Kat Cole's Recent LinkedIn Posts

This is incredible innovation in quality and testing from the team AG1. Many people have gut health issues, and supporting supplements like fiber and pro and prebiotics powerful tools to enrich the gut microbiome. But that only works if the ingredients are actually there in your products. All of us as customers deserve the best, and as technology advances, there are new ways to ensure and prove quality of nutritional supplements. Are the products you take meet their label claims, are the nutritional contents and claims third party lab tested and certified? They are for all products from AG1. Read below for the latest in using PCR testing for live culture probiotics. Way to go Trevor Kirby, Ph.D. Ralph Esposito and the entire team!!

We love telling the stories of the farmers who grow our incredible, high quality ingredients, the labs that test and third party certify our products for safety, quality, and efficacy, and the practitioners and experts who drive our innovation. Up Next: Our AG1 FARM TO LABEL series: Episode 3. Watch this video, imagine this incredible craftsmanship and agricultural excellence in every scoop of AG1, and enjoy the story of those who work the land, so we can put the best in our bodies!

Real research matters!! It's why we invest beyond what's "industry norm" into highest quality sourcing and ingredient research and add multiple double blind placebo controlled human trials on AG1's full formula. So what you actually consume, not just the throaty of the ingredients, has substantiated claims and benefits.

Love seeing my husband Daley Ervin and his incredible work in Venture Capital highlighted!!

Big News! Fifteen Years After Hitting the Market With Its Signature Greens, AG1 Is Launching a Sleep Supplement. “We’re still about foundational health. AG1 is nutrients and gut health. AGZ is rest and restoration,” (Kat) Cole said. “For years, we have heard our customer conversations that foundational nutrition is just the beginning and to have an even greater impact, we’re expanding into new areas of foundational health.” Thank you Emily Burns and WWD for being the first to share our news. Read the full article and interview with Kat Cole here: https://lnkd.in/getBjB7s Join the waitlist at drinkag1.com/agz.

Love that our second ever hero product, AGZ, is winnning awards! There are not paid ads or affiliates, these are publications that do real research to compare hot products on the market. AGZ is a powerful formula with research backed amounts of clinically effective ingredients -- melatonin free. I've been drinking it for over a year, and it helps me wind down, sleep better, and wake up refreshed. All without knocking me out or making me feel groggy. So proof of all our teams who brought this to life! If you need to destress in a more nautical, habit forming way, and want a research backed way to support calm and restorative sleep (beyond lifestyle basics of course, AGZ is your girl!!

AGZ is here! AG1 for the waking hours, AGZ for the rest! Incredible source of Magnesium, high quality calming herbs, amino acids, and other scientifically backed and well researched ingredients to support winding down and getting a restorative sleep, while waking up refreshed instead of the feeling many other sleep products leave you with in the morning! Thousands of people have been drinking it for over 6 months and the feedback is incredible. Check it out at drinkaz.com or drinkag1.com/agz

At AG1 we have committed millions to research and innovation around nutrition. It's critical to deepen understanding and evidence of the problem we solve (covering nutritional needs) and provide clinical studies to prove how we solve them. That's what you deserve from a premium nutrition company. See this post for our latest research on nutrition and nutrient gaps! It's often assumed that active adults, because they eat “clean” or consistently hit their macronutrient goals, are also meeting their micronutrient needs. But this recently accepted manuscript by the AG1 Research Team (co-authors: Dr. Philip Sapp & Dr. Jeremy Townsend) in collaboration with Dr. Grant Tinsley at Texas Tech University, challenges that belief with data. Across 681 detailed dietary records from healthy, exercising adults, Tinsley and colleagues found that a large proportion of these active adults fell short on critical nutrients like vitamin D, calcium, magnesium, folate, and vitamin E, especially among women. These are nutrients essential not just for energy metabolism and immune resilience, but also for maintaining long-term health and performance. We believe whole food should be your first and main source of nutrition, but studies like this show that even healthy eaters across the gender and age spectrum have nutrient gaps (certainly suggests less healthy eaters have even more). If you then go deep implications of deficiencies in these nutrients, you'll find a whole host of health problems, so closing these gaps is a critical part of foundational nutrition. This is where AG1 plays a powerful role: help fill these common gaps, backed by multiple randomized clinical trials, and informed by real-world intake data. We’re proud to support research like this, which not only reinforces why foundational nutrition matters, but also highlights how AG1 supports those living active, demanding lives. So proud of this team and our work to advance nutrition and empower health ownership!

