Nader Alnajjar's Recent LinkedIn Posts

LinkedIn is drowning in AI-generated content. But em dashes aren't the only tell: By this point, we all know that punctuation is an easy giveaway. But the problem runs a lot deeper. It only takes about 30 seconds of scrolling to see it: "It's not about X, it's about Y" "Here's the truth..." "But the best leaders?" And you know.  This is straight pasted from ChatGPT. It sounds like every other post you've read today. Let me be clear: it's completely fine to use AI to write your posts. In fact, if you're not using it, you're probably at a disadvantage. But you have to still make it sound like you. As time goes on, it's only getting easier to tell who's putting that extra effort in. So here are a few ways to filter your own drafts: 1. Read it out loud.  ↳ If it sounds weird to say, it'll be weird to read. 2. Replace abstract words with specifics. ↳ "Optimise results" becomes "Cut 3 hours from your week". 3. Get rid of phrases you'd never say in conversation. ↳ "In today's fast-paced world" = instant delete. 4. Keep a mental note of common AI words. ↳ Things like delve, tapestry, foster, noise, clarity (I could go on) Your content should read like you think. Not like how you think content should sound. That's what builds trust. And trust is what converts attention into action. 2000+ people are reading our newsletter every week because they're tired of content that sounds generic. If you want to build a brand that actually sounds like you, Join them and subscribe: https://bit.ly/47q7i9v ♻️ Share this to help someone avoid the same mistakes Follow me, Nader Alnajjar, for more on personal brand

Great leaders don’t show off their strengths. They bring out the strengths in others. Anyone can talk about how great they are. Few know how to make others feel great about themselves. The best leaders, mentors, and creators do this: ✅ They listen more than they talk. ✅ They recognise potential before others see it in themselves. ✅ They push people to go further than they thought possible. Because real impact isn’t about being the most impressive person in the room. It’s about helping others realise they belong in that room too. So ask yourself: Are you focused on looking great? Or are you helping others see what they’re truly capable of? That’s the difference between influence and leadership. - - - - - ♻️ Repost if this resonated. Follow me, Nader Alnajjar, for more.

Everyone says “content is king.” No one tells you how to actually create it. Most people just wing it.  They post when they feel like it.  They sit in front of a blinking cursor, wondering what to say. But high-performing content doesn't just happen. It’s built from proven structures that do the heavy lifting for you. Here are 4 I use daily: 1️⃣ L.E.V.E.R. Position your offer as the obvious solution. → Show what they’re wasting (time, money, effort) → Expose the mistake → Prove the solution works → Teach the principle → Redirect attention to action Always leverage your audience's pain points. 2️⃣ F.L.O.W. Show how your system creates freedom. → Start with the bottleneck → Share what you built → Highlight the outcome → End with what happened without you Use this when focusing on outcomes and wins. 3️⃣ S.T.I.C.K. Tell founder stories that actually build trust. → Start with a real moment → Share what triggered the change → Explain the shift in thinking → Show what changed → Nail the lesson Vulnerability only works if it’s structured. 4️⃣ C.O.D.E. Handle objections without sounding salesy. → Name what they believe → Challenge it → Back it up with real proof → Elevate the outcome For examples, check the sheet below. If your content isn't performing, the ideas probably aren't the problem. You're just not getting the point across clearly enough. ♻️ Repost to help other's write killer content ➡️ Follow me, Nader Alnajjar, for more content that builds leverage

Bad copy is killing your conversions. And the fix usually takes 10 minutes: Landing pages usually fail for one simple reason: They sound like landing pages. The words don’t connect → conversions will fall. In fact, studies show that simply rewriting landing page copy,  with a focus on being clear, instead of being clever, increased conversions by 113%. The power of good copy shouldn't be underestimated. Here's the difference between good and bad copy: 1. The Title 🚫 "Our Free Guide" ↳ Too vague. Has no authority or outcome. ✅ "The 7-Step Playbook to Double Your Qualified Leads" ↳ Specific result + expert positioning = trust. 2. The Subtext 🚫 "Learn everything you need to know about business growth." ↳ Generic. Doesn't touch the pain. ✅ "A simple system founders use to book more calls without spending on ads." ↳ Clear problem + clear solution. 3. The Description 🚫 "This guide will help you improve." ↳ Empty. No proof. ✅ "Inside, I break down the exact process I used to turn LinkedIn posts into a pipeline of leads - step by step." ↳ Specific + credible. 4. What's Inside 🚫 Tips & tricks 🚫 Resources 🚫 Advice (Too vague and forgettable) ✅ The exact DM script I use to convert leads ✅ My LinkedIn post framework (copy-paste ready) ✅ A checklist to audit your profile in 10 minutes (Tangible, scannable, and feels premium) 5. The Call-to-Action 🚫 "Submit" ↳ Very flat and lifeless. ✅ "Get the Playbook Now" ↳ Clear, action-driven, clickable. Strong copy doesn't try to sound clever. Conversion starts with clarity. Copy that's specific, emotive and built for the right audience. And if you need help building this kind of landing page, Or an entire funnel that actually converts... That's exactly what we do at LeverBrands. ♻️ Repost to help founders optimise their landing pages Follow me, Nader Alnajjar, for more on personal brand

