Matt Barker's Recent LinkedIn Posts

I posted the same LinkedIn post 10 weeks in a row. It worked every time. But last week I posted it again, and: Worst performing post of the week. I sat staring at it confused. Because I'm a data-driven writer. I try things, see what works, do more of what works. It's the whole system. One dead post just torched the whole system. Here's what I decided to do about it: Nothing. I have 9 months of data inside MagicPost​ telling me these posts are winners. Revenue posts, tool posts, one-man business posts that drove a huge chunk of my 54,000 followers gained in 2025. Why would I burn all of that because of one bad week? One post is NOT a pattern. If you've had a post die recently and you're spiralling: - Don't scrap the strategy - Don't reinvent the system - Don't quit Run the post again. And again. And again. Analyse the data over 20 or 30 posts — not 1. The writers who grow aren't the ones who never have a bad post. They're the ones who don't let a bad post send them spiralling. p.s. i created a free training showing you the exact hook style that helped me grow 54,000 followers last year here: https://lnkd.in/dE-_BMT7

I'll be honest. Some AI written LinkedIn posts are so good now, I can't tell it was written by AI. But there are still LOADS that are TERRIBLE. The giveaways are shockingly obvious: - "In today's fast-paced world..." - "As a [JOB TITLE], I've learned..." - "This is a game-changer for [INDUSTRY]..." - Three bullet points all each exactly 8 words. - A "What do you think?" at the end. - Zero specific details or real stories. But my favourite bit: The IRONY of it all. The people prompting ChatGPT and asking it to 'write me 700 linkedin posts' are getting ignored by the very people they want to impress. Here's what actually works instead: 1. Specific stories written from Lived Experience 2. Real numbers from your career / business 3. Actual opinions you formed from things you did 4. Writing that sounds like, well, you. lol. 5. Posts that make someone actually feel an emotion I'll let you in on a cool secret. Lean in closer for just one second... You cannot outsource your unique experiences. - Your stories - Your actual perspective - Your true personality - Your mistakes - Your specific journey AI can write 1,000 words in 10 seconds. But it can't tell your audience about the brand who paid $25,000 for a collaboration while you were parking your car, on the way to get a coffee. It can't tell them what it felt like to earn $1,123 in your first 3 months freelancing and wonder if you'd made a terrible mistake. (yep, both me) That's yours and Only yours. Use it for damn sake :) mattbarker.xyz

No office. No employees. No VC money. No investor pressure. Sorry to say but it really is just me, a laptop and a small roster of lovely, brilliant clients who pay well because I write and teach well. In March I've crossed $30k in revenue. I only do client work on Tues, Weds and Thurs mornings. Other than that, it's: - writing + scheduling linkedin posts in MagicPost - writing emails + scheduling them in Kit - making cool stuff for my private community in Skool - admin bits n all that People ask me if I feel like I'm "leaving money on the table" by staying small. Oh, 100% I am but: - bigger doesn't always mean better (lol) - more team doesn't always mean more freedom - more complexity doesn't always mean more success I measure success differently to most. 1. Did I do work I'm proud of? 2. Did I finish in time to pick up lunch with my wife? 3. Did I feel like a human being, not a machine? 4. Do I feel calm and relaxed and present? If yes to all 4, then I'm happy as larry. Some people want to build empires. I just want to build a comfy life for me, my wife and my little baby girl that's on the way :) Writing on LinkedIn made all this possible. 🤘 mattbarker.xyz

You're measuring LinkedIn wrong. My client got 2 inbound leads from a post we wrote together. Neither converted. We caught up on Zoom after the sales calls. I braced for the "LinkedIn isn't working" speech. Instead he said: "It's proof it's working." He was right. Here's what else happened that week (stuff that doesn't show up in any dashboard): - Prospects were quoting his posts back to him on calls - A head of marketing subscribed to his newsletter mid-call - His website showed a bunch of lurkers checking him out This isn't failure. It's a pipeline warming up. Most business owners quit LinkedIn right before this moment. They stare at the likes, impressions and follower counts and seeing nothing worth celebrating. So they stop. But the real metrics are invisible to LinkedIn: - Who's visiting your website? - What are people saying on calls? - Who's secretly subscribing to your list? These signals come before the sales do. Every time. If you're early in your LinkedIn journey and want a clearer picture of what building an audience actually looks like, I put together a free 29-page playbook on it. Everything I learned growing from 0 to 164k followers: https://lnkd.in/eJvYp7wa If you're 3 months into posting and it feels like nothing's happening: It's probably happening. You just can't see it yet. Keep posting, ol' chum.

