Nir Eyal's Recent LinkedIn Posts

Anne Mahlum ran past the same homeless men every morning at 5:30 a.m. in Philadelphia. One day, one of them waved. So she waved back. Most people would have felt uncomfortable. And avoided eye contact. After the wave came a joke. Then a few words. Then a routine. Weeks of this passed until mid-run, she thought t…

Warren Buffett reads up to 500 pages a day. His business partner, Charlie Munger, said that habit is the engine behind his success. Munger spent decades watching people climb. He found one trait they shared: they went to bed a little wiser than they woke up. I've found the same in my own work. I write my books o…

Patient A swallowed 29 pills after a fight with his girlfriend. (The antidote might surprise you.) He collapsed. Blood pressure dropped to 80/40. Heart racing. Pale. Barely conscious. Doctors pumped 6 liters of IV fluid into him. It wasn't looking good. Then a physician from the clinical trial where he had…

Things I'm sick of hearing about lucky people: "They got handed a break." "They were just lucky." "It all fell into their lap." Almost none of it holds up. Most big breaks aren't chance. Researchers call it provoked luck: small actions you take on purpose that set up the opportunity long before it arrives. In one…

We did it!! Beyond Belief is a New York Times Bestseller. 🎉 🎊 🙏 Thank you so much for your support! Earlier this week, I got a text from my buddy and fellow author James Clear saying, “Beyond Belief will forever be a New York Times Bestseller,” along with a screenshot of my name on the list. That's how I first f…

Warren Buffett reads up to 500 pages a day. His business partner, Charlie Munger, said that habit is the engine behind his success. Munger spent decades watching people climb. He found one trait they shared: they went to bed a little wiser than they woke up. I've found the same in my own work. I write my books o…