Tamara McCleary's Recent LinkedIn Posts

Ignite Your B2B Growth in 2025: Free Social Media Playbook from Thulium 🎉 In B2B, social media isn’t a trend—it’s your strategic growth engine. Your brand’s presence shapes perceptions, sparks relationships, and builds the trust that wins contracts before your sales team even makes their first call. It’s easy to confuse activity with impact. But showing up strategically, with signal—not noise—is what truly sets brands apart. If you’re not intentionally leading the conversation, someone else is defining your narrative. That’s why we’ve created the Thulium B2B Social Media Playbook: “Winning Attention, Trust & Revenue in 2025+.” This free guide is built for brands ready to: 💡Understand the new B2B buyer mindset and where to meet them 💡Craft content that converts, not just clutters feeds 💡Master social selling without being “that person” 💡Activate authentic employee advocacy 💡Build resilient communities and manage crises with confidence 💡Measure what truly matters—beyond vanity metrics We focus on signals over topics, so your brand cuts through the chaos with value, purpose, and clarity. Ready to transform scrolls into strategy, followers into fans, and content into conversions? Download the playbook—link in comments. Read, take notes (it’s what true social pros do), and most importantly—take action. In this dynamic digital landscape, those who adapt, experiment, and lead with intention will thrive. ⭐ My team at Thulium and I are here to help you navigate this ever-evolving journey. If you’re ready to elevate your social media approach and drive real business results, let’s talk. Your next phase of growth starts with one bold step. #B2BSocial #SocialMediaStrategy #B2BMarketing #DigitalLeadership #ThoughtLeadership #SocialSelling #TrustMarketing #ContentStrategy #BrandGrowth #Leadership

Centuries-old traditions are meeting cutting-edge technology in the most unexpected places—including the world of international equestrian sport. As the host of the SAP Better Together podcast, I had the chance to reconnect with Black Horse One GmbH’s CEO, Daniel Göhlen, whose team is leading a digital revolution that is changing how riders, fans, and organizers experience horse competitions. When I first spoke with Daniel, audience scoring was a dream—now, fans around the world can participate in real-time judging, reshaping what it means to be part of the event. From virtual training and AI coaching to global competitions you can join from anywhere, it’s proof that tech isn’t just for Silicon Valley—it’s rewriting the playbook for every arena, even those that have stood for generations. If you love stories about how innovation brings people together, this is one you don’t want to miss. Listen to my interview with Daniel and discover how digital transformation is giving everyone a front-row seat. Link to the podcast interview in the comments, and check out the link to Timo Elliott's (VP and Global Innovation Evangelist at SAP) Practitioner Video interview in the comments too! #SportsTech #Innovation #DigitalTransformation #HumanStories #PodcastHost #BlackHorseOne #SAPAI #SAPBTP

What if everything you know about social media engagement is wrong? For many brands, outdated engagement myths stand between them and real community-building—but to lead in today’s digital landscape, we need to go further than vanity metrics. In a new article, our Thulium Director of Brand Strategy & Growth breaks down the most persistent misconceptions, highlighting what actually drives connection and business outcomes. Here’s what sets impactful leaders apart: They recognize that likes, comments, shares, and saves signal different levels of attention and intent. They prioritize genuine dialogue, responding and listening—never “ghost posting.” They build an engaged audience before launching campaigns or advanced tactics. Their strategy measures impact by meaningful interaction, not surface-level applause. Success is about more than numbers. Leadership is measured in influence, and influence begins with authentic engagement. Is it time to shift your thinking—and your metrics? What’s one engagement myth you’ve seen brands fall for? Drop your own experience (or questions) in the comments—Gage G. and I would love to hear from you! [Link to Gage's article in the comments!] #SocialMediaMarketing #B2BMarketing #DigitalCommunity #BrandBuilding #MarketingLeadership

