Josh Braun's Recent LinkedIn Posts

Coffee shops have become free office space. Laptops open. AirPods in. Zoom calls happening. One guy has a second monitor. WeWork charges hundreds a month for a desk. Coffee shops charge $6.75. You get a desk. Wi-Fi. Air conditioning. Bathroom access. Background music. One cappuccino. Six hours. Three Zooms. Two…

The root of all anxiety in sales comes down to one thing. Trying to control what’s out of your control. Here are some things that are out of your control: Your territory. Your quota. If people buy. When people buy. Other people’s opinions. How prospects treat you on cold calls. If people respond to your cold email…

Apparently the most controversial way to start a cold call is: "Hey Rick, it's Josh Braun, how's it going?" Every time I post that line, someone crawls out of the woodwork. Foaming at the mouth. Like I insulted their grandmother. "NEVER ask how someone's doing!" "It's fake!" "You'll get hung up on!" Relax, C…

Coffee shops have become free office space. Laptops open. AirPods in. Zoom calls happening. One guy has a second monitor. WeWork charges hundreds a month for a desk. Coffee shops charge $6.75. You get a desk. Wi-Fi. Air conditioning. Bathroom access. Background music. One cappuccino. Six hours. Three Zooms. Two…

Apparently the most controversial way to start a cold call is: "Hey Rick, it's Josh Braun, how's it going?" Every time I post that line, someone crawls out of the woodwork. Foaming at the mouth. Like I insulted their grandmother. "NEVER ask how someone's doing!" "It's fake!" "You'll get hung up on!" Relax, C…

I’m not a fan of personas or ideal customer profiles. You know the ones: VP of Sales. 20+ reps. B2B SaaS. $50M+ revenue. Struggling with cold calling. It misses something important. People who fit your ICP live with problems all the time. Bad cold calling results. Low reply rates. Too few meetings. And they do…n…