Neal 🎙 Schaffer's Recent LinkedIn Posts

I wrote a book about LinkedIn. Then I stood in front of the LinkedIn booth at Adobe MAX to take this photo. 😂 But here's the thing—this isn't just any book anymore. The updated and expanded 2nd edition of "Maximizing LinkedIn for Business Growth" is NOW LIVE on Amazon. What's new? 📘 70% more content (nearly do…

The best brand communities aren’t built on products. They are built on people. After a week at Adobe MAX surrounded by creators who inspire me, I’m reminded why I’m proud to be part of the Adobe Express Ambassador community. Giving a shoutout to those in my pics ALL of whom you should be following! (and sorry to…

I don’t know what excites me more: Where I’m flying to, or digging into Joe Pulizzi ‘s new book Burn the Playbook!

Goodbye ChatGPT. Hello Claude (Anthropic)! Who's with me?

As I continue working with Claude I am finding that conversations get cut off (i.e. hit maximum) really quick making it hard to do cohesive work. As I go back to Chat GPT-5, however, I am finding that I need to say YES 5 times to get it to do what I am asking it to do. I think we have a long way to go in AI develo…

As you grow on social media, it can be tempting to cross-promote across all of your channels. But will it be effective? Cross-promotion isn’t just about copying and pasting your posts. It's really about smart adaptation. In this guide from my friends over at Planable, I share my take on how some formats (like shor…