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Anna Garcia, CFA's Recent LinkedIn Posts
Anna Garcia, CFA
@annagarciavc
Enterprise Fintech Fund Founder I Investor I Capital Markets Expert
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Anna Garcia, CFA
Sales & Marketing
2mo
Fundraising founders tend to over-index on vision and under-index on the round narrative — and that imbalance can cost them deals.
Vision is essential. What problem exists, why it matters, how big it is, and why you're the team to solve it. Investors need to believe in where you're going if things go right.
But the round narrative answers something equally important: why this amount, why now, and what does this capital specifically unlock? This is where pitches quietly fall apart — when the story doesn't connect to credible milestones and execution speed consistent with the opportunity sizing.
The tell is usually the same. A compelling vision, followed by a use of proceeds slide that says "sales and marketing, product development, and working capital." Those are just budget lines. And sometimes the amount itself is borrowed wisdom — "I was told $3M is what seed investors pay attention to." Why is someone else telling you what you need to raise?
The founders who fundraise fastest derive the number from what it actually takes to lead in their space. If you can't, neither can your investor.
#founders #startups #fundraising #vc #venturecapital Altari Ventures
17
Anna Garcia, CFA
Sales & Marketing
2mo
Fundraising founders tend to over-index on vision and under-index on the round narrative — and that imbalance can cost them deals.
Vision is essential. What problem exists, why it matters, how big it is, and why you're the team to solve it. Investors need to believe in where you're going if things go right.
But the round narrative answers something equally important: why this amount, why now, and what does this capital specifically unlock? This is where pitches quietly fall apart — when the story doesn't connect to credible milestones and execution speed consistent with the opportunity sizing.
The tell is usually the same. A compelling vision, followed by a use of proceeds slide that says "sales and marketing, product development, and working capital." Those are just budget lines. And sometimes the amount itself is borrowed wisdom — "I was told $3M is what seed investors pay attention to." Why is someone else telling you what you need to raise?
The founders who fundraise fastest derive the number from what it actually takes to lead in their space. If you can't, neither can your investor.
#founders #startups #fundraising #vc #venturecapital Altari Ventures
17
Anna Garcia, CFA
Sales & Marketing
2mo
Fundraising founders tend to over-index on vision and under-index on the round narrative — and that imbalance can cost them deals.
Vision is essential. What problem exists, why it matters, how big it is, and why you're the team to solve it. Investors need to believe in where you're going if things go right.
But the round narrative answers something equally important: why this amount, why now, and what does this capital specifically unlock? This is where pitches quietly fall apart — when the story doesn't connect to credible milestones and execution speed consistent with the opportunity sizing.
The tell is usually the same. A compelling vision, followed by a use of proceeds slide that says "sales and marketing, product development, and working capital." Those are just budget lines. And sometimes the amount itself is borrowed wisdom — "I was told $3M is what seed investors pay attention to." Why is someone else telling you what you need to raise?
The founders who fundraise fastest derive the number from what it actually takes to lead in their space. If you can't, neither can your investor.
#founders #startups #fundraising #vc #venturecapital Altari Ventures
17