Kevin Indig's Recent LinkedIn Posts

Growth Memo crossed 25,000 subscribers. This one feels different from 20k because I know what it took. The AI overview usability study. The 1.2 million search result analysis. The AI Mode study. The backlink research. None of that is cheap or fast. 600+ of you fund that research directly. That's what makes it pos…

I just hit my annual goal for premium subscribers! What caused that crazy jump in sign-ups over the last few days is the new Premium Library. Initial feedback is really strong: - "Highest ROI purchase of my career" - "I've been digging through all this for a bit now, great stuff Kevin! I like how lightweight it a…

If you think writing the "best answer" for a single keyword will get you cited by ChatGPT, the data says otherwise. After analyzing 1.2 million ChatGPT responses, the reality of how AI picks its sources is much more consolidated than traditional search. Here is what the data actually shows: 1. Across verticals, th…

I want to understand if my charts look like AI Slop. Please be brutally honest! 1. Yes, but I don't mind 2. Yes, and I mind 3. No

The comments on my LinkedIn posts are mostly slop now. Regurgitated versions of what I just wrote, 0 value added. Viruses work the same way. No metabolism of their own, so they need a host to reproduce. But now, LinkedIn is building antibodies. In the last 10 weeks it deployed detection that caps flagged posts at y…

If Ramp had followed attribution alone, it would have cut brand marketing George Bonaci, Ramp’s VP of Growth, told me that looking only at its attribution model would have pushed the team to drop brand marketing, events, direct mail, and stunts. Ramp still uses multi-touch attribution but questions it much more tha…