I'm a 32 year old founder. I run a solo, $400k/year writing business. But I still don't have it all figured out: - I love a margarita a little too much - I'll never say no to a cold beer - I'm slow and a bit lazy at times - I wake up at 7am and lay in most days - I'm not loud. Never have been Despite that, I - Married the love of my life 1.5 years ago - Becoming a dad this month - Stay healthy and fit on my own terms - Turned being quiet into a career - Made something of myself in my own weird way - Became an investor and advisor for MagicPost​ I built a business around teaching 190,000+ people how to write on LinkedIn. Because I stopped waiting to become this loud, extroverted "personal brand guy" I thought I needed to be, before I started. You'll never start if you think you need to be someone else first. - Get more confident - Be more outgoing - Find your voice - Build the perfect strategy Then you'll be ready! NOPE. Don't work like that. This quiet lil British kid who overthinks every tiny decision in his life is running a business from his kitchen table, teaching 1,000s of people how to write. You don't need to fix who you are. You need to start before you feel ready. Introversion isn't a limitation. It's a superpower you don't know how to actually harness I'm rootin' for ya!

Buddy and entrepreneur of mine is currently closing down a failed business. He’s going through a rough time of it and asked if I’ve ever had a failed business and how I navigated through the emotions of it. I’ll share with you what i shared with them as it may be helpful. For context, I’ve been running the same one person writing business for 4 years at mattbarker.xyz. Done around $1.3M. Never made any FT hires. I’m not Jeff bezos or mark cuban by any stretch of the imagination but I’ve done okay for myself and managed to stay sane along the way. So here’s a few thoughts i dropped his way. Maybe it’s useful for you too: - Never had a failed business myself. This one person writing business is the first business I’ve built and the only one. But I’ve had lots of failed campaigns, posts, ideas etc along the way. Lots of mini failures. - Having a partner who slaps me into shape helps a lot. - I have had moments where i physically feel unable to make a single dollar. Literally my head is telling me i cannot do it and don’t know how to do it. It’s crazy. - Time helps but action helps more. Like actually going and doing something to possibly even fail again, but possibly win. Because a win gives confidence so suddenly the failure feeling all goes away. - Always feels like to me the faster I can do something wrong, the faster i get something right. Anyway just some random thoughts, if you’re: - considering starting business - currently starting a new business - trying to grow your struggling business Hopefully helps a bit ✌🏼 P.S. this kinda topic has zero relation to what I normally write about on here (LinkedIn writing) but as i just had a my first kid I’m feeling excited to embrace the chaos and write whatever the hell I wanna write. it’s fun that way :) and that’s what I’m teaching over at mattbarker.xyz

I've posted for 4 years straight on this beautiful hell hole we call LinkedIn. Here's what I would've paid $7,777 to know before I started: Month 1: You'll feel stupid. Post anyway. Month 2: You'll wonder if anyone's reading. They are. Month 3: You'll want to quit. Don't. Month 6: It will click. ONE post will hit different soon. Month 12: You won't recognise the person who wrote those first posts. Month 18: The real biz opportunities will arrive. Fast. Month 24: You'll realise you've built something incredible. Month 36: You'll genuinely not remember what "normal job anxiety" felt like. The people who win at LinkedIn aren't the most talented writers. I see terrible writers smashing it on here every single day. The winners: The ones with that DAWG in them. The ones who refuse to stop. The ones who see the long term goal. Even when nothing's happening, they keep the fugg at it. Because the really boring, unsexy truth is this: Patience and consistency is rewarded with growth. Growth isn't given to quitters. I built a 6-figure writing business from a LinkedIn account that started with a post about my job that got 4 likes. One of them was my wife. Another was my mate. Start anyway. Keep going anyway. It WILL work. mattbarker.xyz