Turn up the volume for our love letter to our community - Morning People Everywhere - who know that how we begin each day shapes everything that follows. Good Morning, Moon launches as the clock sets back and we wake to the moon still visible in the sky, showing what unites AG1 drinkers and the millions of mornings we have been a part of over the years: starting our days with intention and healthy choices (no matter when that start is), so we can show up for the people and pursuits we love. So proud of this work by the AG1 team fueled by the leadership of Paulie Dery, directed by Britton Caillouette , and brought to life by the incredible voice and energy of Rick Rubin. I'm inspired by our community and ambassadors who are all featured in these videos. Good Morning, People Everywhere!

Today, on AG1's 15th anniversary, I am proud to celebrate our next era of growth, science, and impact. AG1 began with a simple mission: to help people take ownership of their health through foundational nutrition. Since then, millions of people around the world have trusted us as part of their daily routine. Their trust and support have helped us grow as we have refined our products, expanded our science, continued to iterate, and built a global movement that supports high performers of all kinds, from elite athletes to busy parents and working professionals. That trust and community is the reason we’re here today, and why we’re constantly improving for our customers. Over the past year, our incredible team, partners, and community have transformed AG1 from a single product, single channel business into a multi-product, multi-channel company - serving more people in more ways than ever before. Here are a few highlights from the past year: - Launched AG1 Next Gen, the latest step in years of iterations, bringing an upgraded formula backed by four human clinical trials to our customers - Maintained NSF for Sport certification for safety and quality on AG1 and AGZ and further expanded our testing program with Eurofins and Alkemist Labs  - Committed $20 million more toward scientific research over the next three years - Partnered with UC Davis and the Innovation Institute for Food and Health to advance nutrition science - Released three new AG1 flavors, Tropical, Citrus, and Berry, which have exceeded our expectations (Berry and Citrus sold out faster than we imagined!) - Entered mass retail for the first time, bringing AG1 travel packs to all 600+ Costco stores across the US - Introduced our first new product, AGZ - a melatonin free, magnesium based nightly drink for restorative sleep in three flavors - to a waitlist of almost 30,000 people and a “Best Sleep Supplement” award from SHAPE magazine - Expanded to even more international markets, strengthened 3rd party testing certifications in Europe with Cologne Liste and Informed Sport, and continued to lead in global quality standards - Debuted our first global marketing campaign, Good Morning, Moon, https://lnkd.in/edhBjhG6 highlighting real AG1 community members, which was named one of AdAge’s 25 Best Campaigns of the year - Hosted nearly 300 local run clubs, studio classes, training sessions, and in person events with our AG1 customers and community worldwide This anniversary is more than an annual milestone, it’s a marker of our evolution and the foundation for the future we’re building. I’m grateful for the team powering this work, the partners who help us raise the bar, and the customers who trust us as part of their daily routines. Here’s to the next 15 years of helping people take ownership of their health!

How to Lead with a Heavy Heart. M The world, media, and our feeds can feel full of heaviness right now. The horrors of recent events...Charlie Kirk, children in churches and schools, political divisiveness, and more. It is horrendous, inhumane, heartbreaking on every level. Remember -- most people are good, and most people want different and better. Ground in your values, and do your best, day by day. Reposting How to Lead with a Heavy Heart, in case it's helpful. It's not about leading a company per se, it's more about how you can navigate the depths of what's on display, be human, and still show up however you need to for your responsibilities.

So proud of this partnership AG1 x Ironman. 💚💪

Science is behind all we do at AG1 💚

Our new calming sleep support product is here! So many of us need this! After much anticipation and thousands of waitlist sign-ups, AGZ, a nightly calming, rest and restore drink to naturally support sleep, recovery, and waking refreshed, has officially arrived - just in time to help you get back into a new rhythm this fall. AGZ is our first new product innovation beyond AG1 and yet another signal of the ways we’re committed to supporting our customers’ health journeys – morning and night, day in and day out. Sleep is a critical pillar of health, and while there are several things we can do to support our sleep, like getting properly timed sunlight, managing light exposure in the day and night, managing our heart rate and more, there are minerals and herbs that have clinical proof to support a calm, restorative state that is helpful to have a restorative sleep! As a mom, a partner, and a CEO, I know what it means to feel “on” all day. Unfortunately, we don’t function on a light-switch. Our stimulating days don't just turn off so easily and our sleep is affected. We need to ease our mind and body into sleep with the same care and intention we use to start our day. What I love most about AGZ is that it’s designed to naturally support three phases of rest: the evening wind down and falling asleep, quality of sleep, and a refreshed wake up (not the slower feeling some products leave you with in the morning). It's an incredible source of magnesium, other minerals and amino acids, and calming herbs - plus it's a tasty little drink (only 4 oz of water is needed!) As with everything we do at AG1, our focus remains on the highest-quality, clinically-studied ingredients at amounts supported by research, and third-party testing and certification. AGZ is NSF Certified for Sport® and made with clinically-studied key ingredients like Magtein® magnesium L-threonate, saffron, ashwagandha, L-theanine and valerian to support stress-reduction, relaxation, better sleep and a refreshed feeling when you wake up.  This is what I’ve been missing in my life. AG1 for the active hours and, now, AGZ for the rest. It’s a new day for AG1 and I continue to be so proud and energized by what we’re building. We’re expanding how we support and reach our customers, empowering them with the highest quality foundational tools to uplevel and stay consistent in their daily health habits. Can’t wait to hear what you think of AGZ - available now in the U.S. on drinkAGZ.com (or drinkAG1.com and select "rest). It comes in three delicious flavors: Mixed Berry, Chocolate and Chocolate Mint, with no added sugar or artificial sweeteners. Cheers to the REST of your life.