The secret behind 380M+ impressions on LinkedIn. And you can have it for free. In 2025 we wrote 7,433 total posts that generated 380,709,915 impressions The posts that take off always have one thing in common: A clear, specific opening. Not a CLEVER one. A CLEAR one. So we started documenting what was actually working. Every format, structure, and angle. (Swipe through - I've packed a bunch into this carousel) But I also wanted something that does the work for you. So I built The Hook Generator. An AI assistant trained on everything we've tested across 380M+ impressions. You feed it your topic, caption, or design, And it writes your hooks. And because I know most of you have moved on from Custom GPTs, I've included the full system prompt and knowledge base so you can build it yourself in Claude, Gemini, wherever you work. Comment "HOOK" and I'll send it to you. ♻️ Repost this for someone who still wings their first line every time Follow me, Nader Alnajjar, for more on personal brand

Stop waiting for your "dream life". No one's going to come and build it for you. It's your responsibility. Completely. This is how I've built my version of it: 1. Protect your energy → This is more important than how much time you have. → Get sunlight, move your body, sleep properly. → Say no more often. 2. Start before you're ready → Are you stuck, or scared to look stupid? → Start messy. Post it rough. → You'll learn faster than anyone still "planning". 3. Know where you're going → Think beyond this week. → Write down what the next year, 3 years, 10 years look like. → Update it often. 4. Make small bets, quickly → Don't spend forever planning the "perfect" move. → Launch fast, collect data, adjust and move again. → Speed adds up. 5. Train your mind → Hard things are practice. → Sit with anxiety, learn from losses. → Focus on what you can control and let go of the rest. 6. Make money work for you → Buy back time, not stuff. → Spend less than you make. Invest mindfully. → Freedom is the best return on investment. 7. Do boring things consistently → The basics are the secret. → Keep promises to yourself. → Discipline builds the life motivation can't. 8. Build your personal brand → What you share builds trust. → Show your work. Post what you're learning. → Your name is the most valuable asset you'll ever own. Start small. Start today. I want to see you win. So let me give you the easiest first step towards building your dream life: Building Leverage. Every Sunday, we share the exact processes that help our clients generate millions in revenue. And these processes are currently helping 1,000+ people get closer to the life they want. If you want to join them... subscribe here: https://lnkd.in/eqJtR_Vf (and you get access to our free LinkedIn Starter Pack) ♻️ Repost to help someone build their dream life Follow me, Nader Alnajjar, for more

Even the best ideas won't grow if they're planted in the wrong place. Before you blame the seed, check the soil. Most people assume an idea isn't working because it's not good enough. But more often than not, the idea's fine. It's the environment that's the problem. I've watched strong ideas fail because the setup around them was weak: 🥀 No momentum or support. 🥀 A founder running on fumes. 🥀 A market that wasn’t ready yet. 🥀 A team that didn’t trust each other. Dry soil. And I've seen average ideas take off, just because everything around them clicked: 🌱 The right backers behind it. 🌱 A team that believed in it. 🌱 Energy in the execution. 🌱 Clear timing. 🌱 Real demand. Rich soil. We spend too much time obsessing over the seed (the idea, product, positioning), And not enough time checking the ground it's planted in. So if something you're creating isn't working right now... Don't assume it's the idea. Check the team. Check the setup. Check the market.  Check your own energy. Keep in mind: What you're building gets you started. But who you're building it with decides how far it goes. --- If you want to to learn how to create content like Gareths',  Subscribe to our weekly newsletter, Building Leverage: https://lnkd.in/eqJtR_Vf Thanks to Gareth Lloyd for the visual 🫡 ♻️ Repost to help someone who keeps rebranding instead of replanting Follow me, Nader Alnajjar, for more

