Ian Brodie's Recent LinkedIn Posts

A hidden benefit of writing your newsletter based on recent experiences is that it makes the email feel more "in the moment" - like you're chatting to someone about your day. it has much more of a friends-talking-to-friends vibe. If your email is all about when you grew your startup 10x in the first year it feels…

This simple 5-step structure will boost the impact of your valuable content emails. ...and get more people to take your call to action Have you ever sat staring at your screen trying to get your brilliant ideas out into an email - but struggled to get it to flow or make sense? It's a problem for all of us. But on…

How marketing people think you establish you're different: your value proposition, USP, elevator pitch, the words on your website. How clients and prospects know you're different: your products and the way you interact with them day in, day out. #marketing

Email Readability sounds like a really boring topic...Zzzzzz... 𝗜𝗻 𝗳𝗮𝗰𝘁, 𝗶𝘁'𝘀 𝘃𝗶𝘁𝗮𝗹. ---> If your emails are difficult to read, people will give up or not even start. All of your insights, your credibility and relationship-building words of wisdom...all wasted. Just for want of a few minutes making…

How marketing people think you establish you're different: your value proposition, USP, elevator pitch, the words on your website. How clients and prospects know you're different: your products and the way you interact with them day in, day out. #marketing

This model has stood me in great stead for years. I don't always consciously apply it, but when I do - it works. Keep your emails SIMPLE -> write to one person with one main point and one call to action. And keep the formatting simple and easy to read. You’re fighting against a limited attention span, so keep eve…