etn.'s Recent LinkedIn Posts

Kleo Co-Founder Lara Acosta says you need to be linkedinmaxxing in 2026 even if you don't like LinkedIn. "Everybody complains about LinkedIn being cringe. The people that are posting complain about it but they are benefiting from the underserved market." "It is undersupplied but there's a lot of demand." "So when you linkedinmaxx you can actually start growing your business and actually hit that $30k extra in pipeline."

pov: you're building viral businesses in london with friends in your 20s documenting everything. look, you can't compete with people having fun. Tycho turned his b2b business into a multi-million view marketing play - doing what no one was doing. have fun. the creatives that win this game do this. a few years ago we all had 0 followers. we didn't have businesses or teams. but we kept going, we kept posting. today we travel the world, visiting offices, and get to have fun while building our businesses. have fun. meet cool people. do cool things. so a reminder to you my friends, have fun. this journey is lonely, make sure you're not. ps: full video with Tycho Luijten Steven van Marle Henry Hayes out now! link in the comments (i got arrested for talking about b2b saas and ai too much)

I didn't promote myself for 1 year. Felt embarrassed. I didn't launch my business for months. Feared failure. I didn't pitch dream clients for 2 years. Felt unqualified. Watched people less qualified than me get ahead. Not because they were better. Not because they were smarter. But because they what you & me are scared to do. They posted the content. Pitched the client. They launched before they were ready. Made money. Listen, the most successful people aren't the smartest. They just took action even if they felt embarrassed. Speed is how you beat self-doubt. Do the thing before you feel ready. You'll learn more by doing. Not just by learning. This is the cheat-code you're looking for. You don't lack more skills, you lack execution. To every professional and entrepreneur who's scared: Don't let your fear keep you stuck. Embarrassment is momentary regret is forever. Repost ♻️ to inspire others today. Want to take the first step? I built a 2026 LinkedIn growth playbook to get you started https://lnkd.in/ekcg9kY8

pov: you logged off linkedin for 7 days here's everything i did instead: 1. interviewed Gamma CEO on his $2.1B valuation 2. onboarded 50+ new clients to our private programme 3. gave an insane email masterclass with Jasmin Alić 4. went live on etn. talking about b2b saas and linkedin 5. was featured on a linkedin skit where i went to jail 6. started training for the london marathon 7. launched Kleo's new creator podcast 8. office hunting for Literally Academy 9. spent 3x days with adobe in london it's okay to miss a week of posting. the whole point of building a brand here is to get to live a life worth documenting and a business that runs itself. makes the lack of sleep worth it. ps: what's the longest you've gone without posting in 2026? tell me in the comments!

I didn't promote myself for 1 year. Felt embarrassed. I didn't launch my business for months. Feared failure. I didn't pitch dream clients for 2 years. Felt unqualified. Watched people less qualified than me get ahead. Not because they were better. Not because they were smarter. But because they what you & me are scared to do. They posted the content. Pitched the client. They launched before they were ready. Made money. Listen, the most successful people aren't the smartest. They just took action even if they felt embarrassed. Speed is how you beat self-doubt. Do the thing before you feel ready. You'll learn more by doing. Not just by learning. This is the cheat-code you're looking for. You don't lack more skills, you lack execution. To every professional and entrepreneur who's scared: Don't let your fear keep you stuck. Embarrassment is momentary regret is forever. Repost ♻️ to inspire others today. Want to take the first step? I built a 2026 LinkedIn growth playbook to get you started https://lnkd.in/ekcg9kY8

Kleo Founder Lara Acosta breaks down her viral SLAY framework for going viral on LinkedIn. "SLAY stands for: story, lesson, actionable piece of advice, and you. And that's how you write a viral storytelling post without feeling like you're bragging." "It's called the art of a humble brag." An example Lara provides: "I just retired my parents and I never thought that this would ever happen to me. I did it by building my business on LinkedIn and here's how exactly I did it."