80% of your post's success depends on whether someone clicks this → Yes, that '...more' link you just clicked. If the first 2 lines don't earn that click, your post won't perfpr, well. Everyone knows "hooks matter" But most people still treat them like copy, not infrastructure. The hooks that work are the ones that are the most clear, clean, and positioned. Here's how I approach it with clients at Lever: 🧠 Choose from set formats that work with the algorithm, not against it ↳ One client mentioned their exit value in the hook — performance jumped 50%. Now we lean into it. 📊 Use phrasing that triggers high stop rates (something stat-backed) ↳ "80% of [outcome] depends on [specific action]" consistently outperforms vague openings. ✍️ Format with precision - spacing, structure, length ↳ Line 1 & 2: Max 62 characters. Line 3: Max 50. Clean breaks. We've pressure - tested all of these hooks across founders, operators, and niche B2B creators. And they work consistently. So I put every template and framework we use into one place. Grab it here: https://lnkd.in/epcMETKF

A strong network will make you more money than any skill. Here's how to build one properly: Networking isn't about collecting contacts. It's about building real relationships with people who can open doors you didn't know existed. I've watched this play out dozens of times. Someone builds the right connections, and suddenly opportunities come to them instead of the other way around. Here are the 6 things that actually matter: 1️⃣ Build your personal brand first You can't network effectively if nobody knows who you are. → Share what you know consistently.  → Focus on themes that matter to your audience.  → Be consistent enough that people remember you. When someone discovers your profile, they should immediately understand what you bring to the table. 2️⃣ Show up to events with intention Relationships grow through presence and action. What this actually means: → Go to dinners, meetups, and smaller gatherings → Connect on a human level (don't pitch) → Ask questions about them, not yourself → Follow up whilst it's fresh Your online presence opens the door. In-person time makes it real. 3️⃣ Make it a daily habit Networking isn't a quarterly task. It works when it's part of your routine: → Reply quickly → Comment thoughtfully → Congratulate wins → Stay present over time Small actions build trust faster than big gestures. 4️⃣ Build a system, not random connections Most people scatter their energy and wonder why nothing sticks. Here's the system that actually works: Visibility: Put yourself out there and attract the right people Relationship: Build meaningful connections with those people Introductions: Ask people you have real relationships with to connect you Then repeat. 5️⃣ Give without keeping score The strongest networks are built on generosity, not transactions. Do: ✅ Make introductions ✅ Share others' work publicly ✅ Offer useful feedback ✅ Point to helpful resources Don't: ❌ Keep mental tallies ❌ Only help people who can help you back ❌ Offer support with strings attached 6️⃣ Play the long game A valuable network isn't built in months. It's built through: → Reliability → Following through → Treating every interaction as part of something longer → Respecting everyone equally You won't know which relationship matters most at the start. I've seen this work too many times to count. The people who invest early in their network have opportunities coming to them, not chasing them down. If you want to start building that kind of presence... Subscribe to Building Leverage: https://lnkd.in/eqJtR_Vf Each week, we'll break down how to build a personal brand that opens doors.

The average person spends 2.5 hours/day doomscrolling. That's over 5 years of your life. Gone. I'm sure most of us can relate: You open TikTok for "just 5 minutes"...  And suddenly it's been an hour. Distractions are all around us. And it's very easy to get sucked into doing absolutely nothing.  But if spending time on our screens is inevitable, We can at least make sure they leave us smarter than we started. That's been my focus lately. So here are a few things I've been consuming instead of doomscrolling: 1️⃣ Insanely Simple: The Obsession That Drives Apple's Success - Ken Segall ↳ How Apple used simplicity as strategy, not just design. ↳ Worth a read if you're building anything creative. 2️⃣ Why You Are Probably An NPC - The Prism ↳ Are you designing your life, or just living in someone else's? ↳ This one's a brutal reality check. 3️⃣ Why everyone is quitting social media - Matt D'Avella ↳ Breaks down how social media shifted from connection to addiction. ↳ How algorithms are messing with our brains. 4️⃣ Why The Movies Will Never Feel The Same Again - Thomas Flight ↳ How cinema's role is shifting and why that matters. ↳ If films don't hit the same anymore, watch this. 5️⃣ A Perfect Villain in A Useless World - zest 2.5 ↳ For fans of character stories that feel uncomfortably real. ↳ Shows how a villain can matter even in a meaningless world. 6️⃣ Why most people are only giving 70%... - Big Think ↳ What it actually takes to do meaningful work. ↳ Unpacks the mindset behind high performance and loving the boring stuff. 7️⃣ Game Theory Is The Cheat Code to Social Media - Kallaway ↳ Applies game theory to social media. ↳ Why some content wins and what platforms reward. Your attention is your edge. Be intentional about guarding it. Because if you're going to scroll, You might as well get smarter doing it. Got any other thought-provoking content you'd recommend?

