أحدث منشورات Laura Belgray على لينكدإن

I can smell these from a mile away. They reek of “trying too hard.” Before you em-dash lovers get up in arms, I love it too. Always have. It's not the use of these writing elements. It's the overuse. The ABUSE And before you scream that I’m AI-shaming: 1 — I don’t think using AI is “cheating.” But writing that…

As a writer, I see life as "before I understood this" and after. And now, when someone's writing is missing it, I can't even get through it. (Unless I'm editing.) "It" is specificity. Concrete, original detail. This element is like a magic wand for your writing — whether it’s sales copy, an email story, a persona…

Yeaterday, I made a big decision and announcement. (No, not my running mate.) Since 2019, I’ve run a hugely successful business/copywriting mastermind called Shrimp Club. I decided this next round, its 7th, will be the final one. Why? Because it feels complete. I thought about my favorite series. Most of them…

I can smell these from a mile away. They reek of “trying too hard.” Before you em-dash lovers get up in arms, I love it too. Always have. It's not the use of these writing elements. It's the overuse. The ABUSE And before you scream that I’m AI-shaming: 1 — I don’t think using AI is “cheating.” But writing that…

Y’all. Maybe I’m wrong? Maybe you see this phrase and say “OH GOODIE” like a psycho. But I think it should be banned. I think you should tell your copywriter it’s a no-no. You? Tell me what you think!

Ooooh, someone sent a NASTY reply to my newsletter last week. It asked “Don’t you have anything to say about [thing I’d just specifically written about]” and called me a “stupid b----“ (which I guess is mildly better than “stupid c---“). I wasn’t kidding that I work myself up to fire off a response. But my advi…