Melanie D.'s Recent LinkedIn Posts

Over the last few months, I've been quietly exploring the possibility of returning to an in-house role, seeking a values-aligned company that's eager to create high-quality content that delivers a compelling message to its audience. The truth is, as much as I've loved doing my own thing, I also miss working with a team of passionate fellow creatives! 💜 Right now, I'm still speaking at conferences around the country and helping thought leaders to develop their proprietary IP into frameworks, but I'm open to conversations with organizations looking for a seasoned marketing and content leader like me! Maybe that's your organization? If so, let's chat! #OpenToWork.

Sometimes you just gotta rant about all the frustrating and terrifying and overwhelming ways that AI is hurting all the creators you care about until you get the "This post is too long to be sent via email" alert. And then you keep writing. Not sorry. 🤷‍♀️

Good morning #MPB2B! Come find me in Ensemble A so we can talk about how a culture a creativity can produce more innovative marketing!

Did you know you can get a certificate (like this one) for completing my LinkedIn Learning course, “A Content Marketer’s Guide to Using ChatGPT”? Check it out: https://lnkd.in/eBjwhm_H #artificialintelligence #contentmarketing #chatgpt #generativeaitools.

Your content answers questions... But is it answering the next one your audience hasn’t asked yet? In this week's Social Media Marketing Podcast with Michael (Mike) Stelzner, content strategist and author Melanie Deziel said: “Our job as content creators is not just to answer that first question, but to anticipate and answer the second, third, and fourth question that they might have as well.” One simple way to do this? 👉 Use Google’s 'People Also Ask' feature to uncover the real follow-up questions your audience is searching for. What methods or tools do you use to anticipate what your audience wants next? Share your thoughts and ideas in the comments! 👋 -Jason -- 📺 Watch the Episode: https://lnkd.in/eKmrxtr8 📝 Read the Notes: https://lnkd.in/ePWqnXbW 🎧 Listen to the Social Media Marketing Podcast in your favorite podcast app.

Have you heard of “faceless” soial media accounts? Historically “running a faceless account” just meant creating a profile that didn’t require showing your face: things like hands-and-pans style recipe videos, or close-up nail art tutorials, or motivational quotes over stock images… that sort of thing. But apparently “faceless accounts” are now being promoted as some sort of get-rich-quick scheme, with hoardes of “passive income experts” out there teaching people how to “leverage” and “monetize” other people’s content… They’re out here making tutorials on how to find high-performing content on TikTok or IG, download it, cut out the first few seconds to evade plagiarism detectors, strip out usernames and watermarks, ADD YOUR OWN BRANDED WATERMARK AS IF YOU MADE IT, use ChatGPT to write “viral” captions, and then share it (without credit, of course) to an “faceless” TikTok or IG account optimized for monetization. These “faceless accounts” used to be a way to protect a creators’ privacy, but they’re now being weaponized as a cloak of anonymity for straight up plagiarism and theft of IP. Ew. Even if we set aside the fact that this is actually not remotely “passive,” content is also notoriously NOT a fast path to riches, and social monetization is incredibly unpredictable and subject to the whims of algorithmic overloads who care far more about their own revenue than yours. Besies, if have to resort to theft to pay the bills, there have GOT to be things that offer returns better than a $0.0004 CPV, right?

I'm excited to be speak at MarTech online, on May 6, as part of a panel called, "Marketing’s moment: Reclaiming the power of the story." There will also be live Q&A! Learn more here: https://lnkd.in/e5yTe8Zw Grab your free pass to join me here: https://lnkd.in/em-ecUWn

Who else is at MarketingProfs #MPB2B Forum in Boston? Check out my session tomorrow morning on driving B2B Marketing Innovation by fostering a more creative team. Can’t make it? No worries. Sign up for my free newsletter and stay up to date with my musings on creativity beyond the event! https://lnkd.in/e33xWdpn

In Canto’s State of Digital Content 2026 research, many teams pointed to breakdowns in process, clarity, and ownership as content demands increased, and that echoes what I've heard from clients and colleagues first-hand in the last 12 months or so. Keeping content quality and originality/creativity high where there are issues with process is a huge challenge, but it's not impossible. Next month, I'm joining Joe Pulizzi and Mike Lacey for conversation on the future of digital content to talk about how editorial content systems, clear standards, and thoughtful creative workflows help creative teams scale without losing what makes their work great. Register to join us here: https://lnkd.in/euQ9Y2ek

I had such a blast on the Agents of Change podcast talking about the importance and power of organizing your ideas into frameworks. Have a listen: https://lnkd.in/e-_UBkCp

Excited to be speaking at SCN's Elevate Event in Kansas City on October 3rd as part of a marketing panel designed for dental practice owners and consultants!

For years the content conversation was simple: How do we make more? That’s not the question the best teams are asking anymore. In our latest Content Forecast, we break down one of the most important shifts coming out of our Future of Digital Content conversation with Joe Pulizzi, Melanie D., and Jason Kiningham. The most effective teams in 2026 aren’t focused on accelerating production; they’re focused on making everything work together. AI is part of that shift — but not in the way most people expected. This edition explores where teams are actually investing next, why coordination is becoming the real challenge of modern content, and why human differentiation matters more than ever in an AI-saturated world. Check it out! #ContentStrategy #ContentOperations #DigitalAssetManagement

Did you know I have a course all about using ChatGPT as a content marketer?This link will let you access it for free for a limited time! Take a peek!

Many practice owners are never taught how to make large buying decisions in a structured way. At Chicago Midwinter, Yasin Abbak will walk through the same decision and negotiation framework we use at GroupUps to help practices buy equipment with less stress and more confidence. This session is for current and future practice owners who want to learn: - How being informed and prepared changes the dynamics - Why unclear priorities lead to second-guessing decisions - When and how it makes sense to push on pricing Session Details: Negotiating as a Practice Owner 📆 Friday, Feb 20, 2026 | 2:30–4:00 PM | Room W475A ✅ Earn 1.5 ADA CERP with no lecture fee

If you're still looking for a gift for a marketer or creator in your life—or if you totally forgot about the office Secret Santa exchange—I highly recommend Creative Side Quest mail club! CSQ is my new snail mail club, where members get an approachable creative activity (as well as a letter from me and some related prompts and other goodies) sent to their mailbox each month. 📬 It's a gentle invitation to be your most creative self in 2026, and a way to bring some fun back into your mailbox and your life. Because we all need that right now. 💜 And you know what? You worked hard this year, so why don't you sign yourself up too! Learn more here: https://lnkd.in/e9cnqdcf Sign up directly here: https://lnkd.in/eZAxi34S

I'm off to Florida for Supercharge Your Dental Practice, where Leonard Tau DMD has invited me to teach the Content Fuel Framework methodology to a packed room of ambitious dental office owners looking to keep their social channels busy without creating content-for-the-sake-of-content. Excited to share my system for coming up with new content ideas on the fly!

Has your marketing become boring and repetitive? Has your team stopped suggesting new and interesting ideas? I break down why (and how to fix it) in this interview with Michael (Mike) Stelzner on the Social Media Marketing Podcast from Social Media Examiner. https://lnkd.in/eBst9V4y

This was such an awesome conversation! Thanks for having me Jason!