Kevin Indig's Recent LinkedIn Posts

Growth Memo crossed 25,000 subscribers. This one feels different from 20k because I know what it took. The AI overview usability study. The 1.2 million search result analysis. The AI Mode study. The backlink research. None of that is cheap or fast. 600+ of you fund that research directly. That's what makes it pos…

If you think writing the "best answer" for a single keyword will get you cited by ChatGPT, the data says otherwise. After analyzing 1.2 million ChatGPT responses, the reality of how AI picks its sources is much more consolidated than traditional search. Here is what the data actually shows: 1. Across verticals, th…

Location within a document is only one variable in LLM retrieval. My analysis of 11,022 citations identified specific linguistic characteristics that distinguish cited text from skipped text. The data highlights three primary factors that increase citation likelihood. 1) Entity Density Standard English text typical…

Growth Memo crossed 25,000 subscribers. This one feels different from 20k because I know what it took. The AI overview usability study. The 1.2 million search result analysis. The AI Mode study. The backlink research. None of that is cheap or fast. 600+ of you fund that research directly. That's what makes it pos…

If you think writing the "best answer" for a single keyword will get you cited by ChatGPT, the data says otherwise. After analyzing 1.2 million ChatGPT responses, the reality of how AI picks its sources is much more consolidated than traditional search. Here is what the data actually shows: 1. Across verticals, th…

AI SEO transformation fails at the alignment layer, not the tactics layer. Right now, teams are panic-testing short-term tactics rather than reorienting the whole ship for better long-term outcomes. The proof? In the recent Growth Memo reader survey, 84% of practitioners said they feel their current LLM visibilit…