly, that trying to deploy the bleeding edge is “mission impossible” and likely to slow you down in the long-term. Instead, we build our capabilities to observe, to learn from others, and act quickly & decisively when we spot the right opportunity that matters Thank you for a great discussion and the many fantastic questions from the audience!

A truly unexpected surprise: Capital Magazin has named me one of Germany’s "Top 40 unter 40" It’s a good moment to say thank you: to a team that is a lot of inspiration and fun to work with, to the incredible CIO/CHRO leadership team around Donya Amer, to the many role models at Hapag-Lloyd AG, to the thought partners in Germany’s Data & AI community - and, most importantly, to friends and family who celebrate the highs, help through the lows, and say things as they are ⚓🚢🧡 I’m also very grateful to the entire Board of Hapag-Lloyd for giving our team the freedom, challenge, and trust to - work on what matters most for our Strategy 2030, - explore new formats like the yearly Data & AI Days and the AI Co-Lab, - deploy a state-of-the-art tech stack, and - push the boundaries of what is possible with AI... and to be #impactfullydifferent Very excited about the journey ahead! Many thanks to Jenny von Zepelin and the entire team at Capital Magazin. I’m very much looking forward to connecting with the other Top 40's in Berlin next week. #Top40unter40

We are closing in on Hapag-Lloyd's data highlight of the year for our global colleagues: The Data & AI Day in early November! It will be packed with hands-on sessions and workshops around our key theme of "Turning Insights into Impact." Many of the sessions will be co-led by colleagues from across our business functions who will share tips and ideas on how to make the most of our data and AI solutions. Can't wait! A big thank you to the team who makes it all happen or have offered to host sessions Lutz Kretschmann, Dr. Hüseyin Caferoglu, Mateusz Linda, Krzysztof Gradzik, Hubert P., Thomas Voß, Vika Miotke, Bernhard Hersberger, Leopoldo Rosas, Gordon Lisch, Emanuel Seitinger, Christian Klinge, Gregor Voecking, Jannik Bartosch, Imke Ramm, Sandra Koch, Maika Ziel, Satchi S.

Willkommen im ARIC, Hapag-Lloyd AG. 🥳 Gerade in Hamburg müssen wir wahrscheinlich niemandem erklären, was die Hapag-Lloyd ist. Als eine der größten Reedereien der Welt treibt Hapag-Lloyd die digitale Transformation der Containerschifffahrt voran und KI spielt dabei eine zentrale Rolle. Schon heute macht sie im Arbeitsalltag einen spürbaren Unterschied: Der Chatbot Marina ist eine unternehmenseigene KI-Lösung im Kundenservice. Außerdem gibt es einen globalen AI-Hub. Wir freuen uns auf den Austausch! 🤖 Bernhard Hersberger Florian Heinemann Mateusz Linda

I’m happy to share that I’m starting a new position as Managing Director Data Insights & AI at Hapag-Lloyd AG!

Open doors at Hapag-Lloyd AG for our „AI Day“! Are our learnings around AI relevant enough? 🫣 Do we approach AI the right way? 👀 Are our use cases interesting enough? ⚓️ It felt a bit scary to open our teams’ doors not just to our global colleagues but also to AI experts from other companies across many industries. I’m so glad we did it! 6 hours of unfiltered, hands-on discussions on how to make a real difference with AI Thank you so much to our external guests (you know who you are 🙂) for the great exchanges into the late evening! Thank you for the fantastic learning sessions and use case demos from the business / IT / AI teams. You are real AI heroes! Thank you to Lutz Kretschmann, Mateusz Linda, and teams for organizing this superb lineup! Can’t wait for day 3 of our Data Discovery Week!

