Nir Eyal's Recent LinkedIn Posts

We did it!! Beyond Belief is a New York Times Bestseller. 🎉 🎊 🙏 Thank you so much for your support! Earlier this week, I got a text from my buddy and fellow author James Clear saying, “Beyond Belief will forever be a New York Times Bestseller,” along with a screenshot of my name on the list. That's how I first found out. I was in utter disbelief (which seems ironic for a guy who’s just spent 6 years writing a book about overcoming limiting beliefs 😂) As an author, making the NYT list has always been a dream. It’s taken me a lot of reflection and internal work to not let that goal get in the way of the more important goal of writing a book that will change lives. That must remain the north star, and yet I’d be lying if I said this moment doesn’t mean something deep to me and my wife, business partner, writing collaborator, and best friend, Julie Li. To everyone who read it, shared it, gifted it, or simply believed in it before they even opened the cover, YOU are the reason this happened. Thank you for trusting me with your time and your heart. I don’t take that lightly. 🙏 And if you'd like to get your copy, you can get Beyond Belief here: geni.us/beyondbelief

I've been overwhelmed by the support Beyond Belief has received. Thank you! If you haven't gotten your copy yet, there are still a few more hours to qualify for the bonuses I'm giving to early readers of Beyond Belief! 1️⃣ Free ticket to a “Break Through Limiting Beliefs” Workshop with me (Date: March 21, 2026 @ 12pm ET / 4pm GMT) ✔ I’ll walk you through the belief-transformation system from Beyond Belief and share what I’ve learned working with leaders at JPMorgan Chase, the U.S. Air Force, PwC, and Amazon. 2️⃣The 30-Day Belief Transformation Journal (100+ pages) ✔ 30 days of guided prompts (a daily system for catching limiting beliefs in real time) ✔ 8 in-depth exercises to uncover the “root beliefs” driving your patterns ✔ Daily 5-minute belief-change templates you can do even on busy days ✔ Evidence tracking to make your beliefs work for you, instead of against you 3️⃣ Beyond Belief at Work Private Interview Series Exclusive access to conversations with Kim Scott, Dr. David Burkus, Jon Levy. If this sounds interesting to you: 1️⃣ Get BEYOND BELIEF today here: https://lnkd.in/eQYUV9Bb 2️⃣ Claim your EXCLUSIVE BONUSES here: https://lnkd.in/eNedAkTZ

Overwhelmed by the support and love my new book Beyond Belief is receiving. Thank you!! 🙏 If you want to break through your limiting beliefs and achieve extraordinary results, I wrote this book for you. P.S. There are still a few more days to access the exclusive bonuses that come with the book. Swipe for more details!

Dear high performers, could your intelligence be sabotaging you? Myth = To succeed, I need to be the smartest. Truth = Being too smart can be a liability. Why? Being too smart leads you to constantly look for FACTS rather than BELIEFS. The people who hold themselves to their BELIEFS rather than constantly looking for FACTS are likely to succeed more. . . . P.S. If this idea resonates, grab a copy of my upcoming book BEYOND BELIEF to learn more: https://lnkd.in/e98xbRmT It explores the science-backed approach to breaking through limiting beliefs and achieving extraordinary results. If you order before March 16, you also get some exclusive bonuses! To learn more, visit: https://lnkd.in/eQYUV9Bb

Harsh truth: Positive affirmations don't work unless it's backed up by evidence! As I explain in this conversation with Ilana Golan, positive changes emerge from empowering actions, not from positive affirmations or vision boards alone. So, start by building evidence of capability, gradually expanding what you believe is possible based on demonstrated competence. Each concrete step creates proof that strengthens belief, which fuels more action in an upward spiral. Listen to our conversation here: https://lnkd.in/euJRPDyK And grab a copy of Beyond Belief here: https://lnkd.in/e98xbRmT

