أحدث منشورات Brendan Hufford على لينكدإن

In 2023, a $200B reached out to work together. I passed - but I don’t regret it. The company? ByteDance. The company that owns TikTok. We’d done NDAs.  Multiple stakeholders looped in.  Real momentum. Then a seemingly silly issue came up. Their team was based in Singapore. 13 hours ahead of me. My working hou…

Dharmesh is one of my favorite people in tech BUT I think this AI project might be one of the most dangerous things you can do in marketing. 3 reasons why: 1. It fundamentally disrespects your audience. In marketing and content, the message AI avatar videos send is: "I am entitled to your time. You are not entit…

Every marketing team I talk to is exhausted. None of them can tell you why. Here's what it looks like from the inside: Weekly email. Daily social post. Weekly blog. Monthly webinar. Time + channel. The boxes get checked. The production goes out. Everyone's working until their eyes bleed. And then the quarter e…

Dharmesh is one of my favorite people in tech BUT I think this AI project might be one of the most dangerous things you can do in marketing. 3 reasons why: 1. It fundamentally disrespects your audience. In marketing and content, the message AI avatar videos send is: "I am entitled to your time. You are not entit…

30M people laughed AT McDonald's. Soon we'll call it a masterclass. (I’m serious). Here’s why: McDonald's CEO posted a cringe video. It flopped. 30M views of people laughing AT the brand, not with it. BUT, McDonald's is about to trick every marketer on LinkedIn. And it's going to work because of how our brains…

In 2023, a $200B reached out to work together. I passed - but I don’t regret it. The company? ByteDance. The company that owns TikTok. We’d done NDAs.  Multiple stakeholders looped in.  Real momentum. Then a seemingly silly issue came up. Their team was based in Singapore. 13 hours ahead of me. My working hou…