We're thrilled to share this fascinating conversation between our CEO, Tamara McCleary, and David Johnston, CIO of Messer Americas - the world's largest privately-owned industrial gases company. David takes us behind the scenes of how Messer transformed their data architecture to deliver "Gases for Life" with unprecedented precision. From powering the iconic Macy's Thanksgiving Day Parade balloons to ensuring critical oxygen supply for hospitals during COVID-19, David reveals how Messer leveraged SAP BTP to revolutionize their operations. What started with 5 use cases exploded to over 200, demonstrating the power of data-driven decision making. Most compelling was learning how Messer's digital transformation wasn't just a technology upgrade - it was a cultural revolution that united business stakeholders around a shared vision of enterprise data. 🎧 Listen to the full episode of SAP Better Together Customer Conversations to discover how Messer is building the foundation for AI-powered innovation in industrial gas delivery. https://lnkd.in/gnuV9pw #Innovation #Technology #DigitalTransformation #Management #AI #DataAnalytics #Leadership #Business #Tech #Manufacturing

As we wind down 2024, the interplay of social media, mental health, and AI weighs heavily on my mind. In these shorter days and longer nights, I find myself reflecting on how we navigate our digital lives while preserving our mental well-being♥️ 💡Dr. Cornelia C. Walther's recent Forbes analysis brilliantly illuminates the complex relationship between our digital existence and mental health. Her insights particularly resonate as we approach the end of the year. The paradoxes of our online existence are striking. While we collectively acknowledge that reducing social media time might benefit us all, many remain tethered - some by professional necessity, others seeking real-time information and connections, and yes, many driven by FOMO. As a leader in the digital space, I've witnessed how social platforms have become indispensable channels for breaking news, professional networking, and global discourse. Reading through Walther's insights, I found myself nodding in recognition at these fundamental patterns shaping our online lives: ✨The "Commoner's Dilemma": We recognize collective harm but rationalize our individual use ✨The "Short-Term vs. Long-Term" battle: Trading meaningful offline connections for quick digital dopamine hits ✨AI's dual nature: Both amplifying our challenges and offering potential solutions What moves me most is how AI is reshaping our digital landscape. As someone deeply involved in technology and human purpose, I see tremendous opportunity in using AI to build mental resilience rather than undermine it. 🤔As we approach 2025, what innovative ways have you found to maintain digital wellness while staying professionally engaged? Have you discovered any unique strategies for creating boundaries that actually work in our hybrid world? Share your most effective methods for creating boundaries that work - I'd love to learn from your experiences and wisdom. 🔗Link to Walther's full article in the comments #MentalHealth #AI #DigitalWellbeing #Leadership #Innovation #SocialMedia #TechForGood #FutureOfWork #DigitalTransformation #MindfulTech #WellbeingAtWork #AIEthics #DigitalLeadership #TechTrends2025 #MentalHealthAwareness

Engagement isn’t just about racking up likes—it’s about creating impact. A “like” is a wave 👋 A comment is a conversation 💬 A share with perspective? That’s influence in action 🚀 The truth is, not all engagement is created equal. A quick reaction might boost visibility, but thoughtful interaction builds trust, community, and brand loyalty. It’s the difference between being seen and being remembered. As Gage G. explains in her latest article, engagement tells the story of your brand through your audience’s actions—each reaction revealing what resonates, what inspires, and what endures. Discover why what counts as engagement matters more than ever—and how it can transform your presence into real progress. Link to the post in the comments! #SocialMediaMarketing #SocialMediaStrategy #B2BMarketing #SocialMediaEngagement

In 2025, AI stopped being “emerging” and became the plumbing behind almost every marketing, analytics, and social strategy. At the same time, social platforms evolved from channels into civic infrastructure shaping narratives, trust, and belonging. As we move into 2026, leaders face a new mandate: success is no longer only measured in engagement, reach, or ROAS. It’s about designing systems, campaigns, and experiences that are ethical, human-centered, and resilient—where AI amplifies human judgment, not replaces it, and where trust is treated as an economic and social asset. In this piece, I explore the durable learnings from 2025 and what forward-thinking leaders must prioritize to ensure innovation serves people, not just dashboards. #CMO #MarketingStrategy #AIMarketing #FutureofMarketing #Leadership

