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ANNOUNCEMENT - The new updated and expanded Obviously Awesome is coming!!! 🎉 🎉 I've been sitting on this one for a while, so I'm SUPER EXCITED to get this out into the world!! Almost 7 years ago, I published Obviously Awesome, my attempt at describing the process I use to position B2B tech products and compani…

You're a talented marketer working for an absolute tyrant - here's my advice!! Quit. Today if you can. Make a plan to move on if you can't. You don't need to work on improving your tyrant-management skills. Respect your talent and work ethic and your perfectly valid feelings and get the heck outta there.

I'm reading "The Framemaking Sale," and it's great. The authors (Brent Adamson & Karl Schmidt) make a great point contrasting how vendors THINK they inspire confidence in a buyer vs. what buyers need. Example claims vendors make to inspire buyer confidence: ⏺️ "Trusted by 80% of the Fortune 500" ⏺️ "The industry l…

ANNOUNCEMENT - The new updated and expanded Obviously Awesome is coming!!! 🎉 🎉 I've been sitting on this one for a while, so I'm SUPER EXCITED to get this out into the world!! Almost 7 years ago, I published Obviously Awesome, my attempt at describing the process I use to position B2B tech products and compani…

In the age of writing with AI, the ability to make a point in very few words is going to become a superpower. The cherry on top is knowing when no writing is required at all.

When we have big changes in a market, (like now with AI) it's important to communicate a clear point of view about the future of the market. This is different from your vision for the product or even the business. Your point of view on the market is what you believe the world will look like. It's the reason you are…