Your LinkedIn profile is costing you opportunities. Because no one understands what you do. Most profiles on LinkedIn are so vague they're impossible to take seriously. You scroll through and think: → Who do you help? → What do you do? → Why should I care? If someone can't answer that in 10 seconds,  You've already lost them. That's why positioning matters. It tells your ICP: ✅ I know your problem ✅ I know how to fix it ✅ Here’s why you should trust me To turn your profile into a reliable client magnet, Focus on these areas: 1️⃣ Banner → Speak directly to your ICP ↳ One clear message: who you help + how you help them ↳ Add a call-to-action tied to their pain point. 2️⃣ Profile Picture → Trust starts here ↳ Look like someone worth talking to. ↳ Approachable, confident, clean. 3️⃣ Headline → Be painfully specific ↳ Use this formula: I help [ICP] achieve [outcome]. ↳ Example: "Helping founders scale to 7 figures using proven marketing systems". 4️⃣ About Section → Show you understand their struggle ↳ Lead with their pain points, not your story. ↳ Explain clearly how you solve it - this is where emotional trust is built. 5️⃣ Featured Section → Prove you can solve their problem ↳ Showcase content or results that speak to your ICP's goals. ↳ Use this section as a credibility shortcut. 6️⃣ Experience Section → Outcomes > Job titles ↳ Write it like a case study. ↳ Highlight results you've created for people like them. The focus should always be on making sure the right people understand the value you bring. Strong positioning makes that clear. So if you want your profile to start working for you, Subscribe here: https://bit.ly/47q7i9v ♻️ Repost to help others turn their profile into a client magnet Follow me, Nader Alnajjar, for more on personal brand

Strong personal brands aren't built by 'just posting content'. They're built through strong systems and strategy. I talk to founders all the time who are stuck on their brand. Some are posting constantly with nothing to show for it. Others haven't started because they're overwhelmed by where to begin. The real issue is they're treating it like a content calendar when it should be built strategically. Whether you're starting from zero or already posting regularly, random content won't cut it. These 6 levers will: 1️⃣ Know Your Why Get clear on what you're building toward. Are you growing your audience?  Are you building authority?  Are you driving leads? Once you nail this, the rest gets easier. 2️⃣ Optimise Your Profile Make it instantly clear: A) Who you help B) How you help them C) Why you're credible. Here's how: Banner → One clear message + CTA Headline → [Who you are] + [How you help] + [Result you deliver] About → Lead with their pains and how you solve them. Featured → Showcase proof and results 3️⃣ Pick Your Content Pillars 3-5 themes aligned with your ICP's pain points. Each one should map to a funnel stage: One that builds reach (TOF) One that builds trust (MOF) One that drives action (BOF) Example: "Personal Development" (TOF),  "Systems for Solopreneurs" (MOF) "LinkedIn Lead Gen" (BOF). 4️⃣ Study Top Creators in Your Space Don't copy them. Look for posts that overperform. What was the hook?  What was the structure?  What was the format? Take that idea and apply it to your own content. 5️⃣ Be Consistent Start by posting 3-5 times a week, then build up to daily. Comment genuinely on posts in your niche.  DM people who you respect or who fit your ICP. Use Sales Nav to find your ICP, then engage → comment → DM over 14 days. 6️⃣ Lean Into What Works When something performs, repurpose it. Change the hook. Rewrite with new examples.  Or redesign the visuals. A strong personal brand works while you sleep. But only if you build it like a system, not a side project. We break down the exact strategies we use for our clients every week in our free newsletter, Building Leverage. Subscribe here: https://lnkd.in/dbuHEQZf

Most people check their LinkedIn analytics and have no idea what they're looking at. They see impressions go up and think it's working. They see followers grow and assume they're winning. But this is what you need to remember: Every post has a job. And the metrics you check depend on what that job is. Say you have two posts. One got huge impressions but barely any new followers. The other got half the reach but 3x the follows. Which one worked? Depends on the goal. If it's a growth post (TOF): ↳ Look at impressions, reactions, and reach ↳ The job is to get seen by new people If it's a trust-building post (MOF): ↳ Look at followers gained, saves, and profile views ↳ The job is to make people want more from you If it's a conversion post (BOF): ↳ Look at link clicks and DM sends ↳ The job is to drive action Stop judging every post by impressions. Start matching the metric to the objective. (Check out the sheet on how to read your LinkedIn analytics properly 👇) If you want to learn more about building a personal brand on LinkedIn,  Subscribe to our weekly newsletter: https://lnkd.in/eqJtR_Vf

