Bernardo Hernández's Recent LinkedIn Posts

I’ve been working in tech for 30 years. But what’s happening right now is bigger than anything I’ve seen. For the first time, machines are augmenting the one muscle we never had tools for: the brain. The gap between those who understand this moment and those who don’t is widening every day. The people I admire mos…

Fairness scales poorly without systems: I saw this at Flickr, Verse, and earlier at Google. In the early days, fairness feels natural: You’re close to the work and context is shared. But as you scale, context fragments and perception replaces reality. That’s why transparency has to be bidirectional: - Leaders nee…

Every successful company I’ve been part of, every investment that truly worked, had a technical advantage at its core. Not a marketing advantage or a distribution trick. A real technical edge that made the product fundamentally better than anything else in the market. Technology is no longer a support function. It’…

Fairness scales poorly without systems: I saw this at Flickr, Verse, and earlier at Google. In the early days, fairness feels natural: You’re close to the work and context is shared. But as you scale, context fragments and perception replaces reality. That’s why transparency has to be bidirectional: - Leaders nee…

Some US tech companies are about to miss a quiet opportunity. If you’re a US-based startup with ≤ $31M average revenue (2022–2024), the restoration of Section 174 may allow you to retroactively expense domestic R&D from those years. That can mean real cash back. But there’s a catch: To amend returns, you need def…

Every successful company I’ve been part of, every investment that truly worked, had a technical advantage at its core. Not a marketing advantage or a distribution trick. A real technical edge that made the product fundamentally better than anything else in the market. Technology is no longer a support function. It’…