Alicia Teltz's Recent LinkedIn Posts

WHAY THE FCK HAVE I DONE??? That’s my whole life behind me. Packed into a suitcase and a few boxes. All stored up at my boyfriend’s parents'. We cancelled our London flat.  My boyfriend has quit his job. Our flights are booked. In less than a week, we’re gone. Thailand first. Then Japan. Jordan. Italy. Slovenia. Austria. Germany. And who knows what's next. We don’t have any children (yet).  We can work from anywhere. We have our health. We love travel. If not NOW, when?? Dear world, I hope you're ready for us. ✈️ __ If this is the first time you stumbled across my name, Hii 👋🏻!! Over the coming days/weeks, I will dive deeper into how this has been in the planning for yeeears. The steps I took, the sacrifices I made, and how I design my business to allow freedom whilst scaling (I don't think these exclude one another). I am MAD EXCITED for the future!! 🤩

Here are the TOP 3 QUOTES from LinkedIn’s CMO about the algorithm (published yesterday) 👇🏻 Jon Evans had Jessica Jensen on his Uncensored CMO podcast. Full episode link at the bottom for the overachievers. For the rest of us, here's 3x things you need to know: 1️⃣ The Algorithm Jessica: “The algorithm and the LinkedIn feed is a living breathing organism. [...] We are constantly adjusting the algorithm based on trends, behavior, topics, people's connections. [...] It changes all the time.” “The algorithm is extremely complex and there are many different factors. So you can post 1 thing about 1 topic at 1 time and get a very different response at another time because people are commenting and sharing and the dynamics of the feed are changing at all times.” Alicia: The algorithm is chaos. Accept it. Even LinkedIn doesn't know why your post flopped. 3️⃣ Video Jessica: “Do it [posting content] in short form video. Don't overthink it. Make it snappy, make it insightful, and from your personality, post it with captions, […] […] Share your insights, learnings, advice, primarily in short-form video. Use captions, use visual hooks in your video content.” Alicia: Yet again, LinkedIn is pushing video. I have mixed feelings about this one. Wrote about it at length here: https://lnkd.in/gmW9PuAy 4️⃣ Commenting Jessica: “[…] engage with the comments. This is probably the secret sauce that you've figured out. Most people post something and then sit there and watch what happens. The true Jedi engage with the comments. That drives massive reach and engagement. And they are commenting on the posts of other people that they admire and they follow. And that networking effect is magical. […] if you make an intelligent enough comment or a funny comment on someone else's post, it can blow up.” Alicia: Let me reiterate with Jessica said: Commenting on YOUR OWN post drives massive reach. → Spark discussions with a good CTA → Leave a couple yourself to kick things off. → Tag people (appropriately). → Respond to every single comment you've received. For comments under other people's posts: Karen, a member of my The Hype Department 📣, got 180,000 impressions from ONE comment.  → Her profile views exploded.  → Her next post massively outperformed her baseline. My suggestion (for the time poor): → Post less. → Comment more. __ I can’t shake the feeling that Jessica tried to tell us something about commenting and video. I’m doubling down on them two because those who win at this LinkedIn game are those who embrace change. Let me know your thoughts in the comments, especially around video.  I’m going to send Jessica a message armed with our feedback. I'll keep you posted on her response. __ Full episode available here: apple https://lnkd.in/e6P8KmjX Spotify https://lnkd.in/eB-rKF7i

1 follower is your start. 100 followers is validation. 1,000 followers is momentum. 10,000 followers is a side hustle. 39,589 followers to become a LinkedIn meme. 250,000 followers is your long-lasting legacy to Reddit’s LinkedIn Lunatics. Keep at it 🫡✈️✌🏻

I don’t want to be all whiney and sh*t but you know that when you write something on LinkedIn, it’s public?! Like people can actually see what you’re posting/commenting. For example the person you’re publicly taking the p*ss out of? They happen to be real people with real feelings. It stings. But since I can’t control other people’s actions, I’m left with managing my own emotions/thoughts and remind myself of Codie A. Sanchez words: “I've never had someone more successful than me take time out of their day to tear me down. They're too busy building. You will only get criticism from people doing less than you. And I don't take constructive criticism from people who haven't constructed. It's a mirror. They see you doing something big, reflects back on their own insecurities. That's not your problem. That's theirs. Haters can actually be useful. They're proof you're doing something that matters. If no one's pushing back, you're probably not pushing hard enough. So I say let them talk. You don't win by arguing. You win by outlasting. Keep building, keep growing, and let your results do the talking.” Amen Codie, Amen. 🙏🏻 If you’re a creator, save this. 📌 I mean it. You’ll need it. Them trolls will come eventually. And when the time comes, know that Codie and I, we’ve got you. We’re here to build, to grow and to outlast. 🔥💅🏻

