أحدث منشورات Bev Burgess على لينكدإن

It's exactly a year since I launched Account-Based Marketing: The Definitive Handbook for B2B Marketers at Salesforce Tower in London — and what a year it's been. In this month's edition of The ABM-er, I reflect on three predictions I made in the final chapter of that book about where ABM was heading, and how they'…

Great to be a part of this Marketing Week report - thanks for including me Emily. Do you think that AI means all marketing is going to be ABM-ed? Let me know!

Growth has always been the thread running through my working life. By day, I help grow businesses. By nature, I grow plants, with a planting style that owes more to Vita Sackville-West's "cram, cram, cram" philosophy than to restraint. So, it feels fitting to share that I've joined the Board of Trustees at the Worki…

Growth has always been the thread running through my working life. By day, I help grow businesses. By nature, I grow plants, with a planting style that owes more to Vita Sackville-West's "cram, cram, cram" philosophy than to restraint. So, it feels fitting to share that I've joined the Board of Trustees at the Worki…

It's exactly a year since I launched Account-Based Marketing: The Definitive Handbook for B2B Marketers at Salesforce Tower in London — and what a year it's been. In this month's edition of The ABM-er, I reflect on three predictions I made in the final chapter of that book about where ABM was heading, and how they'…

This month's edition of The ABM-er is out now. We're living through one of the most turbulent periods most business leaders can remember — geopolitical fracture, economic pressure, the AI imperative, a shifting sustainability agenda, and a deepening trust deficit, all at once. For ABM-ers, I'd argue that turbulenc…