Big AG1 announcement on the continuation of our quality and science leadership. Welcome to our expanded Science and Innovation Advisors from top academic institutions across disciplines deeply important to our customers, our brand and business, and global health. How do you know a supplement or nutrition company is the highest quality? How do you know you can trust it in a world of AI, influencers, and new nutrition products coming out every day? Increasingly the answer is in high quality 3rd party validation and independent partnerships. Today we announce the expansion of our independent research and clinical advisory council, AG1's Science and Innovation Advisors along side several other long standing commitments to transparency and quality. Any trusted company in this space should have many things, but 3 are increasingly important for transparency and trust: 1 - Active, practicing, independent research and innovation advisors and partnerships - not just employees, not just influencers, but people who's main or sole job is science and research. These incredible researchers are the lastest in our partner expansion following our launch with University of California, Davis Innovation Institute for Food & Health, UC Davis. 2 - Independent / 3rd party high quality labs to test and certify the product, it's label and ingredients, and its claims. AG1 is one of less than 10% of supplements in the world who have maintained the NSF for Sport Certification (and on every single batch for 7 years), we also partner with Alchemist Labs and Eurofins for gold standard testing and certification. 3 - A top notch internal team of PHDs researchers and practitioners - our RNI (Research, Nutrition, and Innovation) team are truly the best - from Functional Oncologists, to Exercise Physiology experts, to PHDs and experts on gut health, hormones, and nutrition - our team is stacked with full time expertise. 4 - Continually increasing bodies of gold-standard research: peer reviewed research on ingredients with quantity and quality verified, SHIME studies, RCTs and human trials on the actual full formula, not just the theory of ingredients, and published research on the modern view of the problems a product solves that cover diverse populations. AG1 does all of these and more. You can see detail on all of this publicly, on our website. No hype, no snakeoil, no ragebait, no spin. Facts, science, and people deeply committed to advancing health outcomes. Don't be fooled by ragebait, influencers promoting untested products, or confusing marketing and media. Look for science, 3rd party validation, and a real commitment to research-backed outcomes. More of this to come from this incredible team!

AG1 is Partnering with University of California, Davis Innovation Institute for Food & Health, UC Davis! UC Davis (with IIFH) is world-renowned for its highly collaborative approach to driving breakthroughs in nutrition science. As we continue to develop new products to help more people optimize their nutrition and metabolic health and achieve their physical and mental performance potential, UC Davis is a valuable strategic innovation partner to AG1 and a complement to our incredible team of scientists led by our Chief Science and Nutrition Officer Dr. Ralph Esposito. We’re exploring even more ways to bring our customer and the industry the absolute best in cutting-edge research, innovating products to serve a variety of precise need states, and delivering on our mission of empowering health. We’re honored to be on this journey with UC Davis and many other brilliant academics across the country joining us in our commitment to raising the bar for ourselves, the industry, and most importantly, what our customers can and should expect from a supplement company today. Much more to come from us soon on our strategic partnership with UC Davis. Learn more here: https://lnkd.in/eevjDP5C

What Rai Halim Justine Cotter Jim Therkalsen Paulie Dery Sam Levy and so many at team AG1 have captured and created is a deep emotional connection so many of us have to our early mornings. We know that how we start our day drives how we show up for the people and pursuits we love. Good Morning People Everywhere.