With the latest LinkedIn algorithm change, you can either: 1️⃣ Moan about how LinkedIn reach is dead, that the good old days were so much better, and how it's all rigged against you. 2️⃣ Accept that it is what it is, adapt your strategy, and get on with writing bloody great content. Guess which one is getting results? If you're done whining and ready to build a content strategy that works with the new algorithm, I'm running a free 90-minute Masterclass TODAY. ⏰ 1pm UK time 📍 LinkedIn Live | Sign up here: https://luma.com/fpaa1oym See you there 🫡

Here’s how to go from “I have no effing clue what to post” to a content system that saves your a*se every week. 👇🏻 But first things first. ☝🏻 Stop asking AI to “write me a LinkedIn post about X.” I’m beeeggggging you!! 🙏🏻 Here’s what I'd do instead, using Stanley (yep, still AI but significantly less sh*t): 𝗦𝘁𝗲𝗽 𝟭: 𝗧𝗵𝗲 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗖𝗿𝗶𝘀𝗶𝘀 Prompt: “What do you know about me?” → Stanley analyses your profile, past posts, and what’s actually working → It knows your tone, your sentence patterns, your weird obsession with emojis 💅🏻 → You don’t have to explain yourself every. single. time. 𝗦𝘁𝗲𝗽 2: 𝗧𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗵𝗲𝗰𝗸 Prompt: “Analyse my content performance” → See patterns, gaps, and opportunities → Data-driven decisions 𝗦𝘁𝗲𝗽 3: 𝗧𝗵𝗲 𝗧𝗿𝗲𝗻𝗱 𝗦𝗽𝗼𝘁𝘁𝗲𝗿 Prompt: “What’s trending in my niche?” → Get relevant news tailored to YOUR content themes → Stay current without doom-scrolling for hours 𝗦𝘁𝗲𝗽 4: 𝗧𝗵𝗲 𝗣𝗮𝗶𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗲𝗿 Prompt: “What are the pain points my customers are experiencing?” → Turns vague themes into very specific problems → Basically hands you what people are already thinking 𝗦𝘁𝗲𝗽 5: 𝗧𝗵𝗲 𝗜𝗱𝗲𝗮 𝗗𝘂𝗺𝗽 Prompt: “Give me 10 post ideas” → Pick the one that makes you go “ooooh niiiice” 𝗦𝘁𝗲𝗽 6: 𝗧𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 𝗗𝗿𝗮𝗳𝘁 Prompt: “Draft a post about [chosen topic]” → It writes like YOU, not like every other AI-generated post → Edit from there 𝗦𝘁𝗲𝗽 7: 𝗧𝗵𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲𝗿 Prompt: “How can I improve this post for reach and engagement?” → Tightens your hook, structure, and CTA → Turns a decent post into one that travels further 𝗦𝘁𝗲𝗽 8: 𝗧𝗵𝗲 𝗕𝗦 𝗗𝗲𝘁𝗲𝗰𝘁𝗼𝗿 Prompt: “Does this sound too AI-sy?” → Because your audience can smell inauthenticity from a mile away 𝗦𝘁𝗲𝗽 9: 𝗧𝗵𝗲 𝗜𝗺𝗮𝗴𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 Prompt: “Generate an image based on this post” → Not feeling a selfie today? → Stanley’s got you covered (yes, this graphic here was created using Stanley) 𝗦𝘁𝗲𝗽 𝟭𝟬: 𝗧𝗵𝗲 𝗥𝗶𝗻𝘀𝗲 & 𝗥𝗲𝗽𝗲𝗮𝘁 Prompt: “Help me batch 5 posts for next week” → Build a content queue in one sitting → Consistency like a charm The irony here is that I'm very much using AI to write about how not to use AI, but to use good AI instead. A full circle moment. But as you can see, good AI works brilliantly. 🤓 If you want to try it (7 days free), check it out here: https://lnkd.in/gNqsQe6B And before you say: “Stanley is expensiiiiive” So is posting consistently for 6 months and getting absolutely nothing from it. __ I’m hosting a LinkedIn Live on 31st March at 1pm UK time on how to craft the perfect LinkedIn Content Strategy. A proper 90-minute deep-dive. It'll be INTENSE! Sign up here: https://lnkd.in/gE9YYRbi