The pursuit of workplace happiness isn't just a feel-good initiative - it's a powerful driver of organizational success. I recently participated in a fascinating study conducted by workplace culture expert S. Chris Edmonds, who analyzed the results of my dual-platform polls on workplace happiness across LinkedIn and X. The results were striking: an overwhelming 60% of respondents identified positive team culture as the primary key to workplace happiness, significantly outweighing factors like competitive compensation (19%), career growth (13%), and having trusted work friends (8%). 🤔Why This Matters🤔 This data aligns perfectly with Deloitte's groundbreaking research, which revealed a strong correlation between workplace happiness and well-articulated, lived organizational culture. At Thulium, we've experienced this firsthand, having worked with Chris to cultivate an environment where happiness isn't just an outcome - it's woven into our operational DNA. 🌟The Culture-First Approach🌟 The path to workplace happiness follows a clear three-phase journey: ✅Define your desired culture through purpose, values, and measurable behaviors ✅Align all organizational elements with your ideal culture ✅Refine through continuous improvement and values-based hiring As leaders, our responsibility extends beyond profit margins - we must create environments where people thrive. When we prioritize positive team culture, everything else follows: performance, engagement, innovation, and sustainable success. 🔍Check out Chris's insightful article on workplace happiness, (🔗 the comments) and if you're passionate about building and sustaining a positive workplace culture like I am, I highly recommend his transformative books "Good Comes First" and "The Culture Engine." His wisdom has been instrumental in shaping Thulium's thriving culture. #WorkplaceCulture #EmployeeHappiness #Leadership #OrganizationalDevelopment #WorkplaceHappiness #CompanyCulture #EmployeeEngagement #BusinessLeadership #WorkplaceCultureMatters #FutureOfWork #HumanResources #PeopleFirst #CorporateCulture #TeamCulture #WorkplaceWellbeing

AI is transforming social customer care—but here’s the truth: it can’t do it alone. In her latest post on Thulium, Gage G. breaks down why AI is an incredible tool for efficiency and insights, but human connection is what truly makes customer interactions unforgettable. 🔹 What AI does best: speed, efficiency, and data. 🔹 What humans do best: empathy, nuance, and building trust. The brands that win aren’t just responding to customers; they’re creating experiences, turning moments into relationships. So how do you strike the right balance between AI and human-led engagement? Gage shares 5 things brands can start doing today to level up their social customer care. 💬 How is your brand blending AI with human connection? Let’s talk in the comments! 👇 Link in the comments to read the full blog post. #SocialCustomerCare #AIandHuman #marketing #CustomerExperience #ArtificialIntelligence #SocialMediaMarketing #SocialListening

Some of the most fascinating decisions in hockey happen long before the puck drops. General managers and front offices in the National Hockey League (NHL) are constantly balancing trades, contracts, injuries, and salary caps. With 32 clubs competing at the highest level, even small advantages matter. On the SAP Business Technology Platform's Better Together Podcast, I spoke with Chris Foster, VP Business Development, NHL and AI and automation expert Pascal BORNET about the SAP-NHL Front Office App for iPad, a unified platform that gives clubs instant access to league, team, and player data. What stood out? It’s not just the technology—it’s the mindset. The NHL designed the app for the people using it, removing friction so decision-makers can focus on strategy, not searching for information. It’s a lesson any organization can take to heart: listen to users, simplify processes, and let technology amplify human judgment. 🎧 Hear the full story—link in the comments, and check out the link to Timo Elliott's (VP and Global Innovation Evangelist at SAP) Practitioner Video interview. #ArtificialIntelligence #DigitalTransformation #PodcastHost #NHL

What if your engagement metrics look “good” but aren’t actually doing anything for your business? We’ve reached the final chapter of our engagement series with Gage G., Thulium’s Director of Brand Strategy & Growth—and this one might be the most critical: knowing which metrics actually matter. Every platform measures engagement differently, and if you’re not paying attention, it’s easy to confuse activity with impact. The real power shows up when you can distinguish between numbers that simply look impressive and signals that reflect real momentum—those comments that spark conversations, the saves that indicate lasting value, and the clicks that move someone closer to becoming a customer. When you measure with intention, engagement stops being just a report. It becomes a source of insight, strategic direction, and sustainable growth. If your brand is ready to turn meaningful interactions into measurable business outcomes, our team at Thulium can help you move beyond vanity metrics and build an engaged community that grows with you. What’s one “success metric” you’re questioning right now? *Link to the blog post in the comments. #LinkedInTips #SocialMediaStrategy #B2BMarketing #DigitalEngagement #ThoughtLeadership #SocialMediaStrategy #EngagementMarketing #CommunityBuilding #SocialMediaAnalytics #DigitalMarketing