If you create content but don't have underlying systems, you are just entertaining strangers. Most people think a personal brand is just posting content. Get views, build an audience, then hope one of them buys from you on the spot. But generating attention is only Layer 1. The biggest mistake I see is founders creating content and letting that attention go to waste. A personal brand is an ecosystem. Here's what it looks like when you zoom out: Layer 1: Attention ↳ Get seen by the right people, consistently. ↳ LinkedIn, Instagram, short-form, podcasts. ↳ This is where everyone starts. It's also where most people stop. Layer 2: Nurture ↳ Attention means nothing if it has nowhere to go. ↳ Newsletters. Lead magnets. Funnels. Email sequences. ↳ This is where you continue to build trust before you ever pitch. Layer 3: Monetise ↳ Offers at different price points for different levels of awareness. ↳ Low ticket for the curious. Mid ticket for the committed. High ticket for the serious. ↳ This is where content turns into a business. Most personal brands don't work because they're missing layers 2 and 3. Want to learn how to build a system like this? Subsribe to our free newsletter: https://bit.ly/47q7i9v

How to build multiple 7-figure businesses from one social media profile. A lot of founders post content. Few know how to convert that content into business $$. The reason is usually the same: They're treating content as a single channel expected to do everything. Get attention, build trust, and convert. Those are three different jobs, and that's why you need an ecosystem. A system where each layer has a purpose and feeds into the next Attention turns into nurture, nurture turns into conversion. Most only build the first layer, then wonder why nothing converts. Chris Donnelly built all three. And that’s how he’s able to attract attention to his projects. He's currently running two multi million $ businesses at the same time. Both built off the back of one personal brand. 1.2M LinkedIn followers.  786K Instagram followers. 773K TikTok followers. 200K+ newsletter subscribers. We've been building the engine behind it. Layer 1: Attention → Every post has a CTA, targeting people who know the problem but not the solution yet. → The mix shifts depending on what's being sold. → Before Searchable launched, we pivoted to AI search content. → His audience already cared about the problem before the product existed. If something is launching in 90 days, the content around it needs to start now. Layer 2: Nurture → Every post connects to a lead magnet. Every lead magnet triggers a segmented email sequence. → Different downloads, different emails, different offers. → Broader lead magnets for low awareness, specific ones for people already evaluating. → When Searchable launched, we only targeted the AI-engaged segment. The result: $1M ARR in 60 days. Segmentation is what makes nurture work. Sending the same email to everyone is the fastest way to get ignored.  When you know what someone engaged with, you know what to offer them next. Layer 3: Monetise → By application time for The Creator Accelerator, prospects have already consumed weeks of content. → Everyone gets funnelled into a webinar, because that's where high-ticket sales happen.   → They're not buying on impulse. A warm audience doesn't need convincing. They've already decided.  The conversion happens long before the sales page. The majority of founders have pieces of this.  They post, maybe have a newsletter, definitely have something to sell. But the pieces don't connect. Chris's does. And that's why it works. We wrote a full breakdown of Chris' funnel in our free newsletter, Building Leverage. Subscribe so you don't miss the next one: https://lnkd.in/eqJtR_Vf

OpenAI Custom GPTs are everywhere. But Claude Projects are better. I've been telling you to switch to Claude for months now. And it's finally happening. A lot of people I speak to stick to using ChatGPT because it's what they know. They just took a leap to start using AI, And now don't want to take another to explore what else is out there. But Claude Projects are worth the switch. Think of it like a Custom GPT, but it leverages the strengths of Claude: → Longer context window (200k tokens vs 128k) → it can hold more information at once → Stronger at following complex instructions → less drift, more consistency → Better at writing that actually sounds human → less "AI voice" I've been using it a lot recently. Infact, I used it for this exact post. But most people don't know how to set one up properly. So I made a guide. Let's break it down 👇 1️⃣ Project Name ↳ Make the purpose obvious Give it a name that hints at what it will produce. Example: "Content Writer for Newsletter" 2️⃣ Prompt Bar Tools Features most people miss: ↳ Use style → Adjust Claude's writing style ↳ Extended thinking → Toggle on for complex reasoning tasks ↳ Research → Deep research mode for thorough investigation ↳ Web search → Let Claude search the internet for current info ↳ Add connectors (Very underrated) → Link Google Drive, Gmail, Calendar and more 3️⃣ Memory ↳ It learns as you go After a few conversations, Claude starts to remember your preferences and recall context from previous chats. "Only you" means memory is private to your account. 4️⃣ Instructions ↳ Set the rules of play This is the format I use: Role → Give it a specific job title: "You are a senior copywriter specialising in [X]." Input → Its main function, who it's for, and define relevant terms. Output → The specific results you want (include examples of good output). Guidelines → What it should ignore or not do too. 5️⃣ Files ↳ The most important input Upload: ✅ Brand guides or tone documents ✅ Past content that performed well ✅ Transcripts, call recordings, research ✅ SOPs, frameworks, templates The more context you give, the better the output. 6️⃣ Model ↳ Use the best brain for the job Opus 4.5 → Most powerful. Complex reasoning, long-form, nuanced tasks. Sonnet 4.5 → Fast + capable. Everyday content, writing, analysis. Haiku 4.5 → Lightweight. Quick, simple tasks where speed matters. If you're not sure, Sonnet 4.5 is the default for a reason.   💡 Don't forget: This is layer one. The next layers? Claude Code and agentic workflows with OpenClaw. Both of which I'm deep in right now. Next week im releasing an OpenClaw resource that has changed how we work at Lever. Follow me now so you don't miss that announcement. 👇 👇 👇 If you want to learn how to leverage AI for your business and personal brand,    Subscribe to our weekly newsletter here: https://bit.ly/47q7i9v