I spend $5,766/month to run my business.  PLEASE tell me where I'm wasting my money ☠️🪦 When I was working at LinkedIn, I never thought twice about the tools I had access to. They were all just there, nicely installed, ready to use, highest tier access, fully paid for, all that jazz you know. 🤷🏼‍♀️ (I wish corporate-Alicia appreciated more how good life's been..) Now I pay every month: → Xero: $51  → Loom: $25  → Luma: $64  → Canva: $17  → Phone: $64 → Stripe: $89  → Notion: $25  → Spotify: $17 → Circle: $254 → Internet: $51 → beehiiv: $67  → CapCut: $28 → ChatGPT: $25  → Fireflies.ai: $28 → Monzo Bank: $3 → Streamyard: $24 → Wix: $0 (free plan) → Business Insider: $6  → Gamma: $0 (free plan) → Google Workspace: $56 → Apple: $17 (Cloud storage) → LinkedIn Sales Navigator: $114  → Staff: $4,382 (worth every penny) → Kondo: Superhuman for LinkedIn DMs: $35 → Pension: $127 (small, but future me will thank me) → Stanley: $97 (affiliate deal so I don't pay but I would happily) $5,766/month.  $69,192/year. 🤯 And that doesn't even include one-off expenses/services, rent, food, or anything that makes me ME. Look, I’ve always been bloody brilliant at making money. (no shame in saying that 💸💅🏻) But I do start to question if I'm just an overly loyal customer keeping the SaaS economy alive? So please help your girl out: 👉🏻 Where am I being an idiot and waste money? 👉🏻 Which tools are you using that are 🔥 FIRE 🔥 and I should consider purchasing? ____ Me: "𝘞𝘩𝘢𝘵 𝘥𝘰 𝘮𝘺 𝘮𝘰𝘯𝘵𝘩𝘭𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘦𝘹𝘱𝘦𝘯𝘴𝘦𝘴 𝘴𝘢𝘺 𝘢𝘣𝘰𝘶𝘵 𝘮𝘦 𝘢𝘴 𝘢 𝘧𝘰𝘶𝘯𝘥𝘦𝘳?" ChatGPT: "You run your business like a woman who wants scale, speed, polish, and peace. You have: → Very high standards (𝘺𝘶𝘱) → Low tolerance for inefficiency (𝘵𝘴𝘦 🇩🇪 𝘪𝘯 𝘮𝘦) → Mild SaaS addiction (𝘦𝘹𝘤𝘶𝘴𝘦 𝘮𝘦?!) → Slightly one more subscription away from a breakdown" (𝘢𝘤𝘤𝘶𝘳𝘢𝘵𝘦) 👉🏻 Let me know what your AI is telling you about your business spending habits.👀

