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B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year 1. "AI-first" strategy is big a** red flag Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the sam…

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January. Context: I help execs launch their LinkedIn strategy and posts. So I study proven formats and aim for outliers every day. Execs usually have 5k-10k connections. So when we break 5,0…

I stopped drinking 10 weeks ago. Last year I was with Kyle Lacy at the Highline welcome party. I had just ordered a beer I really didn't want. Then I saw him very easily decline when someone offered him an IPA (which I knew was his favorite). I had seen his recent posts about how he quit drinking, and it planted t…

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January. Context: I help execs launch their LinkedIn strategy and posts. So I study proven formats and aim for outliers every day. Execs usually have 5k-10k connections. So when we break 5,0…

Marketers - I need your help. What's your secret for creating BANGER webinars? Not "we do polls." I'm hunting creative ideas and tactics so good you'd never leave home without them. Holler in the comments 🏄🏻‍♂️

B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year 1. "AI-first" strategy is big a** red flag Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the sam…