You’ll never feel ready. But you’ll always wish you’d started sooner. When I started Lever, everything was pretty messy. Our systems and ops were far from optimised, And our first posts barely reached anyone. But eventually, we built a system that combined inbound, outbound, and conversion systems, And found a process that pretty much guaranteed success. So our 50th post ended up bringing in a client. It's an important reminder: You don't need things to be perfect to move forward. And once you see that, you realise it applies to so many things: Building a personal brand ↳ People will always value authentic perspectives over polish. ↳ The posts that feel "too simple" usually outperform the ones you overthink. Starting a business/project ↳ Every company you admire started messy. ↳ Feedback you get after launch is more valuable than the plans you made before it. Making big changes in life ↳ Whether it's learning new skills or trying to improve yourself. ↳ You'll never feel "ready" to start. Learning begins the moment you act. You can't refine what you haven't started. I promise that the data you'll get from trying and failing now is worth so much more than months of overthinking. Don't forget: The internet rewards visibility, not perfection. And if you want to get seen by the right people, You'll want to subscribe to our newsletter Building Leverage 👀 Each week, we'll give you quick tools and breakdowns on how you can build a strong personal brand. 🧠 Subscribe here: https://lnkd.in/eqJtR_Vf

Every founder feels too busy for content... Until they see what it makes possible. I've heard this way too often from founders: "We just don't have time for content right now." Or, "It's not bringing results anyway." The thought of posting every day is probably overwhelming (understandably). When everything's urgent, content feels optional. But ironically, it's actually the one thing that could make your business run 10x easier. You've probably said one of these before. But underneath each excuse is something fixable. Something you can systemise instead of stress over: ❌ "I don't have time to post." ✅ “I make time by building a system that does it for me.” ❌ "I can't write quickly." ✅ “I use AI to turn ideas into drafts in minutes.” ❌ “I don’t have anything to say.” ✅ “I can repurpose content that’s already working.” ❌ “Content isn’t giving us results.” ✅ “Content is just step one of the funnel.” ❌ “I need to go viral to grow.” ✅ “I’ll grow by speaking directly to my audience and their pain points.” While systemisation is the answer,  I know that building something like this takes time. But that's where we come in. At Lever, we build content engines that help founders create like the top 1% of this platform. You focus on running your business. We handle all things content. If you need a little more convincing, subscribe to Building Leverage in the meantime. Every week, we share the exact tools and processes behind our strategy. Access them here: https://lnkd.in/eqJtR_Vf

The cost of not locking in... Is spending the rest of your life clocking in. "I'll do it tomorrow." That's how it always starts. The promise you'll get to it... eventually. But then: → Tomorrow becomes next week. → One skipped task becomes 20 overdue. → That quick break becomes a lifestyle. Procrastination hides in the small things we tell ourselves. Little off-handed comments that seem harmless in the moment, But add up to us trading potential for comfort. Change can't happen overnight. But these small shifts in mindset are an easy first step: ❌ "I'll do it tomorrow." ✅ "I'll start now. Even if it's messy." ❌ "It's just one task..." ✅ "One step forward becomes a streak." ❌ "I'm tired... I'll relax just for a little bit." ✅ "This discomfort buys me freedom." ❌ "It's just an email, I'll get to it later." ✅ "I sent the email. Now I'm free." ❌ "Clock in. Zone out. Repeat." ✅ "Lock in. Level up." ❌ "At least I had balance." ✅ "I chased obsession. I built legacy." If you don't lock in now, You'll spend your life clocking in for someone else. Locking in means disappearing for a while. Tuning out any distractions.  Choosing hard stuff over comfort. It's not easy. But neither is regret. To anyone reading this who's stuck in the procrastination cycle... I can give you the perfect first step forward right now. Subscribe to our newsletter Building Leverage: https://lnkd.in/eqJtR_Vf We'll show you how you can use your personal brand to break out of the cycle for good. ♻️ Repost to help someone in your network lock in today Follow me, Nader Alnajjar, for more