⁉️ Are my LinkedIn impressions low because I’m posting too often ⁉️ As an ex-LinkedIn employee, I used to say that there’s no such thing as being punished for posting too much or too little. Up until LinkedIn made its most recent algorithm change, as further confirmed by TheShieldIndex's data. → It proves that your impressions will drop by 65% if you publish content more than 4+ times a week vs. just once every two weeks. ⁉️ ”𝗦𝘂𝗿𝗲𝗹𝘆 𝗶𝗳 𝗜 𝗽𝗼𝘀𝘁 𝗺𝗼𝗿𝗲, 𝗜 𝘀𝘁𝗶𝗹𝗹 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗼𝘃𝗲𝗿𝗮𝗹𝗹?” Not necessarily. Take 3 people with 10K followers each: 𝗣𝗲𝗿𝘀𝗼𝗻 𝗔 𝗽𝗼𝘀𝘁𝘀 3𝘅 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵 Average reach per post: 16% Total monthly reach: ~4,800 𝗣𝗲𝗿𝘀𝗼𝗻 𝗕 𝗽𝗼𝘀𝘁𝘀 10𝘅 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵 Average reach per post: 10% Total monthly reach: ~10,000 𝗣𝗲𝗿𝘀𝗼𝗻 𝗖 𝗽𝗼𝘀𝘁𝘀 20𝘅 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵 Average reach per post: 5.55% Total monthly reach: ~11,100 🚨 Yes, more posts can increase your total reach. But doubling your output only adds 1,100 impressions. → A lot more effort for barely more payoff. ⁉️ “𝗠𝗮𝘆𝗯𝗲 𝗵𝗶𝗴𝗵-𝘃𝗼𝗹𝘂𝗺𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀’ 𝗽𝗼𝘀𝘁𝘀 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝗿𝘂𝗯𝗯𝗶𝘀𝗵.” If you’re posting constantly, there’s a good chance quality starts slipping. But that doesn’t explain the sudden 40% drop for Person C in February.  → Unless high-frequency creators all decided to publish sh*t content last month. ⁉️ “𝗦𝗼 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱 𝘁𝗵𝗲𝗻?” LinkedIn’s new LLM (launched in 2025) has recently been further optimised to: 1. Prioritise persona-relevancy 2. Reduce low-quality content I spoke about 1. before (see below). For 2., *my theory* is that LI’s new LLM gives every post sort of a spam-score based on two things: 1️⃣ Content Quality → AI signals, promotional intent, harmful content. 2️⃣ Engagement Quality → Likely in the first 90 mins or so. → AI or Pod engagement, promotional spam, low comment discussion-threads. If both scores are low, *I assume* LinkedIn throttles your post. → Creators who treat LinkedIn like a systemised content machine could be hit the hardest, explaining the sudden drop in their impressions. ⁉️ “𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝗺𝗲?” If your content is GOOD, it will drive genuine engagement, and therefore, posting frequency doesn't matter. Your posts will still perform. But if you’re forcing low-quality posts just to stay consistent, I advise posting less frequently and using your freed-up time to: 1. Improve your content. 2. Engage genuinely with others (commenting, connecting, DM’ing). ⚠️ 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝘁𝗮𝗸𝗲 𝗱𝘂𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿 𝗰𝗼𝘂𝗻𝘁 𝗵𝗲𝗿𝗲. I’m running a free 90-minute Masterclass on how to build a content strategy that works with this new algorithm. ⏰ Tomorrow, Tuesday 31st March | 1pm UK time 📍 LinkedInLive | Sign up here: https://luma.com/fpaa1oym Drop your questions in the comments, and I will address them during my session.

And there she got scammed yet another time... 🙄🤬 Calling it a ‘scam’ might be a bit dramatic. But that’s genuinely how it made me feel: Stupid and embarrassed to not have known better after working in B2B tech sales for 15+ years. I honestly should have seen through this. Someone reached out asking to interview me for a white paper. And look (without sounding too big-headed 👀) I get these requests fairly often, so I didn’t think too much of it. I checked the company. It looked legit. There was some relevance. Not a “hell yes”, but enough to give them 30 minutes of my life. BIIIIG mistake. Yesterday, ten minutes into the conversation I felt the interviewer diverting more into analysing my business situation rather than asking for my thought leadership expertise. And then the question that made my soul leave the Zoom 💀: “If you had a magic wand, what’s the number one issue you’d want AI to solve in your business?” Ahhh. There it is. So I asked them directly if they help small businesses with AI implementation. “Funny you ask, that’s exactly what we do…” Of course it bloody is. I was only asking to put the nail in the coffin. And then the final insult: “We’re actually not naming contributors in the white paper, but your insights were really valuable.” Right. So you want my time, my thinking, my business pain points for a white paper I’m not named in so you can pitch me after? Absolutely fucking not. If you’re someone using “research”, “podcast”, “founder interview” or “white paper” as part of your sales strategy, good on you, but PLEASE be honest upfront. Something like: “We’re speaking to founders for research. We’d love your input. There may also be a relevant overlap with what we do commercially, and if useful, we can explore that after.” That’s fine. I might still take the call if the services are aligned with what I’m in need of. Instead, yesterday’s scenario lost my full trust in under 10 minutes. Wasting not just my time, but also theirs. And sadly, now every new, incoming, genuine request is going to get a proper side-eye. Anyone else been interview-baited into a sales call? Been there 3x times 🙋🏼‍♀️🤦🏼‍♀️