What a time for AG1! Years of hard work and relentless dedication to elevating research, product innovation, and experience for customers continues to come to life with big news announcements this month. I got to talk about it all on CNBC Squawk Box this morning, linked below. We’ve grown an incredible direct-to-consumer business over the past 15 years, and I’m honored to share that we're taking our first step into brick and mortar and onto shelves with Costco, a retailer I’ve long admired for its remarkable commitment to quality and dedication to members and their experience. Like AG1, Costco values high quality and standards, and it is a big deal to earn a spot in their warehouses among other premium products. Costco also allows us to invest in sampling and member trial, tasting, and education experiences – all of which are so powerful for new customers. We have also upgraded our formula to AG1 Next Gen, exclusively available to our subscribers, who now get more in every scoop and pouch, upgraded probiotics and an upgraded, methylated B-complex. AG1 Next Gen also leads the industry in clinical proof with 4 gold standard human clinical trials. Product innovation, research, and now retail expansion is hugely important as we grow as a brand, and is a strategic complement to our AG1 subscriber experience – which continues to remain core. See you on drinkag1.com or in Costco!

After 15 years of one original flavor of AG1, AG1 Next Gen is no longer one-flavor-fits-all. Introducing new AG1 Next Gen flavors: Tropical, Citrus and Berry.  🌴🍋 🍓 After much research, development, and listening to customers’ feedback about what could make their AG1 experience even better for those who want more flavor and variety in their daily multivitamin and gut health support routine, we’re launching 3 NEW flavors — Tropical, Citrus, and Berry. For those of you who’ve been craving a little flavor boost to kickstart or refresh your AG1 routine or who were a bit nervous to try AG1’s original flavor and something green, this is your time to try! It's still the original green colored by our incredible phytonutrients and superfoods, but now with more flavor variety. I’m so proud of the team for always seeking new ways to deliver an even better experience for our Members – now, through taste. I hope you’ll try them all; here’s what you can expect: 🌴 Tropical: tastes sweet, vibrant and bright like papaya + passion fruit - for people who like ‘louder’ flavor 🍋 Citrus: sweet + tangy and tastes like lemon-orange 🍓 Berry: subtly sweet and tastes like strawberries + blueberries + raspberries -  the current fan favorite 🍍 Original: hints of pineapple + vanilla - the least sweet, and more the “purists’ preference” I can’t wait to hear what you think! Cheers to three more reasons to be a Morning Person.

Mikaela Shiffrin knows how to focus on the journey, the race, and not just the destination or finish. So proud AG1 supports her, athletes around the world, and yet also moms like me, professionals like you, and every day folks looking to support their foundational nutrition. Congratulations, Mikaela - you are an inspiration to us all!!

What do clinically backed probiotics, a drinkable multivitamin, and a whole food supplement blend taste like? ....berries! Backed my multiple human clinical trials proving AG1 covers nutrient gaps and suppprts gut health ....all 3rd party certified free from hundreds of contaminants including pesticides & herbicides. This is the good stuff!

How to Lead with a Heavy Heart. What a horrific nightmare still unfolding with the floods in Texas / and so many families and community members navigating this nightmare. Many watch from afar, praying, donating, hoping for miracles and thinking of those experiences such unimaginable loss. As you move through the world with heaviness, whether this tragic news or something else weighing on you heavily - do your best, help where you can, and take care of yourself and your loved ones. And if you have responsibilities that can't turn off, even with deep sadness, I hope these tips in the article below help you with moving through grief while showing up in ways you may need to.

We continue to lead the way with research AG1. This week our partners at the University of California, Davis hosted AG1’s product development team for a deep dive on the latest research in nutrition science and metabolic health. As part of AG1’s commitment to science-driven innovation, we’ve been working with the world-renowned researchers at the Innovation Institute for Food & Health, UC Davis to explore areas like precision health and personalized nutrition. This week’s convening covered a lot of ground, including methodology and insights from new UC Davis studies on: - Analytics for next-generation precision nutrition - Sensory science (think: sight, smell, taste, texture, etc.) - Gut physiology, cognitive well-being, and the microbiome–gut–brain axis - How nutrition and physical activity impact muscle function - Leveraging AI in formulation science These conversations are energizing because they unlock even more opportunities to learn, improve, and develop new products to help more people take ownership of their health. Thanks to our partnerships with UC Davis and other top institutions and universities, AG1 is proudly engaged with many leading industry experts who are all committed to raising the bar and advancing the science of nutrition and wellness. These experts help inform our formulations, our approach to human clinical trials for more proof of efficacy, and our overall ability to lead the future of comprehensive, foundational nutrition. It's a reminder that we cannot accomplish our missions on our own, and partnerships like these with best in class leaders in their field help us be better for our customers every day! I'm grateful every day for the network of professionals we get to work with. We'll have more updates on our scientific council, breakthroughs in nutrition science, and our latest studies in the new year!

Top academic scientific partnerships are critical enablers for supplement companies to continue to push forward research and scientific rigor amongst an increasingly confusing and crowded category. We work with many top tier academic institutions, and I'm so proud to be partnered with some of the best nutrition, food, and health researchers in the industry from Innovation Institute for Food & Health, UC Davis.