8 Stoic Rules for a Better Life (and how to actually follow them) Life moves fast. But the best answers are still old. The Stoics lived over 2,000 years ago. Totally different world. Same human problems. Technology changed, attention spans shortened... But the fundamentals never stopped applying. Here are 8 Stoic rules that still hold up today: (and how you can use them) 1️⃣ Wake up early (Marcus Aurelius) ↳ Start the day before everyone else tries to take it from you. ↳ Set your alarm 30 minutes earlier for some quiet (phone-less) reflection. 2️⃣ Focus on what you can control (Epictetus) ↳ Everything else is wasted energy. ↳ Next time you're stressed, ask: "Can I change this?" If not, drop it. 3️⃣ Stop stressing about the future (Seneca) ↳ Most of what you fear never happens. ↳ Do one thing that moves you forward today. Just one. 4️⃣ Listen more than you speak (Zeno) ↳ You learn faster when you talk less. ↳ In your next conversation, stop planning your reply. Just listen. 5️⃣ Keep things balanced (Posidonius) ↳ If something feels off, it's probably taking too much energy. ↳ Reflect: "What's draining me lately?" Adjust accordingly. 6️⃣ Remember you'll die (Memento Mori) ↳ Would this still matter if today was your last? ↳ Let that question guide what you spend time on. 7️⃣ The obstacle is the way ↳ Every problem is an invitation to level up. ↳ Next time you face something hard, walk straight toward it. 8️⃣ Practice discomfort on purpose ↳ You grow by choosing what's hard. ↳ Cold shower, long walk - do something inconvenient every day. The Stoics mastered the fundamentals 2,000 years ago. But today's world has new levers: Your personal brand. Your network. AI. The trick is to apply ancient wisdom to modern tools. And with our newsletter, Building Leverage, you can do just that. 🧠 Subscribe here: https://lnkd.in/eqJtR_Vf ♻️ Share this to help motivate someone in your network Follow me, Nader Alnajjar, for more

6 Japanese Principles To Help You Build a Strong Reputation: (Use these to grow your personal brand) When it comes to building a reputation, A lot of founders today get lost in tactics and hacks. But Japan has been doing the opposite for centuries. Establishing reputation through values, not vanity. And a lot of these principles apply just as much to building a brand today: 1. Ikigai (生き甲斐) → Purpose builds presence ↳ Your brand = what you do AND why you do it. ↳ People will always be drawn to conviction. 2. Kaizen (改善) → Improve a little every day ↳ Reputation compounds over time. ↳ Small, consistent progress earns more trust than perfection. 3. Shoshin (初心) → Stay a student ↳ The beginner's mindset keeps you open and evolving. ↳ People respect those who keep learning in public. 4. Wabi-Sabi (侘寂) → Show the cracks ↳ Perfect brands are forgettable. ↳ Those who are willing to show flaws stick around for longer. 5. Nemawashi (根回し) → Build support before the spotlight ↳ The loudest influence starts quietly. ↳ Relationships laid behind the scenes matter more than one big launch. 6. Gaman (我慢) → Endure with dignity ↳ Building a brand has a lot of ups and downs. ↳ Be patient and work on your resilience. The West teaches you to go viral. Japanese culture teaches you to be trusted. If you want to build a personal brand with this kind of foundation... Subscribe to our weekly newsletter Building Leverage: https://bit.ly/47q7i9v You'll also get access to our free LinkedIn Starter Pack 👀 ♻️ Repost to help founders chasing visibility the wrong way Follow me, Nader Alnajjar, for more on personal brand