<7 Days to get your Beyond Belief Bonuses! 👇 If you order Beyond Belief before 16 March 23.59 ET, you get: 1️⃣ Free ticket to a “Break Through Limiting Beliefs” Workshop with me (Date: March 21, 2026 @ 12pm ET / 4pm GMT) ✔ I’ll walk you through the belief-transformation system from Beyond Belief and share what I’ve learned working with leaders at JPMorgan Chase, the U.S. Air Force, PwC, and Amazon. 2️⃣The 30-Day Belief Transformation Journal (100+ pages) ✔ 30 days of guided prompts (a daily system for catching limiting beliefs in real time) ✔ 8 in-depth exercises to uncover the “root beliefs” driving your patterns ✔ Daily 5-minute belief-change templates you can do even on busy days ✔ Evidence tracking to make your beliefs work for you, instead of against you 3️⃣ (NEW) Beyond Belief at Work Private Interview Series Exclusive access to conversations with Kim Scott, Dr. David Burkus, Jon Levy. These aren't public podcast episodes. They're candid, practical conversations on the belief systems that determine how teams think, decide, and perform. If this sounds interesting to you, It's a lot. You get it completely for free when you order the book because I want you to be able to implement the lessons from the book, not just read about the theory. If this sounds interesting, follow these two simple steps: 1️⃣ Get BEYOND BELIEF today here: https://lnkd.in/eQYUV9Bb 2️⃣ Claim your EXCLUSIVE BONUSES here: https://lnkd.in/eNedAkTZ

Which part do you resonate with most? If you’ve ever felt limited by your own belief, Beyond Belief was written for you. It’s a science-backed guide to help you break through limiting beliefs and achieve extraordinary results. If you get a copy before March 16, you get access to these exclusive bonuses: 🎁 A live Break Limiting Beliefs workshop with me 🎁 A 30-Day Belief Transformation Journal (>100 pages) 🎁 Bonus interviews and implementation tools If this sounds interesting to you, follow these two simple steps: 1️⃣ Get BEYOND BELIEF today here: https://lnkd.in/eQYUV9Bb 2️⃣ Claim your EXCLUSIVE BONUSES here: https://lnkd.in/eNedAkTZ

Today is the day!! 🎉 Beyond Belief is available anywhere books are sold. I spent the last 6 years writing this book, and it completely changed my life. I hope reading it might also change your life. . . . If you order Beyond Belief before 16 March 23.59 ET, you also get: 1️⃣ Free ticket to a “Break Through Limiting Beliefs” Workshop with me (Date: March 21, 2026 @ 12pm ET / 4pm GMT) ✔ I’ll walk you through the belief-transformation system from Beyond Belief and share what I’ve learned working with leaders at JPMorgan Chase, the U.S. Air Force, PwC, and Amazon. 2️⃣The 30-Day Belief Transformation Journal (100+ pages) ✔ 30 days of guided prompts (a daily system for catching limiting beliefs in real time) ✔ 8 in-depth exercises to uncover the “root beliefs” driving your patterns ✔ Daily 5-minute belief-change templates you can do even on busy days ✔ Evidence tracking to make your beliefs work for you, instead of against you 3️⃣ (NEW) Beyond Belief at Work Private Interview Series Exclusive access to conversations with Kim Scott, Dr. David Burkus, Jon Levy. These aren't public podcast episodes. They're candid, practical conversations on the belief systems that determine how teams think, decide, and perform. If this sounds interesting to you, It's a lot. You get it completely for free when you order the book because I want you to be able to implement the lessons from the book, not just read about the theory. If this sounds interesting, follow these two simple steps: 1️⃣ Get BEYOND BELIEF today here: https://lnkd.in/eQYUV9Bb 2️⃣ Claim your EXCLUSIVE BONUSES here: https://lnkd.in/eNedAkTZ

This is my favourite goal-setting exercise: Here's how it works: Imagine it's December 31, 2026. You achieved the goal you set at the start of the year. Now write a letter 𝘢𝘣𝘰𝘶𝘵 yourself (not to yourself!) in the third person: → Opening: Describe the goal you achieved.  → Middle: Name the obstacles you faced and how you overcame them.  → The Turning Point: What was the moment everything shifted? A belief? A behavior? A decision?  → Closing: What did you learn about yourself in the process? This exercise is based on a psychological technique called illeism: writing about yourself in the third person. When you write about your future self in the third person, you're no longer trapped inside today's doubts. You begin to see your own path forward the way you'd see it for someone you deeply care about - with patience, realism, and genuine belief. P.S. This exercise is part of the Beyond Belief 30-Day Belief Transformation Journal, which you can get completely for free if you grab a copy of Beyond Belief. Swipe for more details!