𝘋𝘪𝘨𝘪𝘵𝘢𝘭𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘍𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘚𝘩𝘪𝘱𝘱𝘪𝘯𝘨 … … was the title of my lecture at the KLU Kühne Logistics University. It was an absolute joy to be back at university and discuss with the students how technology is shaping our industry: 🚤 The history of disruption in container shipping, the unique challenges and opportunities in logistics, and how Hapag-Lloyd AG embraces digitalization as a strategic force 🦾 How Artificial Intelligence makes a difference and needs to be seen as a transformational enabler and not just a technology 🛜 How Hapag-Lloyd was first to deploy IoT devices for our containers at scale and what product and services it enables 🔮 How the future of shipping will evolve and placing some bets on how shipping might look like in 2035! One thing is clear: with this level of curiosity, engagement, and creative thinking, the future of shipping will be in the very best hands!

Enjoyed sitting down together with Donya Amer for Horváth CxO News to talk about what the Digital and AI transformation actually looks like inside a global shipping company. The short version: the hard part isn't just the technology. It's integrating it into our daily business where it creates real, measurable value and bringing 17,000+ people along for the ride. Also: yes, I did manage to work my cycling training app into a board-level interview. No regrets. #HapagLloyd #AI #DataAndAI #Logistics

Warming up for Hapag-Lloyd‘s data & AI highlight of the year: our annual Data Discovery Week reaching 1000s of curious colleagues across the globe! Thank you, Lutz Kretschmann and team for the super strong run up!

Curious how Hapag-Lloyd AG is leading its digital transformation and takes advantage of AI? 👩‍💻⚓️🤖 Donya Amer and I had the great pleasure to sit down with Christoph Burseg. Here’s a sneak peek of what we talked about: 💡 How 1.1 million containers are getting smarter with IoT technology. 🤖 Why AI isn’t just helping manage data but even writing software. ☁️ The exciting ride of moving from the mainframe to the cloud—and juggling 50 parallel IT products while at it! 🍒 The “Cherry Express” (yes, cherries!) and the logistics of getting them from Latin America to customers in record time. 🌱 Hapag-Lloyd’s ambitious goal to be CO2-neutral by 2045—and the role of alternative fuels. Thank you, Christoph Burseg, for the fun chat! Time was flying! [German only] https://lnkd.in/d95xJjQb

The last weeks have seen a flurry of strategic and geopolitical discussions about #AI (The AI Action Summit, DeepSeek, Stargate, ...). I feel this sometimes overshadows the many hands-on projects and innovations that are being realized every day by the teams and organizations around us. The recent "Hamburg AI Dialogue" offered many concrete examples of that! Thank you, Bernhard Hersberger, for sharing Hapag-Lloyd AG's use cases! AI requires strategic thinking, investments, and safety frameworks - but it is brought to life by motivated teams all around us

These sights touch me every single time! It’s still magical for me to see one of the backbones of our global #economy in real #action! Ever wondered what’s hidden in those boxes?

Welcome to Artificial Intelligence Center Hamburg (ARIC), Hapag-Lloyd AG! 🥳 Here in Hamburg, we probably don’t have to explain who Hapag-Lloyd is. As one of the largest shipping companies in the world, Hapag-Lloyd is driving the digital transformation of container shipping, with AI playing an important role. AI is already making a noticeable impact in day-to-day operations: The in-house chatbot Marina is an AI solution supporting customer service. On top of that, there’s a global AI hub powering innovation across the company. We’re looking forward to the exchange! 🤖 Bernhard Hersberger Florian Heinemann Mateusz Linda

Learning from each other. We just had the pleasure to tour Amazon‘s Fulfillment Center HAM2 Amazon Web Services (AWS) and Hapag-Lloyd AG connect a deep tech partnership. But there is a lot more to explore jointly: how we optimize logistics, how we use data & AI, or how we deal with equipment imbalances. Even more importantly: a shared culture of customer focus and quality Thank you, May Mohamed, Theresa Schenk, Hector Ibarra, Lukas Wechsler, and Janek Lünstedt for organizing the tour!

Thank you, Sebastian Copeland, for sharing your powerful pictures and stories with us! Was an honor to share the stage!