Pascal BORNET's Recent LinkedIn Posts

Automation 101. Over the years, I have seen many automation projects fail for the same reason: teams try to automate the process before fixing it. The order should be simple: 🗑️ Eliminate what should not exist ⚙️ Optimize what remains 📏 Standardize how it is done 🤖 Then automate Automation is powerful, but i…

One small request. One big shift in how AI works. A few weeks ago Tim Gray at Breakout Clips sent me a video. I liked it. I asked for one change: "Can we make it a baby tiger instead of a cat?" He did it. The result was great. But that is not the interesting part. Here is what actually happened. The AI did not…

This might be the most accurate illustration of 𝗔𝗜 𝗵𝗮𝗹𝗹𝘂𝗰𝗶𝗻𝗮𝘁𝗶𝗼𝗻 I’ve seen in a while. You ask a simple question. The model answers 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗹𝘆. And then… reality strongly disagrees. Working with AI every day, I see this pattern often. Large language models don’t actually know things. Th…

AI may be clever without being intelligent. Sir Roger Penrose believes the name itself is wrong. His argument is that intelligence requires consciousness, and because machines are not conscious, what we call “artificial intelligence” should really be called “artificial cleverness.” The distinction is provocative…

Deploying AI isn’t about replacing a single workflow. The end state is an entirely re-architected organization. In my #sponsored interview with Samuel Dall'Agnol, Digital Director at Latin America’s largest media company Globo, we explored how their deep partnership with Salesforce is transforming media operations.…

I created an AI travel assistant. By morning, I had promoted it to chief of staff. My project: keep my publishing schedule aligned with my client contracts while I travel. Multiple campaigns. Different deadlines. Overlapping exclusivity requirements. My dot reviewed my contracts, identified conflicts, and suggeste…