أحدث منشورات Park Howell على لينكدإن

I guess I'm feeling old. I was astonished by the reaction to The Wall Street Journal article about companies desperately seeking storytellers. Talk about clickbait. To me – a guy who'se been training corporate leaders on storytelling since 2010, – it was old news. (The emdashes are mine alone) So why the uprisin…

How well-known are you? Not the famous kind of known. But known to a specific audience for solving their problem in a unique way. Because Joe Pulizzi shared an alarming reality on this week's The Business of Story Training, Coaching & Keynotes #podcast: He believes you have 12-24 months before building a discove…

Most people are shunning AI as fake. I'm reframing it as artful. My dad loved the old Smuckers slogan: "With a name like Smuckers, it has to be good." He thought it was clever that the Smucker family knew their brand name was so lousy they'd better make great jam. Last Thursday, driving back from Bay City, Texas—…

I guess I'm feeling old. I was astonished by the reaction to The Wall Street Journal article about companies desperately seeking storytellers. Talk about clickbait. To me – a guy who'se been training corporate leaders on storytelling since 2010, – it was old news. (The emdashes are mine alone) So why the uprisin…

The idea hit me at The Museum of Modern Art in Manhattan back in 2011. My wife Michele, our son Caedon, and I were exploring N.Y. and stopped for lunch in the MoMA restaurant following a morning tour of its exhibits. As dining companions often do after eating, Michele asked if she had anything in her teeth and di…

God, wouldn't it be great to spend way less time posting content and more time doing the work you love? Market less and matter more to your clients? I don't know about you, but if I could reduce my content creation and publishing by 50% and increase my business by 50%, I'd be all over it. This posting stuff is dr…