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Bob Thompson
@customerthink
Founder/CEO, CustomerThink | IT Strategy Consultant for Non-Profits | Author, Hooked on Customers
Posts
Bob Thompson
Sales & Marketing
12mo
CustomerThink Editor's Pick by Ardath Albee
We see the impact from B2B content overwhelm increasing…everywhere. There’s never been so many options for information at everyone’s fingertips. Gen AI has become the megaphone for content that flattens your buyers’ attention spans.
There’s nothing wrong with most of it. Gen AI writes complete sentences and is ok stringing words together to write an article. It has a decent structure, in that it creates a clear beginning, middle, and end.
But it’s flat. It lacks nuance. It lacks flavor. It lacks emotion. Most of all, it lacks context and perspective, resonance, and anything original. There’s nothing curiosity-inducing. There’s nothing that gets you beyond the impression that you’ve read it somewhere before.
Probably because you have.
Now that marketers can churn out content at the click of a prompt, we need to rethink what we can do to break through the noise, capture our buyers’ attention, and actively engage them. This brings me to thought leadership content.
3
Bob Thompson
Sales & Marketing
12mo
CustomerThink Editor's Pick by Ardath Albee
We see the impact from B2B content overwhelm increasing…everywhere. There’s never been so many options for information at everyone’s fingertips. Gen AI has become the megaphone for content that flattens your buyers’ attention spans.
There’s nothing wrong with most of it. Gen AI writes complete sentences and is ok stringing words together to write an article. It has a decent structure, in that it creates a clear beginning, middle, and end.
But it’s flat. It lacks nuance. It lacks flavor. It lacks emotion. Most of all, it lacks context and perspective, resonance, and anything original. There’s nothing curiosity-inducing. There’s nothing that gets you beyond the impression that you’ve read it somewhere before.
Probably because you have.
Now that marketers can churn out content at the click of a prompt, we need to rethink what we can do to break through the noise, capture our buyers’ attention, and actively engage them. This brings me to thought leadership content.
3
Bob Thompson
Sales & Marketing
12mo
CustomerThink Editor's Pick by Ardath Albee
We see the impact from B2B content overwhelm increasing…everywhere. There’s never been so many options for information at everyone’s fingertips. Gen AI has become the megaphone for content that flattens your buyers’ attention spans.
There’s nothing wrong with most of it. Gen AI writes complete sentences and is ok stringing words together to write an article. It has a decent structure, in that it creates a clear beginning, middle, and end.
But it’s flat. It lacks nuance. It lacks flavor. It lacks emotion. Most of all, it lacks context and perspective, resonance, and anything original. There’s nothing curiosity-inducing. There’s nothing that gets you beyond the impression that you’ve read it somewhere before.
Probably because you have.
Now that marketers can churn out content at the click of a prompt, we need to rethink what we can do to break through the noise, capture our buyers’ attention, and actively engage them. This brings me to thought leadership content.
3