It is with a heavy heart that I am forced to address the malicious and deeply hurtful allegations that have been circulating on this platform. I have remained silent. I have been advised by my team to stay quiet. But silence is no longer an option. Let me be unequivocally clear: The claims made in the post below are entirely false, categorically baseless, and frankly defamatory. Yes, I modelled for Abercrombie & Fitch. That is public knowledge. I was young. The abs were real. The career was flourishing. But I have NEVER at any point in my life abandoned a child on foreign soil. I take my reputation on LinkedIn and beyond extremely seriously. I have spent years building a personal brand rooted in trust, integrity and honesty. To have that dragged through the mud by what appears to be a coordinated smear campaign is nothing short of devastating. To the individual named Louis Butterfield making these claims: I wish you well. I genuinely do. But I am not your father. There will be no petition at mattbarker.xyz. There will be no heir. The LinkedIn fortune is not available for redistribution at this time. I am requesting privacy for myself and my family as we navigate this difficult moment. The week after I welcome my first child to the world, nonetheless. Sickening. Disgusting. Repulsive. My team has been notified. My lawyers have been notified. Thank you for your continued support. MB

I wrote 610 hooks for my LinkedIn posts in 2025. Save yourself months of hook writing pain and copy my process instead: Step 1: Pick a recent Lived Experience - look back at the last 7 days - use your brain to recall 'things' that happened - calls, arguments, outcomes, wins, fails - anything that you can say 'this happened' Step 2: Write it out like a text message - don't try and over hookify it - explain the thing that happened naturally - just like you would text a mate - or explain to a friend over coffee - 'last night this weird thing happened when i was...' Step 3: Refine it - check for elements like timelines, locations, actions, stakes - these are consistent with natural storytelling - make sure the hook creates some curiosity - make the reader need to click to find out the answer - ask yourself "can anyone else write this?" Here are my top 5 hooks from 2025 for you to steal: 1. This month, my little business did $27,034 with: 2. On Monday I saw a post by Spencer Matthews. It was SO obviously written by AI, it was laughable. 3. I'm 32. No kids. I run a one person writing business. Yesterday's morning routine was perfect: 4. I'm a simple guy. I don't need to: 5. Yesterday I posted about how my wife supports me and how I think that’s important for men today. Pick one. Insert your own Lived Experience. First draft in under 10 mins. Boom. 🤘 mattbarker.xyz

It's March 14th. I run a one-person writing business. I've generated $89,200.81 this year. And I've done it without: - being featured in Forbes - speaking / attending any events - nominating myself for any awards - being "invited to" the linkedin office 🤣 - booking (+ posting about) first class flights - automating my workflow top to bottom with AI I'm just a random English dude living in Cyprus, writing and making some money to fund my simple little life. In 2026, I've made money from: - 4 week coaching sprints - 13 week coaching accelerators - DFY Ghostwriting - Community memberships - Digital products - PDFs - Video courses - Masterclass recordings - Templates - Brand collabs And some of the tools I use to run it: - Stripe​ (finances) - Loom​​ (video recording) - Trello (client workflows) - Skool​ (community) - Claude​ + ChatGPT​ (thinking + accelerating) - magicpost.in (LinkedIn scheduling + writing) Gimme my laptop, an oat cap and I'm good to go. I built this business with one intention: To be able to be present with my wife, build a family and actually be able to enjoy the amazing beaches 30 minutes from our front door. More money is no good if I can't do this. Of course, I'd love to make even MORE money. I'm human and greedy. But my goal is to do that without: - hiring + building a team - travelling 100,000s of miles - needing to attend or speak at events I just don't need that in my life. It serves no purpose to me whatsoever. And if that means I make LESS money, so be it. The business funds the life, because the life was always the point. (i love my business though and it really is fun) My simple advice for you: You do not NEED be everywhere. Doing everything. Not at all. You need something that fits the life you actually want. P.S. it's a bit of a routine for me to start comparing myself to everyone else around me in the first 3 months of a new calendar year. i hate that about myself. but i know i'm not alone in this. so i don't write this to show off, i really don't. i write this to show younger me or even alternate universe me who's still stuck in a job not sure how i can start my own thing or what's even possible when i go my own route, what IS possible. i hope this gives just one person a little kick up the bum to think differently and go after what they want.