Two years ago, my sister walked into her final exams with her 4-month-old son strapped to her chest. People stared. Because that’s not what “professional” usually looks like. But my sister didn’t flinch. She was meticulously prepared for any eventuality. So she adjusted the carrier, took a deep breath, and started writing. As planned, her son slept through the exam peacefully.  And my sister passed. 🎓 Because waiting wasn’t an option. And hiding that part of herself wasn’t either. The system isn’t built for women like her. So she built her own way through it. As a woman who refused to choose between ambition and motherhood. But let’s get real for a second. Women still pay the “motherhood penalty.” 📊 Within 10 years of having a child, women’s average pay drops by 40%. 📊 1 in 8 mothers returning to work say they receive no support from their employer. 📊 And yet, the majority of working mothers are still the main caregivers at home. Women like my sister keep showing up. They breastfeed between meetings. They revise with a baby on their lap. We celebrate the CEOs, the entrepreneurs, the founders. But the real heroes are the women who keep chasing their dreams while carrying someone else’s. I see courage. I see rebellion. I see what progress actually looks like. ‘Empowerment’ isn’t a buzzword. It’s walking into the room with your baby and saying: → “This is who I am. Take it or leave it.” Happy International Women’s Day to every woman building her career while raising the next generation. You’re building something no spreadsheet can measure. And to my sister: Dr. Ann-Kathrin Teltz you are f***ing unstoppable. Know a mum who inspires you?  Tag her. Tag yourself. Tag a leader or employer who gets it. Let’s fill this thread with unstoppable energy. ❤️

40,000 of you are here now!!! 🤯🤩 And I've just realised I've never actually introduced myself properly. So if you've been following along wondering "who IS this woman rambling about LinkedIn algorithms?" Here we go. I'm Alicia. Born in Germany. 🇩🇪 Absolutely fucking hated school. So when everyone else was applying for university, I booked a one-way ticket to London, checked into a hostel, and figured I'd learn English and get some work experience. That quick stint turned into a full-blown corporate career. B2B tech sales at Mastercard, Gartner, LinkedIn. I was good at it. Ticked all the boxes. Made some serious $$$. And then I looked around and thought: "Is this it? Is this what I'm doing for the next 30 years?" Life (to me) felt painfully predictable and somewhat imprisoning. So I blew it all up: → Ended a loving 9-year relationship → Lost 30kg of excess body weight → Sold the countryside house → Moved back to London → Fell in love again Then in July last year, I quit LinkedIn. To build a business about LinkedIn. (I'm aware of the irony) Today, I'm writing this from Thailand. 🌴 With my new boyfriend who left his stable job to come work for me. So we can build my business remotely whilst travelling the world. My life is unrecognisable from 24 months ago. The decisions I made were fucking terrifying. Every single change felt like a huuuuge risk. But knowing what I know today: Ultimate freedom is worth the sacrifice. Betting on yourself is scary, but so is staying stuck. If you're new here: Welcome 👋🏻 If you've been here a while: Thank you for sticking around 🫶🏻 This is me. This is what I'm about. And I'm just getting started. 👀🔥

Week 1 Update | Building a LinkedIn Business from abroad 🏝️ We made it to Thailand!! And I’m not going to lie… Work has been giving very much “seen at 09:23AM, never replied.” So apologies to anyone currently waiting on me.  I am alive.  Just slightly distracted by palm trees and pad thai. I’m also fully aware I’m in the honeymoon phase of this move and treating “building a business abroad” more like “accidentally extending a holiday with a laptop on stand-by.” Between beach walks and mild delusion about making this all work, I have been rethinking eeeeeverything about my business: → How do I structure it to scale? → How do I reduce how much of my time it eats? → How do I build something that doesn’t require me to be attached to my laptop? Because what is the EFFING point of wanting to explore the world… if you’re just doing it from a different desk?! It's a bugger to figure out. But I think I’ve got an idea. 🤓 It does involve some terrifying decisions that will set me back financially. So let us pray it’s a “it-gets-worse-before-it-gets-better-situation". And not a “you’ve-ruined-your-business-(and-life)-situation". I’ll share more over the next few weeks and give you a peek into how I’m trying to build this whole thing between beaches, jungles and (very) overdue client work. And if it all goes spectacularly wrong? I’ll be selling watermelons on a beach in Phuket.  Honestly, I’ve had worse business ideas. 🍉

135 days later… … and I still can’t do a pull-up without help 🙃 But I’m determined to keep going. I KNOW I will get there. And I don’t care if it takes another 735273 days. 💪🏻 Thank you Alex de Soissons for the support 😘 Any gym rats here who can give me some tips? 👀