Engagement isn’t just metrics—it’s meaning. It’s the story someone shares about your brand when you’re not tagged. It’s the connection that happens off-screen—but drives everything that happens on it. In this thoughtful post, Gage G. via Thulium revisits what social media engagement really means—and how it’s evolved into a powerful reflection of human connection in a digital world. A great reminder that the most meaningful engagement doesn’t just move the algorithm—it moves people. Link to the article in the comments. #SocialMediaEngagement #storytelling #CommunityBuilding #SocialMediaMarketing #B2BMarketing

Your first impression with a potential buyer doesn’t happen during the pitch anymore—it happens long before you’re in the room. 💻Buyers are researching, connecting dots, and forming opinions in the quiet digital trails you and your brand leave across social. From podcast guest spots to thought leadership to how you show up in the comments—trust is being built (or lost) before you’ve even said hello. The modern B2B buyer is information-hungry, skeptical of fluff, and deeply suspicious of outdated sales tactics. They’re not following a tidy funnel—they’re dancing across LinkedIn posts, Reddit threads, YouTube deep dives, and Instagram reels, deciding who they trust and who they’ll work with. 🤝Content alone won’t cut it. Engagement, authenticity, and consistency are what create familiarity and trust. As Gage G. shares in her latest Thulium article, the real advantage belongs to brands who show up intentionally—before the buyer ever reaches out. 🔗Link to the article in the comments! #SocialMediaMarketing #B2BMarketing #SocialMediaStrategy #B2BStrategy #marketing #BrandStrategy

🌟 Combating Hunger and Food Waste with Tech! 🌟 How one refugee’s vision sparked a movement that is now transcending borders and barriers… On the latest episode of SAP Better Together, I had the privilege of speaking with Matthias Beeler and Keywan Nadjmabadi, two incredible changemakers from Essen für Alle Schweiz, as well as Pascal BORNET, an AI and automation expert, about an inspiring journey to tackle food waste and hunger. 🍞🌍 💡 Highlights of the Episode: ✅ The power of youth leadership—Matthias developed the original system at just age 13! 👏 ❣️ ✅ Scaling impact: 20 tons of food distributed weekly to 10,000+ individuals in need. My favorite part about hosting this discussion? It was far more than a podcast conversation—such a testament to the transformative power of technology to drive meaningful change for human beings in need. ❤️ 🎧 Tune in to hear more about how the future of food distribution is being reshaped by Essen für Alle and SAP. https://lnkd.in/ea2Kf6F #InnovationForGood #SocialImpact #TechForGood #FutureOfFood #ImpactInnovation #DigitalTransformation

🤖93% of Companies Are Making This Critical Mistake: The AI Communication Crisis🤖 In an era where AI is reshaping our workplace, a startling disconnect has emerged: while 93% of Fortune 500 companies are actively implementing AI, only one-third of employees are aware of these transformative changes in their workplace. Key insights that should concern every business leader: ✨The Trust Gap: Only 30% of people globally embrace AI innovation, while 35% actively oppose it ✨The Leadership Disconnect: 74% of leaders claim employee involvement in change strategies, yet only 42% of employees feel included ✨The Skills Challenge: 44% of company leaders emphasize the urgent need for AI-related upskilling Three Critical Steps for Leaders: ✅Prioritize transparency in AI implementation ✅Create personalized communication strategies ✅Foster two-way dialogue about AI integration 🤔Question for my network: How is your organization handling AI communication with employees? Are you part of the 93% implementing AI, or among the few leading with transparent communication? 🔗Link to Sherzod Odilov's full article in the comments. #AIStrategy #FutureOfWork #LeadershipCommunication #DigitalTransformation #BusinessInnovation #AI #Leadership #ChangeManagement