Alright. It's time I come clean on this: It's not just me running my business 🤷‍♂️😂 I know, I've literally lied to you all this whole time. I post constantly, sharing with you guys: - How I've posted on linkedIn for 4 years consistently - How I've published over 2,5000 posts - How I grew 54,000 followers in 2025 - How I made $389k for my solo business I sold you all a lie and I feel ashamed. But I'm ready to come clean today. So, without further ado meet the most important "hire" I've ever made: MagicPost​. MagicPost, is my: - Content Scheduling Assistant - Social Media Data Analyst - Client Account Manager - Social Media Manager - Ideation Assistant - Content Planner All in one. Alright, I know I know. I fooled ya! MagicPost is "just a tool". It's not a real person. And yep, I've been an advisor & investor of MagicPost since March last year. But the reality of it is this: I AM a one man business. I do run my LinkedIn content entirely myself. And I do run it entirely through MagicPost. Legit could not do all this without it: - It's AI writes just like me (life saver on bad days) - It's metrics tell me what works + what doesn't - It's calendar + scheduling keeps me posting every day I even manage all of my ghostwriting + coaching clients in it. Saves me hours of time, so I can do what matters most to me: 1. Give more energy + get better results for my clients 2. Give more energy + time to my wife + family 3. Not go nuts being stuck on the content hamster wheel So yes, I am a one man business. But I'm doing it on easy mode. If you wanna try MagicPost for yourself, here's my link: get.magicpost.in/matt P.S. if you've ever wondered "how the hell does matt do all this by himself?", this is one of the biggest reasons why.

Me: "How do you know LinkedIn replaced their algorithm?" Them:

In the last 12 months, I've reviewed 473 LinkedIn posts. The difference between an 8 impression post and an 80k post? It's all decided in that first line. Not the body or the structure. Not even the topic. The hook. Here's one lesson I've learned from writing + editing 1,000s of hooks: Most beginners write hooks that describe the post. But the hooks that work create a need to read it. Example: Describes the post → "5 tips for LinkedIn writing:". Creates a need → "I spent 3 hours rewriting the same hook last Tuesday. Here's what I finally realised:". The former is descriptive. The latter is enticing. Your hook has one job: Make reading the next line feel utterly unavoidable. That's the skill. Master it and everything else on LinkedIn gets easier. P.S. everyone teaches the short one-liner hook. that's one approach. but here's a different one I've found works better: https://lnkd.in/dE-_BMT7

4 years ago I was a freelance copywriter earning £1k/month: - I ate the same £3.50 meal deal every day - I said yes to every rubbish brief cus I needed money - I had no savings - I had no plan - I had no idea what I actually wanted Fast forward to now: - I earn more in a day than I used to in a month - I pick and choose every project / client I take on - I work from wherever I want - I have lunch with my wife almost every day Nothing about this happened because I was smarter than anyone else. It happened because: 1. I started writing on LinkedIn every day 2. I refused to stop. 4 years. 2,600+ posts. 100,000s of comments. The compound effect of showing up consistently for 4 years is WI-YULD. Every post is a teeeeny tiny seed. You don't see the tree in the beginning. But trust me, it grows. (look at me getting philosophical hehe) If you're at the start and it feels like nothing is working: You are not failing. You're just in week 6. That's literally it. Keep. Going. 🤘 mattbarker.xyz

2022: Hit 40,000 followers. 2023: Hit 100,000 followers. 2026: Will hit 200,000 followers. This is where I say "the numbers don't matter". But...they do. I've been running my one person writing business for 4 years now. - No one's asked to see my portfolio since 2022 - I never have to 'convince' someone to work with me - I've closed $100,000s in deals without pitches or calls The follower count no DOUBT plays a part in that. Will I stop chasing followers? Probably not tbh! It's a crazy indication of the amount of people I've reached over the years. And I'm damn proud of that. No I don't reach all those people with every post. And no, impact is not measured by follower count. But having a ton of followers is pretty cool! If I can: - Earn the money I do + do it easier - Keep writing and enjoying writing - Reach more people, grow more followers Then, you're gonna have to fight me on this one :) 🤷‍♂️ p.s. i created a free training showing you my exact process for writing linkedin posts that grows followers here: https://lnkd.in/d29V4rih