Age 17: Spent 3 months locked up in a psychiatric unit. Age 19: Went to NYC. 6,100km away from home. On my own. Age 23: Immigrated to England. Left Germany for good. Figuring life out. Age 24: Fell in love. Got into a serious relationship. Age 25: Making serious $$$ in B2B Tech Sales. Age 28: Bought two investment properties. Life's gooood. Age 29: Moved to the countryside. Bought a home with my partner. Age 32: First time earning $200k+. Tesla on the driveway. Age 32: Post-COVID lay-offs. I was made redundant. SH*T!! Age 32: New job comes with a big pay cut. Financial pressures. Age 33: Sold both investment properties. Age 33: Relationship suffered. Left my partner after 9 years. Life's f*cking tough. Age 33: Moved back to London. City life. Age 34: Sold the countryside house and Tesla. Age 34: Got diagnosed with Autism and ADHD. Now on medication. Life makes sense finally. Age 34: Lost 30kg of excessive body weight. Age 34: New job. First time earning $250k. Age 35: Fell in love again. Moved in with my new boyfriend. A fresh start to life. Age 35: Left the corporate world after 15+ years. Set up my own business. Back to square one? Or moving forward? Time will tell... Life is a messy, winding road. Every major setback taught me something I could never have learned any other way. It’s not about winning or losing this game of life. It’s just about keeping your feet moving. What about you? When did a 'step back' turn out to be a gigantic leap forward?

1 follower is your start. 100 followers is validation. 1,000 followers is momentum. 10,000 followers is a side hustle. 50,000 followers is a full-time business. 250,000 followers is your long-lasting legacy. Keep at it 🫡✈️✌🏻

Which LinkedIn Content Format performed BEST in Feb 2026? TheShieldIndex has analysed the 'Reach Rate' by Content Format of ~50,000 posts across February 2026. Here’s what you need to know (incl. data outside of this infographic): 💡 Reach is down for everyone → The typical reach across all formats fell across the board in February 💡 Image and Text dominate → They’ve held that position every month since Shield started tracking 💡 Text and Image have (nearly) similar reach but different risk profiles → Text has an 83x gap between a typical post and a top 1% post → Image has only a 65x pap, making it the 'safer' bet 💡 Carousel is running a three-month decline → But its viral ceiling keeps rising 💡 Video’s typical reach is down → Yet LinkedIn’s team keeps pushing us to do videos So which format should you use? There’s no single answer, because each asset format has a different risk profile and creation-effort required: Image performance is reliable. → And if you’re consistently landing in the top 25%, that number has been rising. 🟠 Effort: Medium 🟢 Risk: Low Text is a gamble. → Most posts land near the floor, a small number travel very far. 🟢 Effort: Low 🔴 Risk: High Carousel volume (number of posts) is declining. → People who do post carousels can hit higher ceilings. 🔴 Effort: High 🔴 Risk: High Video's typical reach is low → The upside, for posts that do go viral, is rising fast. 🔴 Effort: High  🔴 Risk: High Furthermore, different audiences prefer different formats: → For some creators, text-only performs better than image. For me, it's the other way round.  → Go through your February posts and see which content format resonated best with YOUR audience. And lastly, which content format do YOU prefer? → Because when you have fun = You keep going. → If posting feels like a chore = Burnout. → Burnout = LinkedIn posts no more. 🥲

Believe in others!!! See their light, their potential… And STOP judging the book by its cover. Happy new start to the week! MUUUUAAA 😚

15 Ways to get HATED on LinkedIn instantly 👇🏻 1. Comment “🔥🔥🔥” on every post 2. Trying to shape your post in pyramid-format 3. “I turned $1 into $5M in 10 minutes, here’s how” 4. Pretend your toddler gave you a business insight 5. “Not sure who needs to hear this” (we really don’t) 6. Turn your wedding photos into a lesson about sales 7. Use AI to leave a premium-quality nothing comment 8. Write “just my two cents” after dropping 37 paragraphs 9. “I wasn’t going to post this…” and then absolutely post it 10. “Woke up at 5am, drank water, closed 3 clients before 6am” 11. “Curious to hear your thoughts” and then ghost the comments 12. Use “women have it easier” as an excuse for your low engagement 13. Slap on a holiday pic that has absolutely nothing to do with the post 14. “I’m humbled to announce” and then go nuts with self-congratulations 15. Forget to remove "Let me know if you would like any changes or edits to this post" Anything I've missed?? 👀 __ If this list felt a bit too personal, it's probably time to join my upcoming free Masterclass: https://luma.com/fpaa1oym I’ll show you how to craft bloody brilliant LinkedIn content. __ 16. Mock everyone else’s content as a lead gen for your webinar