⭐ I am deeply honored to be included among such remarkable women in SalesIntel.io's 300 Women in B2B SaaS to Follow in 2025! This recognition spotlights the incredible talent transforming our industry and shaping its future. 🌟 To my fellow honorees - you are genuinely redefining excellence in B2B SaaS. From Alicia Tillman's transformative leadership as CMO at Delta Air Lines, growing brand value by $18.5B, Clara Shih's groundbreaking work as the former CEO of Salesforce AI, and Alina Vandenberghe's success scaling Chili Piper to near unicorn status. ✨ Each of you brings unique strengths that elevate our entire industry. Your commitment to innovation, mentorship, and inclusive growth inspires the next generation of leaders. 🌟 Thank you, SalesIntel, for championing women's achievements in B2B SaaS. Here's to all the pioneers who prove that authentic leadership and vision create extraordinary impact! 🔗 The link to this List of 300 women to follow in 2025 is in the comments. #WomenInTech #WomenInBusiness #SaaS #Leadership #WomenSupportingWomen #WomenInSales #FemaleLeaders #WomenLeaders #BusinessLeadership #TechLeadership #Innovation #B2B #WomenInLeadership #WomenWhoPivot #WomenInSTEM

What if AI isn’t here to replace creativity, but to amplify it? 🤔 🎙️ On the Human X Machine podcast, our own Tamara McCleary joins Christopher Lomas to discuss how AI transforms marketing by: 🔹 Generating campaign ideas tailored to audiences 🔹 Unlocking insights through data and analytics 🔹 Supporting, not overshadowing, human ingenuity 🎧 Listen to the full conversation to uncover more insights and wisdom from our CEO. Apple podcasts: https://lnkd.in/eVcYH9AY Spotify: https://lnkd.in/eH8PkHiV #MarketingInnovation #AugmentedCreativity #AIInMarketing #FutureOfWork

Social Customer Care isn’t just about responding—it’s about connecting. In her latest post on Thulium, Gage G. breaks down why personalization is the key to turning customers into loyal fans. AI may boost efficiency, but human care, context, and creativity make brand interactions unforgettable. Case in point? A simple tweet about cookie dough led to a top-tier brand experience Gage still remembers today. 🍪✨ Want to create social care that sticks? Link in the comments to read more. #SocialCustomerCare #BrandLoyalty #personalization #CustomerExperience #FutureofWork #SocialListening #SocialMediaMarketing #marketing

In today’s digital world, polish is overrated. Presence isn’t. Live social media events bring people together in the moment—creating connection, trust, and energy that static content can’t match. In her latest Thulium blog, Gage G. breaks down: ✅ The types of live events brands can host ✅ How to tailor them to each platform ✅ Best practices for X chats, LinkedIn Lives, Instagram Lives & live tweeting ✅ Tips for pre-, during-, and post-event success A great resource for any brand ready to go live with confidence. Link to the article in the comments! #SocialMediaStrategy #SocialMediaMarketing #SocialMediaEvents #marketing #EventMarketing

Thrilled to see DANIELLE GUZMAN recognized by Onalytica as one of the “Marketing Leaders to Watch in 2026”! Danielle exemplifies what modern marketing leadership looks like—blending storytelling with strategy, humanizing B2B, and building communities that keep brand voice consistent and impactful across global platforms. Her recognition is a powerful affirmation of values-driven, human-centered marketing leadership. Congratulations, Danielle—so well deserved. 🌟 Link in the comments to see the full list! #MarketingLeadership #WomenInLeadership #FutureOfMarketing #B2BMarketing #Storytelling #Onalytica #Leadership