Last week a software engineer told me hooks were his biggest problem. I gave him: - One trick - Three letters He fixed it on the first attempt. Here it is: P.S. last month i made a training video for my clients on why mobile optimised hooks might actually be LIMITING their posts. that training is yours for free here: https://lnkd.in/dE-_BMT7

I wish someone told me this YEARS before I started writing on LinkedIn: Growing an audience here costs $0. ZERO. - you do not need to pay for ads. - you do not need to pay for engagement. - you do not need to pay for LI premium, even! The only requirement: Be a human and share what you know. Here's the strategy that took me from 0 to 190,000 followers for free: 1. Pick one narrow topic you know better than most 2. Post every single weekday with no excuses 3. Write like you talk, not like a corporate weirdo 4. Comment on 5-20 posts daily w a joke / real thought 5. Respond to comments you get, espesh in first hour 6. Study your top 10% of posts. Why did they do well? 7. Do more of that. Kill the rest. 8. Repeat for 18+ months. MINIMUM. That's it. The people who fail at LinkedIn don't fail because they lack talent. - they fail because they quit in month 2 - they fail because they want everything now - they fail because they are selfish They fail because their ego is too strong. My advice to you: Stay in the game long enough and the game changes. Trust me. I NEARLY quit at month 4. So glad I didn't 🫠 mattbarker.xyz

This month, we'll become parents. I plan to run my one man business in 2 hrs/day. Here's 4 scary (but necessary) changes I'm making to become a productivity KING: 1. Stopping all 1-1 coaching I know. WAT?? I have 3 main sources of revenue: community, coaching, ghostwriting. My 1-1 coaching engagements are Mon–Fri, over 13 weeks. I record Looms and give feedback on my client's LinkedIn posts. But outside of that, my clients are on my mind through the week. I set a December deadline so the 13 weeks would finish before the due date. Clean exit. 2. Writing & scheduling LinkedIn posts in minutes, not hours I use MagicPost. Helluva tool. One of the reasons I became an investor and advisor last year. Because it's so damn efficient and simple. I'll sort my posts by most likes, take the top 20, hit "reuse post", pick a date. That's every LinkedIn post for my entire paternity leave done in one sitting. I have no reason to overthink this bit. Re-use my winners. Easy. (side note: keeping LinkedIn writing fast, easy and fun is something I talk about a LOT. if it feels heavy for you too, here's a free 11 minute training: https://lnkd.in/dhyCVj2w) 3. Cutting calls to almost zero No coaching clients means no coaching calls. The only ones I'll take are my monthly mastermind with my private writing community, and the odd check-in with my 1-2 ghostwriting clients. I'm reducing as much requirement to 'be somewhere' as possible. 4. Focusing almost on digital products Everything I've sold from February onwards required zero delivery from me. I'll continue leaning into that. I write an email, someone buys a product, done. No calls. No onboarding. No obligations. Nothing to actually do after the sale. The result: 1–2 hours a day maximum. - 30 mins engaging on LinkedIn. - 30 mins in my community. - 2 hours a week writing for ghostwriting clients. I've spent 4 years building a business that could survive a moment like this. Turns out, it might be able to! Wish me luck. I hope you're rooting for me 😂 P.S. Dads...now's your time to tell me this is all wishful thinking. I can take it.