Right now, LinkedIn content creation is split into two camps: Camp 1: The Education-Or-Nothing Soldiers 🏕️ Everything is systemised to within an inch of its life. 🏕️ Personality? Never heard of her. 🏕️ Checklists, frameworks, carousels, “rinse and repeat” posting systems. And look, I get the appeal. I spent ~$6k for a LinkedIn course built on scale, maximum education, and systems. It works, and it’s efficient. But it also strips out the one thing people actually care about: YOU!! Then you’ve got… Camp 2: The Chaos Creators 🏕️ Posting whatever pops into their head. 🏕️ Maximum humanity. Minimal structure. 🏕️ A complete allergy to providing educational thought leadership. I saw a post from Creator Match 🧩 saying brands don’t just pick creators for their expertise only. They look for personality, because brands don’t just buy reach. They buy relatability, trust, and connection. And that’s what a lot of people miss. Yes, you need thought leadership to sell your services. But ultimately, humans buy from humans. Because people might learn from you… But without the human side, they won’t remember you. This is where it gets tricky. LinkedIn’s algorithm loves clarity. It wants to know what “bubble” to put you in. So if you post about sales, then your dog, then burnout, it’s like: “Respectfully, what is going on here?!” So jumping around can slow your growth. But in showing more personality, you might build something more valuable than reach: A Loyal Audience. People who come back. Engage consistently and actually buy. Because I’d take steady, meaningful engagement over one viral post followed by silence. And that is exactly what my 90-minute Masterclass is about: → How to position yourself so the right people actually notice you → How to create content pillars that build authority whilst staying human → The structure behind posts that consistently perform → How to create content that attracts attention and clients → How to go from “staring at a blank page for 47 minutes” to a finished post in 15 💥 60min deep dive into my LinkedIn Content Strategy 💥 30min live Q&A where you can grill me Stanley is sponsoring the webinar, so I’ll also show you how I use it in my workflow to nail my positioning and speed up content creation (without letting it turn my writing into corporate soup). I’ll be sharing a 7-day free trial code in case you want to try it yourself. If you’re curious already, you can check it out here: https://lnkd.in/gNqsQe6B Otherwise, I’ll share more about Stanley during our session. See you there 🫡

Cringe? Maybe, who cares?! I'm moving up! 🔥🔥🔥 You’re not proving a point by avoiding LinkedIn. It's better to be cringe in someone else's mind than to be caged inside your own.

TO EVERYONE WHO GIVES ME S*** FOR POSTING ON LINKEDIN: Posting everyday on LinkedIn and showing up to grow my personal brand is exhausting. It requires planning, it demands consistency and, yes, it is still awkward and I feel cringe every time one of my posts goes live. But then I remind myself that only 1% of LinkedIn users post content regularly. Showing up consistently puts me instantly into the top bracket. —> 99% of people will never put themselves out there because they're afraid of looking stupid. If you are part of the 99% seeing this post, watch how people with less experience are: - Closing more deals - Acquiring new clients - Getting better job offers - Landing speaking opportunities Not because they're better. But because they're visible. You need to understand that your work doesn’t speak for itself. You have to promote it. 👆🏻👇🏻👆🏻👇🏻👆🏻👇🏻👆🏻👇🏻👆🏻👇🏻 These are the *exact* words I posted a year ago, right at the beginning of my LinkedIn journey. THANK F*CK I KEPT GOING! 🔥🔥🔥 __ If you’re done being invisible, join my free 90min Masterclass on Tuesday 👇🏻 https://luma.com/fpaa1oym

This post is sponsored by hypocrisy. Haven’t I always been screaming from the rooftops: “DON’T 👏🏻 USE 👏🏻 AI 👏🏻 TO 👏🏻 WRITE 👏🏻 YOUR 👏🏻 POSTS!” ?? Everyone can smell it. And it murders your credibility. I still 10000% stand by that. So WHYYYY did I announce a partnership with Stanley last week? → Am I unwell? → Have I been hacked? → Is this a cry for help? It’s because I post (almost) daily. And even when I love writing, a proper banger can take 2–3 hours. So your girl tried every AI tool under the sun, hoping to find that magic software. None of them delivered. And Stanley is no exception. HOWEVER ☝🏻 It's THE ONLY tool I happily pay for. BECAUSE👇🏻 1️⃣ It sends me weekly performance breakdowns so I can see what actually slapped and which posts died. 2️⃣ It gives me 3 post ideas based on what I should double down on (Stanley users see 3x more engagement on average 👀). 3️⃣ It drafts posts matching MY tone of voice (the ONLY tool that actually does that) 4️⃣ It knows what makes a good LinkedIn post. It's like a sparring partner. Back and forth. “That hook’s dead.” “Punchier.” “Try this.” It gets me to about 90% within minutes. That’s easily 1–2 full working weeks saved per month for someone posting as regularly as I do. ONE RULE THOUGH ☝🏻 Don’t you DARE post that AI copy as is. Not even a Stanley-generated one. Use your brain, humour, quirkiness for the final 10%. And only THEN hit post. So yes. I’m still anti-AI-writing-your-personality. But I’m very pro-AI-doing-the-admin. If you want to try Stanley, here's a 7-day free trial. 👉🏻 https://lnkd.in/gNqsQe6B No strings. Nothing to lose. Except maybe 3 hours of your life back. You’re welcome. __ P.S. Yep, this post was drafted with Stanley.

