أحدث منشورات Robert Rose على لينكدإن

Okay so, yeah, like you I took the time to read the thing Matt Shumer wrote... And despite its earnestness (which I will grant some grace over) it's just yet another illogical focus on the FUD of AI... The premise for these things is always the same breathless panic: “I’ve been an insider for years. The new models…

I talk a lot about Brand Storytelling - and getting to a distinctive story.... And, admittedly, it gets really esoteric at times... It can be really hard to see how all the pieces fit together... But - look out... Anthropic is pulling off perhaps the greatest brand story pivot in recent history? And we can watch th…

You’re not suffering from incompetence. We're drowning in the opposite. Welcome to the Beige Wall - B2B marketing in 2026. Look around. Everything is now polished. Everything is articulate. Everything is grammatically perfect. A two-person startup in a garage now sounds exactly like a Fortune 100. Which is ironic,…

Okay so, yeah, like you I took the time to read the thing Matt Shumer wrote... And despite its earnestness (which I will grant some grace over) it's just yet another illogical focus on the FUD of AI... The premise for these things is always the same breathless panic: “I’ve been an insider for years. The new models…

I talk a lot about Brand Storytelling - and getting to a distinctive story.... And, admittedly, it gets really esoteric at times... It can be really hard to see how all the pieces fit together... But - look out... Anthropic is pulling off perhaps the greatest brand story pivot in recent history? And we can watch th…

So - continuing my monthly series - and this Month of March I'm taking on B2B Content Marketing Measurement... I actually spent the holidays trying to come up with a new, practical framework for marketers to apply Content Marketing Measurement and I think I got something - at least...well... it's not about clicks...…