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ANNOUNCEMENT - The new updated and expanded Obviously Awesome is coming!!! 🎉 🎉 I've been sitting on this one for a while, so I'm SUPER EXCITED to get this out into the world!! Almost 7 years ago, I published Obviously Awesome, my attempt at describing the process I use to position B2B tech products and compani…

You're a talented marketer working for an absolute tyrant - here's my advice!! Quit. Today if you can. Make a plan to move on if you can't. You don't need to work on improving your tyrant-management skills. Respect your talent and work ethic and your perfectly valid feelings and get the heck outta there.

I'm reading "The Framemaking Sale," and it's great. The authors (Brent Adamson & Karl Schmidt) make a great point contrasting how vendors THINK they inspire confidence in a buyer vs. what buyers need. Example claims vendors make to inspire buyer confidence: ⏺️ "Trusted by 80% of the Fortune 500" ⏺️ "The industry l…

ANNOUNCEMENT - The new updated and expanded Obviously Awesome is coming!!! 🎉 🎉 I've been sitting on this one for a while, so I'm SUPER EXCITED to get this out into the world!! Almost 7 years ago, I published Obviously Awesome, my attempt at describing the process I use to position B2B tech products and compani…

ANNOUNCEMENT - The new edition of Obviously Awesome is officially available! Woop Dee Doodley Doo!! New in the updated and expanded edition: ⭐ An expanded pre-work section that includes key decisions a team should make before beginning a positioning exercise. ⭐ A new section covering positioning for multi-product…

You're a talented marketer working for an absolute tyrant - here's my advice!! Quit. Today if you can. Make a plan to move on if you can't. You don't need to work on improving your tyrant-management skills. Respect your talent and work ethic and your perfectly valid feelings and get the heck outta there.