I DO NOT want to be a famous influencer. - I don't want a 7-figure "personal brand." - I don't want a podcast with 1 million downloads. - I don't want to speak at TED. - I don't want to be in Forbes 30 under 30. - I don't want to be verified on every platform. - I don't want a team of 12 managing my "content empire." I want to something WAY simpler: - I want to wake up at 8am without an alarm. - I want to write things people actually find useful. - I want to earn enough to live well and feel free. - I want to take Friday afternoons off. - I want to be present at dinner. - I want to actually enjoy the work. The internet tells you that small is failure. That if you're not scaling you're dying. That ambition = stress + hustle + sacrifice. I disagree. I think the bravest thing you can do right now is define success on your own terms. Not LinkedIn's terms. Not your industry's terms. Not your parents' terms. YOURS. My terms: - never work weekends - never do client work monday / friday - always have coffee with my wife first thing - no day rates, no hourly rates. pay what im worth. - never overbook myself and respect my energy levels What are your terms? Or don't you have any? :) mattbarker.xyz

Andddddd we have a baby girl 👶🏼 Baby and mum doing great :) Mum smashed it. So proud of her. Unbelievable day. Can't believe how small this lil human is. Just crazy. PS to anyone who already knew, for all your messages thanks so much for the lovely words ❤️

This pic is me, January 2022. I'd been posting on LinkedIn every single day for 6 weeks. I got zero comments dms or engagement. My wife asked me why I kept doing it, and: I didn't have a good answer. Especially when this wasn't just a hobby. This was supposed to be bringing in clients for my new copywriting business i decided i would start literally on a hungover drive home the day after a NYE party. And the fact it wasn't bringing me clients, but i was spending hours every day on it felt like the lamest, most soul destroying thing ever. 4 years later I can say it was all worth it. (screw you wife HAHA! jk i love my wife x) I haven't stopped posting daily and this mad shit's happened: - over a milly in revenue for mattbarker.xyz (insane to say) - over 3 x millies in revenue for my clients (even more insane) - almost 200k followers on linkedin (wut) - brand deals with Ahrefs, Notion and others - became an investor in a B2B SaaS called MagicPost - worked with legends like Tom, Ryan, Magali, Nigel I'm here to tell you: Good stuff IS around the corner. So easy to quit right now at this 2 month mark you're at. But the ones who absolutely nail it on this platform are the ones who suck it up and crack on. And look if it's going badly still after 2 months, maybe hire help. Maybe invest in someone who's been there done it. Maybe invest in a course to get a lightbulb moment or two to change what you're doing. Just don't let posting on linkedin become one of those things you dread doing. Caleb Ralston said it recently: "once you actually enjoy making content this weird thing happens…the content gets better. thus getting you better results." I've been posting on here every day since January 2022 and i love it. It's so fun for me. And I embrace posts that perform badly. I embrace periods of quiet. It's the process. And it's something I'm doing to grow my opportunities regardless of if a post goes viral or whatever. I know if i just: - have fun - keep improving - be positive Writing online (linkedin specifically) will reward me. Get after it my friends.

Most of my investments this year have zero financial ROI. 1. Learning to speak Armenian (my wife is Armenian) 2. A PT 3 x per week to get hench (long road ahead lol) 3. Padel lessons so I don't get my ass handed as much None of these make me more money. They all cost me money. Yes, I invest in designers and consultants and coaches. I'm not against financial ROI. But these 3 above are my favourite investments of the year by a mile. Cus at some point you have to ask yourself an uncomfortable question: What EXACTLY are you making all this money for? To make MORE money? I don't know. That seems quite...boring to me? Invest in becoming a more interesting, more capable, more alive version of yourself. The money is just the means, not the point. What do you think?

