Danielle's Recent LinkedIn Posts

200k followers. 2 leads a month. but sure bestie, keep chasing that viral post 🤡 i feel like it's all I see atm and it's getting under my skin?? founders bragging about reach while literally struggling to pay themselves posting 'we hit 100k!!' while their DMs + Shopify said ✨ tumbleweeds ✨ and for what?? a screenshot for LinkedIn?? meanwhile the 'small' creators with 2k followers have their shi together bc they actually reply to people bc they built trust instead of an ego (bc they actually run their business rather than being married to LinkedIn) no one cares about your follower count except you 🧍 your audience doesn't care brands don't care anymore (why do u think they're all doing influencer seeding now?) ur bank account defo doesn't care reach ≠ rev never has, never will 🥲 fix urself bestie!!

Photo 1: I did everything LinkedIn told me to Photo 2: I did the opposite In 2023 I was living my 'best life' according to social media: - 7 fig business (yes, really) - going gym 5 times a week - working about 10-12 hours a day all whilst travelling the world I thought I was happy. I was in this 'dream life' so many people wanted, right? WRONGGGG! I was overweight. Unhappy. Jumping between toxic relationships. A shell of myself - I literally didn't even realise it It took me many (many) breakdowns to realise what actually mattered to me Freedom. Community. Love. Wellness. and without even intending to or focusing on it I: lost 18kg found God (hey bestie!) got literally 10x more take home income met my husband I got everything I wanted, could ever dream of, and more 🥹 I was waking up at 10am, working 4 hours a day, reduced gym to 1-2 times per week - everything that apparently makes you 'lazy' This is legit not some LinkedIn hook, those of you who know me in real life know this was my reality 😭 for a bunch of 'smart' and 'top 1% performers' on this app, we sure are dumb af please please PLEASE start writing your own playbook as a collective we need to stop following blueprints, whether it be from a 'guru', a celebrity, or God forbid a ChatGPT output 🥲 I WANT 2026 TO BE THE YEAR YOU START REWRITING YOUR OWN STORY!!! LET IT EXCITE YOU! YES I'M SHOUTING!!!!!!!! the amount of competition, burnout and comparison I see on this app every. single. day. genuinely saddens me I'll leave you with Mark 8:36 from the Bible - and religious or not I want you to sit with it for a few days: For what does it profit a man to gain the whole world, yet forfeit his soul?

surprise I made a person?? 41 weeks of LinkedIn content and not ONE of you noticed my best marketing campaign yet tbh

10 months in development zero investor funding 100% organic growth (his ROI is mass chaos and no sleep but I'm still obsessed with him??)

things I do as a gen z CMO that would send corporate marketing into a coma 🕺🏼🦖 1️⃣ I don't work with new brands running ads No bc do u rly think that a) your business will make money or b) that I'm gonna waste my time building out a funnel if ur running paid ads IMMEDIATELY after launch? No babes, you're already set up for failure if we don't have time to build an organic base x 2️⃣ I call out bs u hired me to do a job, so I'm gonna do it?? If you've got something blocking your funnel, it's literally my job to let you know. We're not focusing on increasing traffic from socials if ur funnel is leaking (never been fired for being a sassy b when needed - not fired yet anyway haha) 3️⃣ i honestly don’t care if u don't want to film content why is it now commonly accepted that the ONLY way to build a successful business is if the founder is making weekly videos?? some founders don't want to be in the spotlight. that's perfectly fine. I'm not gonna force u in front of camera bc LinkedIn told me to (+ unlike most 'gurus' on LinkedIn, I actually know how to build a brand without hacks and trends 🤡) ____ Corporate is out here coming up with 6 month strategies and weeks of 'customer research' just to post on Insta and 100 views (if you're lucky) Spice up your marketing, stay in with the times and always make sure you're running a consistent testing data pool yours sincerely, a girl that’s officially been a fCMO for 3 years, including 2 billion dollar and 10+ million dollar businesses xxxx