I’m ex-LinkedIn, and the algorithm just changed AGAIN. 🚨 Here’s what you need to know, confirmed by LinkedIn. Here are the key insights shared by Tim Jurka, VP of Engineering, and Hristo Danchev, responsible for LinkedIn’s LLM (as of last week): 🚨 What has ACTUALLY changed? → The algorithm converged onto a ‘hybrid complementary relevance solution’ → A unified retrieval system and sequential ranking model generate a high-quality representation of content utilising LI’s GPU fleet (Graphics Processing Unit) In simple words: → The feed now behaves more like a “For You” page → LinkedIn has become less network-based and more persona-based distribution 🚨 Why has LinkedIn changed the algorithm? LinkedIn has been flooded with content lately: → Personal branding is now a core marketing channel for both entrepreneurs and corporations → AI tools made content creation quick & easy → Too much content = Messy feed = Terrible user experience → LinkedIn is an $18B software, data, and media company → Microsoft owns them. Shareholders expect sustainable revenue → A better user experience means more user sign-ups, more frequent logins, longer dwell time → Which gives LinkedIn more opportunities to sell its products 🚨 How does it all work? Proactive: → LI’s LLM looks at who you are (profile), what you post, and what you engage with → Then it groups you with people “similar” to you → It shows your content to them, not just your network Reactive: → LI is reducing repetitive, click-driven posts and filtering out engagement bait → E.g. irrelevant videos or recycled posts with no real insight 🚨 Why is this new LLM a risky move by LinkedIn? → The new feed is detrimental to the 15% who are founders and sellers → Yet they produce most of the content due to sales needs.  → Most corporate professionals still lurk, unsure how content benefits their careers → Many creators can get disheartened by not being seen by their ideal customers → They might leave LI to move to platforms like Substack → LinkedIn risks an empty feed → Which makes it even harder to activate corporate voices to put out content 🚨 What do you need to do to get your content seen? → Optimise your profile with the right keywords and skills relevant to your target audience → Engage intentionally with the right personas → Create high-quality content for your ideal audience (e.g. industry trends or unique leadership insights) This post is simplified. There’s a lot more depth to consider. I’ll break it all down in a free Masterclass on 31 Mar, 1pm UK. Sign up here: https://luma.com/fpaa1oym 👉🏻 Anything in particular you want me to cover in my Masterclass? Drop your questions below.

Last week, my boyfriend quit his job to come and work for me full-time. Alex worked in London Prime Real Estate for over a decade. As a top-performing agent, his career was stable, profitable, and more than promising. And yet, his belief in what I’m building is so strong that he decided to sacrifice his own journey to come and back me up. Traditionally, we see: → The man builds the career. → The woman supports. In our case, it’s the other way around. And we see more and more hugely successful businesses founded by women and their partners joining to support the vision: Jo Malone → Built Jo Malone London from her kitchen table into a global fragrance brand. → Her husband Gary Willcox joined to run operations. Whitney Wolfe Herd → Founder of Bumble Inc., became the youngest self-made female billionaire. → Her husband Michael Herd joined as a brand partner. Melanie Perkins → Co-founder and CEO of Canva. → Her partner Cliff Obrecht joined as co-funder and COO. With The Hype Department 📣, Alex is confident enough to trust in what we can achieve. Plus, he challenges me every day: → He’s the most creative person I know. → Where I move at 200km/h, he reminds me to slow things down and reflect. → He can walk into a conversation with a complete stranger, and five minutes later, they’re telling him their life story. His skills are different from mine. But equally important. And that’s exactly why we work. Alex, you taking this leap means the world to me. I’m ridiculously excited to see what we’ll build together. ❤️ Follow along to see how this adventure unfolds. Tell us your own story in the comments and tag the person who’s done the same for you, no matter their relation to you. Let’s fill this feed with unstoppable faith and belief! ❤️

Ohhh I can't wait for this one!!!!!