Honored and deeply grateful to be recognized among the Top 10 Most Influential Tech Leaders of 2025—a moment made even more meaningful to be included as one of just two women on this incredible list. Throughout my journey—from nursing to AI ethics, and now leading alongside brilliant minds in technology—I have always believed that true innovation begins with compassion, vision, and the courage to challenge the status quo. To every colleague, partner, and trailblazer who nominated, collaborated, or inspired this recognition: thank you. Our collective work is creating a future where technology elevates humanity and ethical leadership sets the standard for progress. Congratulations to my fellow changemakers. Let’s continue making bold, positive impacts and inspiring others to dream bigger. #TechLeadership #WomenInTech #Innovation #EthicalAI #Gratitude #Top10

Thrilled to be among the remarkable voices Engati has recognized in their ‘40 Top Voices in Tech 2025’ list - each one a beacon of innovation and thought leadership in our rapidly evolving tech landscape. From AI pioneers to blockchain innovators, this diverse group also includes women in tech visionaries like: • Jo Peterson - leading groundbreaking conversations in cloud technology and cybersecurity • Theodora Lau - revolutionizing fintech with a focus on inclusive innovation • Lavinia D. Osbourne - pioneering Web3 and blockchain education • Allie K. Miller - transforming the AI landscape with innovative perspectives • Lisa DeLuca - breaking barriers in tech innovation and patents • Efi Pylarinou - driving fintech evolution and digital transformation What makes this recognition truly special is being part of a collective that’s not just observing technological change, but actively shaping its ethical implementation and human impact. Each voice on this list brings unique perspectives that enrich our global tech discourse. A challenge to my network: Take a moment to follow and engage with these thought leaders (link 🔗 to the list in the comments). Their diverse insights will expand your understanding of technology’s role in shaping our future. Together, we’re not just discussing technology - we’re crafting a narrative about how innovation can serve humanity with wisdom and purpose. #LinkedInTopVoices #TechLeadership #innovation #ArtificialIntelligence #AI #FutureofTech #DigitalTransformation #TechCommunity #WomenInTech #EmergingTech

🧠✨What does it truly mean to be human in a world where technology blurs the lines between mind and machine? 🧠✨ In her blog post, Tamara McCleary explores the extraordinary potential of AI-accelerated neuroscience to redefine how we think, feel, and connect. But with these possibilities come profound questions about identity, authenticity, and the essence of human experience. Dive into this thought-provoking exploration and join the conversation about the future of our minds: https://lnkd.in/dC3_cR6Z 💭 What are your thoughts on AI shaping our understanding of humanity? Share in the comments👇 #FutureofWork #AIInnovation #NeuroscienceRevolution #ArtificialIntelligence #MachineLearning #technology #humanity

🎙️ In a compelling episode of SAP Better Together Customer Conversations, our CEO, Tamara McCleary, explores how Messer Americas, the world's largest privately-owned industrial gases company, orchestrates the delivery of critical gases across 50+ countries. David Johnston, CIO of Messer Americas, shares a remarkable story of digital resilience during COVID-19, when hospital oxygen demand surged up to 10x normal levels. This crisis catalyzed Messer's data transformation journey, leading to an exponential growth from 5 to 200+ use cases leveraging SAP BTP. From supplying oxygen to hospitals and CO2 for beverages to providing helium for the Macy's Thanksgiving Day Parade, discover how Messer's data-driven approach is revolutionizing the industrial gas industry's supply chain. 🎧 Don't miss this insightful conversation about how enterprise data architecture is powering the future of "Gases for Life." https://lnkd.in/gnuV9pw #Innovation #Technology #Business #Leadership #DigitalTransformation #DataAnalytics #IndustryInnovation #CIO #SupplyChain #FutureOfWork

💡"It infuriates me to be wrong, when I know I am right.” Inspired by this Molière quote, our CEO, Tamara McCleary, dives into the paradox of “rightness” and the power of digital kindness. In her blog post, Tamara shares how the relentless drive to be “right” in our online conversations can keep us from experiencing the richness of diverse perspectives. Instead, she encourages us to embrace humility and dignified disagreement—to listen first, understand, then respond. By creating kinder, more empathetic online spaces, we each play a role in a ripple effect of positive change. Let’s start the ripple together 🌊 https://lnkd.in/e-UV-Sc2 #KindnessMatters #DigitalCivility #ActiveListening #EmpathyInAction #LeadWithCompassion