i got Claude to analyze the last 15 months of my own LinkedIn posts so you don't have to. here's the data-backed guide to posting (+ growing) on LinkedIn: 1. carousels are the most underused format in my dataset by a mile. they averaged 44,896 impressions. image posts averaged 21,528. that's a 2.1x gap — and I've only posted 54 carousels out of 718 posts. I've been leaving reach on the table for years. if you're only posting text and images, you're playing the game on hard mode. carousels outperform everything. post more carousels. 2. opening with a revenue number gets 45% more impressions than not. posts where I put a dollar figure in line 1 averaged 31,533 impressions. posts without averaged 21,766. my top 5 all-time posts? every single one opens with a $ figure. "this month my business did $27k" will always beat "this month was a big one." the number isn't bragging. it's a hook. use it. 3. Monday posts reach 71% more people than Saturday posts. Monday averaged 31,124 impressions. Saturday averaged 18,231. across 95 Monday posts and 104 Saturday posts. that's not a fluke. that's a pattern. your content isn't the only variable. timing is. if you're posting your best stuff on a Friday afternoon, you're losing out. save the best posts for Monday afternoon. 4. the 12–1pm window averages 40% above my daily mean. nothing else gets close. posts published at 12–13:00 averaged 31,422 impressions. my overall average is 22,500. that's the only hour window with more than 10 posts averaging above 30k. consistency of timing matters. my audience knows when to expect me. show up at the same time every day and your average impression count will quietly rise without you changing a word. 5. a specific number in the hook consistently outperforms no number. posts with a number in line 1 averaged 24,392 impressions. posts without averaged 20,891. across 330 posts with a number and 388 without. not massive. but consistent. "7 things i learned" beats "things i learned." "i posted 10 weeks in a row" beats "i posted for a while." specificity = truth. vagueness = guesswork. what are your thoughts on this? mattbarker.xyz

Last Tuesday on a Zoom​, an agency founder told me he lost his biggest client. Nightmare. But weirdly, he wasn't panicked: He was fired up. "It gives me more headspace to focus on what actually matters now." It stuck with me because I've been there. Back in 2022 after six months running my ghostwriting business, I had five clients paying $800/month. I didn't have much more capacity, so I put my prices up to $2,500/month. Couple weeks later: closed a client at $2,500/month. So I put my prices up again to $3,000/month. Couple weeks later: closed a client at $3,000/month. I was now earning more from two clients, than I was my previous five combined. My market value had gone up. It no longer made financial sense for me to serve customers at $800/month. So I sent an email out to my existing clients informing them of a price increase from $800/month to $3,000/month. And if they didn't accept, then we would stop working together. 4 out of 5 said no but they understood my decision. 1 said it's ridiculous and blocked me. It felt terrifying. But it was the best thing I ever did. I gained more time to: - Build my first digital product - Start an email list - Make better more impactful content - Network and build relationships And now 4 years later, it's paid off. Because I: - Get to be picky with who I work with - Work a lot less for a lot more money - Attract advisory roles for companies (like MagicPost​) - Created a whole lot of leverage in my life Don't waste your time on people that don't value you. Do the right thing for YOU.

Claude means anyone can build a $1M business in 30 days. Here's 34 million-dollar business ideas for FREE: (you're welcome) 1. AI agent for business 2. AI agent but for a different business 3. AI agent but this time the business is slightly different 4. AI agent for the same business as idea 1 but I've changed one word 5. AI agent that does what idea 3 does but faster 6. AI agent for a business I saw on Twitter last week 7. AI agent for a business that doesn't exist yet but sounds good in a post 8. AI agent for a business that doesn't exist yet but sounds even better in a post 9. AI agent for your AI agent 10. AI agent for the AI agent that manages your AI agent 11. AI agent for a business I thought of in the shower 12. AI agent for a business I thought of in a different shower 13. AI agent that does what ChatGPT does but I've called it something else 14. AI agent for your morning routine 15. AI agent for your evening routine 16. AI agent for the bit in between your morning and evening routine 17. AI agent that emails people 18. AI agent that emails different people 19. AI agent that emails the same people but with a slightly different subject line 20. AI agent that reads your emails so you don't have to 21. AI agent that writes your emails so you don't have to 22. AI agent that replies to the emails your AI agent wrote to the other AI agent 23. AI agent for your calendar 24. AI agent for your other calendar 25. AI agent that puts things in your calendar that you'll ignore 26. AI agent for LinkedIn 27. AI agent that writes LinkedIn posts about AI agents 28. AI agent that comments on LinkedIn posts about AI agents 29. AI agent that goes viral on LinkedIn by giving away million-dollar business ideas 30. AI agent for your AI agent's LinkedIn 31. AI agent that does something with data 32. AI agent that does something else with data 33. AI agent that does the same thing with data but charges more 34. AI agent for a problem I made up to justify the solution Do any of these and you'll make $1M in 30 days. The only reason I'm not building one myself is because I'm already building an AI agent that gives away million-dollar business ideas for free. (again, you're welcome) It's going to be huge.