Gini Dietrich's Recent LinkedIn Posts

There’s a photo out of Minnesota that should make every leader’s stomach drop: Gregory Bovino and his crew of masked agents walking through a Target store. I’m sure you’ve seen it—nearly every news outlet reporting on Minneapolis has used it. But more than making your stomach drop, it begs the question: what are t…

There’s a reason the “PR is dead” debate keeps coming back. It’s not because PR stopped working. It’s because leadership often confuses PR with publicity—and we’ve inadvertently reinforced this misunderstanding with metrics like outputs, impressions, and clip reports. Modern PR is credibility: proof, trust, and…

Happy New Year! Please take a moment to locate your coffee, your calendar, and your sense of perspective. ☕️ If you’re leading marketing or communications in 2026, you already know this: ➡️ AI didn’t take the holidays off. ➡️ Budgets didn’t stretch. ➡️ Teams didn’t magically grow. What did happen is that executi…

There’s a photo out of Minnesota that should make every leader’s stomach drop: Gregory Bovino and his crew of masked agents walking through a Target store. I’m sure you’ve seen it—nearly every news outlet reporting on Minneapolis has used it. But more than making your stomach drop, it begs the question: what are t…

A couple of weeks ago, Katelyn Bourgoin 🧠wrote a fantastic post about all of these people on LinkedIn who think they're getting away with something when they use AI to write their comments. You've seen them: ➡️ “Gini, we definitely should [regurgitation of what I wrote]" ➡️ “[summary of post] with zero commentary…

There’s a reason the “PR is dead” debate keeps coming back. It’s not because PR stopped working. It’s because leadership often confuses PR with publicity—and we’ve inadvertently reinforced this misunderstanding with metrics like outputs, impressions, and clip reports. Modern PR is credibility: proof, trust, and…