أحدث منشورات Hussein E. Badawi, MBA على لينكدإن

Marketing is the real business growth driver. Great marketing doesn’t simply communicate what the business is doing. It helps determine where the business should grow next. * It identifies unmet demand. * Shapes the portfolio. * Builds pricing power. * Creates preference. * Accelerates penetration. * Opens new mark…

A Growth Strategy Is Not a Marketing Strategy!! I increasingly believe that one of the biggest mistakes companies might make is calling something a growth strategy when it is actually not more than a marketing plan. Real growth requires five engines working together: 1. Market; Where will the growth actually come…

Working with great leaders is always a unique experience. But finding leaders who guide you, believe in your skills, and give you the space to grow is something truly special. Over the past period, I had the privilege of working closely with Mr. Daifallah Khalid Alharbi during his assignment as Acting CEO of Al Wa…

Marketing is the real business growth driver. Great marketing doesn’t simply communicate what the business is doing. It helps determine where the business should grow next. * It identifies unmet demand. * Shapes the portfolio. * Builds pricing power. * Creates preference. * Accelerates penetration. * Opens new mark…

Availability Is a Marketing KPI! We often talk about brand awareness, consideration, preference and loyalty, but there is one metric that can make all of them meaningless: Availability!! A consumer may know your brand. They may prefer your brand. They may even walk into the store intending to buy your brand, but…

A Growth Strategy Is Not a Marketing Strategy!! I increasingly believe that one of the biggest mistakes companies might make is calling something a growth strategy when it is actually not more than a marketing plan. Real growth requires five engines working together: 1. Market; Where will the growth actually come…