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It's exactly a year since I launched Account-Based Marketing: The Definitive Handbook for B2B Marketers at Salesforce Tower in London — and what a year it's been. In this month's edition of The ABM-er, I reflect on three predictions I made in the final chapter of that book about where ABM was heading, and how they'…

Great to be a part of this Marketing Week report - thanks for including me Emily. Do you think that AI means all marketing is going to be ABM-ed? Let me know!

This is for all the fabulous women I work with in ABM. Thank you!

It's exactly a year since I launched Account-Based Marketing: The Definitive Handbook for B2B Marketers at Salesforce Tower in London — and what a year it's been. In this month's edition of The ABM-er, I reflect on three predictions I made in the final chapter of that book about where ABM was heading, and how they'…

This month's edition of The ABM-er is out now. We're living through one of the most turbulent periods most business leaders can remember — geopolitical fracture, economic pressure, the AI imperative, a shifting sustainability agenda, and a deepening trust deficit, all at once. For ABM-ers, I'd argue that turbulenc…

Account research has always been one of ABM's biggest pain points — time-consuming, quickly outdated, and hard to scale. But is AI finally changing that? In our latest Ask the Expert, Inflexion Group's Megan Heuer breaks down what a scaled account research engine actually looks like in practice. Here are a few t…