Old school sales tactics are broken. Nobody responds to a hard sell anymore... The best pitches don't feel like sales calls, they feel like a diagnosis. When I first started Lever, I'd get on calls and try to convince people they needed what we offered. It felt forced and no one cared. But everything changed when I stopped trying to convince and started trying to understand. When you do that, the sale becomes natural. Not because you convince them, but because they can see you get their problem better than anyone else. And there are a few things that make that possible: 1. Define A Clear ICP (Ideal Customer Profile) Know exactly who you're selling to. Figure out: → Who this is built for? → What stage they're at? → What they're struggling with? → Who this isn't for? 2. Understand Their Pain Points Show you understand what they're going through. Ask: → "What's your setup now?" → "What's broken?" → "What's that costing you?" → "What changes if this gets solved?" 3. Create An Irresistible Offer Everything flows from your offer. If it's weak, nothing else matters. Make it valuable, clear, and tied to the outcome they want. 4. Build An Ecosystem That Drives Leads Build systems that generate attention, nurture it, and convert it. → Content, outbound, ads → Newsletters, lead magnets, funnels → Calls, product pages 5. Remove Risk With Proof Don't just talk. Show evidence. → Results with context → The process you followed → Predictable timelines Skip the pitch until you've earned trust with proof. 6. Make The Next Step Easy End every conversation with clarity: → "Here's what I'd do next." → "Want me to map this out for you?" No pressure. Just direction. 7. Ask for Referrals Great work leads to referrals naturally. → Deliver a clear win → Remind them who you help → Make it easy to introduce others Sales get easier when you stop trying to convince people and start helping them see what's possible. If you want more breakdowns on building trust and turning conversations into clients, subscribe to our free newsletter, Building Leverage. Each week, we'll give you quick tools to grow your influence and close more deals without feeling pushy. Subscribe here: https://lnkd.in/eqJtR_Vf

Followers don't pay bills, Email subscribers do. Most creators don't understand this: Social media is for attention. Email is for revenue. You post on LinkedIn to build reach. You convert that reach into an email list to build leverage. This is what I see in my network: → 80% of creator revenue comes from email → Email converts 3-5x higher than social posts → 1,000 engaged subscribers = ~$50K-100K annually → Average newsletter subscriber is worth $1-10/month Social media reach is a vanity metric. Email list size is a business metric. The difference comes down to one word: Control. On LinkedIn, you're guessing if your ICP even sees your post. In email, you're speaking directly to people who opted in to hear from you. On LinkedIn, reach is unpredictable. In email, delivery is guaranteed. On LinkedIn, you're building visibility. In email, you're building relationships that convert. Every founder crushing it with personal brand uses the same system: LinkedIn → Lead Magnet → Email → Revenue The full playbook is in the cheat sheet below. I can't emphasize enough how important it is to de-platform your audience into an email list. Any channel you're on - LinkedIn, Instagram, X, Substack, Youtube - It should all funnel towards an email list. Why do you think I plug my newsletter at the end of every post? This is the system. Subscribe and you'll see exactly how it works from the inside: https://bit.ly/47q7i9v

Your thoughts directly decide your life. Whatever you focus on, you'll turn into reality. This was one of the first pieces of business advice I remember getting, So I really appreciated Andrew Aziz's framing of it. If you keep thinking about problems, You'll start finding them everywhere. If you train your mind to look for opportunities, You'll start creating them. Sounds simple. But that's exactly the problem. Most people never do it. They: - Replay the same mistakes. - Live in the past and call it "being realistic". - Spend too long thinking about things that went wrong. Essentially, they self-sabotage. Then wonder why nothing changes. If you want to grow, in business or life in general, You've got to teach your mind to look forward. When you do: ✅ Excuses turn into action. ✅ Failures turn into lessons. ✅ Challenges turn into opportunities. You don't ignore the hard stuff. You use it to your benefit. Your mind can be your biggest asset... Or your biggest enemy. Once you train it to spot opportunities, everything changes. That's exactly what over 1,000+ founders and creators have done by subscribing to Building Leverage. Now, they're learning the exact strategies we use to build personal brands that work for you while you sleep. You could scroll past this. Or you could be one of them. Subscribe here: https://lnkd.in/eqJtR_Vf ♻️ Repost if you're done being your own biggest obstacle Follow me, Nader Alnajjar, for more

Think your brand colours don't matter? Think Again. If you’re building a personal brand or any brand, Colours do a lot more than just decorate. They tell people how to feel about you before they read a single word. Are you calm and focused? Bold and ambitious? Playful? Precise? Confident? Your colour palette communicates all of that. Whether you realise it or not, your brand already says something. The only question is whether you’re in control of what it’s saying. If you want to build a brand that people remember and trust, Design can’t be an afterthought. Choose colours that reflect who YOU really are. Credit to my friend Rohan Sheth for this brilliant resource