It’s hard because you’re inexperienced, not incapable Keep going bestie 🕺🏼 (and whilst you’re at it, stop letting social media scare you into comparison - it’ll steal all good fruits from you)

being seen ≠ being found (+ that's why ur struggling to build wealth from socials) being seen = luck. timing. algorithms. noise. bs. being found = INTENT (!!) when someone finds you while they're searching, saving ideas, planning something - they're not bored scrolling they're READY to buy (fancy marketing term: high purchasing intent) this is why I bang on about Pinterest so much lol I have pins from 2+ years ago still driving traffic to client sites content there isn't fighting for attention it's just... waiting 🧍 where people go when they're planning purchases, projects, life changes they're saving ideas. organising decisions. looking to buy! your content becomes part of their decision process not just another post in the void like on literally every other platform stored effort → leverage leverage → freeeeeedom people that build wealth from socials aren't posting about their formulas to get you in their sh*tty course funnel they stop thinking like creators start thinking like builders creators: 'what should I post today?' builders: 'what will still work for me next year?' bc if you're recreating attention every single day you don't actually have leverage bestie you just made yourself a slightly bigger cage 🤡 social media CAN build you wealth but only if you stop treating it like performance and start treating it like infrastructure * hey siri, play Bob the Builder theme tune * idk just been thinking about this a lot lately

things I do as a gen z ceo that would send other business owners into a coma 🕺🏼🦖 1️⃣ I only take meetings tues-thurs No bc do u rly think that a) I want to have a meeting so close to my weekend or b) that I’m gonna be in the brain space for talking big plans? No babes, Mondays and Fridays are for blasting music n admin!! 2️⃣ ‘unprofessional’ only with my clients they hired me, so they get FULL me! think ‘omg yes this is tea’ and ‘yes boss 🫡’ over ‘kind regards’ I have never been and never want to be a corporate bore 3️⃣ i honestly don’t care if my team works their full hours work 3 hours a day or 7 hours, if the work is done to a great quality geeeenuinely why would i care?? You do you boo and if you wanna hyperfocus all morning then take the afternoon off, pop off queen love dat for u! business owners are taking life too seriously, losing their personal touch, overworking team members and wondering why their brand isn’t making good progress? 🤡 Live a little, give your team FREEDOM and TIME to be creative, and honestly just take a chill pill x yours sincerely, a girl that’s officially been a CEO for 6 years and learnt a lot of this the hard way xxxx (post inspired by Steph Barney 🩷)

stop trying to fix yourself making yourself more palatable for others in this stream of AI, ‘hustle’ and personal brands I feel like people are all morphine into one mind?? one way of living one way of working it’s kinda giving me the ick we’re all here because we wanted to escape the ‘system’ the rat race, the 9-5, the invisible cage - whatever the f you wanna call it but 99% of the platform has kinda just made their own? So idk who needs to hear this but I just wanna call people to step into their own light all the messiness of it, the fun, the HUMAN! because once you’ve stepped into your own light, shame can’t stay don’t be like other people and step straight from one system into another go find ur own x (idk where philosophical Dani came from but apparently ur all blessed with her today)

in the process of curating my LI feed (bc I'm as tired as u are of only seeing 3 brain cells on here) pls drop your fav recs for creators 🫶 people with cool energy, people who don't use AI to fully automate their socials, people with a lil something HUMAN!! can't wait to follow you all!

am I the only one that’s never seen this before?? 🥹🥹🩷 Waitrose gives its employees a roll of ‘it’s on us’ stickers main concept = to gift items to customers they feel may need a pick me up people who are unwell, going through tough times or someone whose day doesn’t look so fabby I googled to see if it’s real (it is!!) and saw other cases like: - fish counter staff gifting fish bc the customer was hesitant to try something new - one of Maidenhead staff gave a customer a pot of yellow roses upon learning they were supporting family arriving from Ukraine - a gift for a young daughter who helped their mother with her wheelchair My heart is SCREAMING rn!! I’m sorry to interrupt ur feed of formulas and growth hacks but this is honestly what business is about for me 🥲 making someone’s day, giving back, using your time and resources for GOOD sure ROI is nice a viral post makes u feel good money in the bank makes us feel accomplished but THIS for me is true fulfilment and so so inspiring from Waitrose & Partners so in honour of Waitrose, I want to spend today + this weekend giving on LinkedIn comment with what would make your day, and I’ll help as many people as possible 🩷 (maybe u need money to buy that book you’ve been debating, or could really do with some free marketing advice - whatever it is, business or not, I want to help as many people)