I just published a new essay: LLMs vs. Marketplaces
Many are predicting that LLMs will get between the customer and major marketplaces like Amazon, Airbnb, and DoorDash, destroying their economics in the process.
It's true that LLMs put new pressure on marketplaces, and that some of them will struggle. But many will be just fine.
In the essay I outline which marketplaces are likely to win the battle, and which are likely to lose.
I also lay out a playbook for marketplaces to thrive in the LLM era:
1. Do the hard things that LLMs won’t. You must be a managed marketplace.
2. Build AI search natively into your product. Your customers will expect it.
3. If you have high market share, play hardball with the LLMs. You have more leverage than most people think.
4. Now is not the time to get greedy on monetization. Your margin is ChatGPT's opportunity.
Thank you to the incredible Casey Winters for his help on this.
You can read the whole essay here: https://lnkd.in/gPpnd2ry