More people need to know about this study: In my new book Beyond Belief, I talk about one of Dr Richard Wiseman’s most famous studies. He asked participants to flip through a newspaper and count the number of photos it contained. What the participant didn’t know was that halfway through, a huge ad read: 🛑 “Stop counting. There are 43 photos in this newspaper.” Below this was a second message: “Tell the experimenter you have seen this and win $250.” Most “unlucky” participants missed the message entirely. They were so focused on completing the assigned task that they filtered out everything else - including a cash prize staring them in the face. Meanwhile, those who considered themselves lucky were far more likely to spot the message and claim the money. To get luckier, get better at spotting opportunities. To learn more, grab a copy of Beyond Belief today: https://lnkd.in/e98xbRmT

48 hours to go!  Don't miss out on the bonuses I'm giving to early readers of Beyond Belief! 1️⃣ Free ticket to a “Break Through Limiting Beliefs” Workshop with me (Date: March 21, 2026 @ 12pm ET / 4pm GMT) ✔ I’ll walk you through the belief-transformation system from Beyond Belief and share what I’ve learned working with leaders at JPMorgan Chase, the U.S. Air Force, PwC, and Amazon. 2️⃣The 30-Day Belief Transformation Journal (100+ pages) ✔ 30 days of guided prompts (a daily system for catching limiting beliefs in real time) ✔ 8 in-depth exercises to uncover the “root beliefs” driving your patterns ✔ Daily 5-minute belief-change templates you can do even on busy days ✔ Evidence tracking to make your beliefs work for you, instead of against you 3️⃣ Beyond Belief at Work Private Interview Series Exclusive access to conversations with Kim Scott, Dr. David Burkus, Jon Levy. If this sounds interesting to you, 1️⃣ Get BEYOND BELIEF today here: https://lnkd.in/eQYUV9Bb 2️⃣ Claim your EXCLUSIVE BONUSES here: https://lnkd.in/eNedAkTZ

I don't consider myself religious, but I pray. Here's why: When we pray or engage in ritual, we’re not merely thinking about our values or hopes. We’re practicing them. As I explain in Chapter 9 of Beyond Belief, this act reinforces neural pathways, emotional habits, and psychological resilience. The doing itself becomes transformative, regardless of our certainty about religious beliefs. If you count yourself among those who are not religious but find the emptiness of pure skepticism equally unsatisfying, I offer this: You can pray anyway. You can speak into the silence, lean on rituals that people have found meaningful for millennia, and find strength without certainty. Learn more about prayer without faith in Beyond Belief! https://lnkd.in/e98xbRmT

This story made me rethink everything I knew about pain and performance: 56-year-old former derivatives executive Daniel Gisler arrived at a Swiss hospital for a procedure that typically demands full sedation. Gisler refused to be sedated. His only shield against pain was the guidance of a fellow hypnosis student, someone he’d met just months before. The surgeon watched in disbelief as Gisler, fully awake and unmedicated, drifted somewhere beyond the boundaries of pain. He was aware of the pressure, the tugging, even the scraping of metal inside his body. But in his mind, he was somewhere else entirely. Gisler’s experience is just one data point in a growing body of evidence supporting the effectiveness of hypnosedation. Surgery without anesthesia isn’t something most of us would consider, and that’s not the point of the story. But the fact that thousands of ordinary people, like Daniel Gisler, have successfully undergone major procedures this way reveals something profound about human potential: We can reshape our perception of reality by directing our attention through the power of belief. How much of your pain, whatever its source, is truly unavoidable, and how much is a matter of where you focus your mind? The full story and lessons are in my book Beyond Belief. Grab your copy today! https://lnkd.in/e98xbRmT

Most people don’t fail from lack of talent. They fail because of limiting beliefs. As I write in my new book Beyond Belief, beliefs feel like facts. But often they’re just lies your brain repeats to keep you “safe.” The result: → You play small. → You procrastinate. → Or you quit too soon. And research backs this up: → When you believe you can’t, performance drops (the dark side of self-fulfilling prophecies). → People with strong self-efficacy (belief in their own ability) persevere longer, bounce back faster, and choose challenge over comfort. → Even short self-affirmation practices can lower cortisol and improve outcomes under stress. Here’s how to start rewiring limiting beliefs today 👇 1️⃣ Spot the belief holding you back. 2️⃣ Reframe it into a growth statement. 3️⃣ Repeat until your brain treats it as default. Every breakthrough starts with one belief challenged. Which of these limiting beliefs have you caught yourself saying? . . . P.S. If this idea resonates, grab a copy of my upcoming book BEYOND BELIEF to learn more: https://lnkd.in/e98xbRmT It explores the science-backed approach to breaking through limiting beliefs and achieving extraordinary results. If you order before March 16, you also get some exclusive gifts 🎁 To learn more, visit: https://lnkd.in/eQYUV9Bb

24 hours to go! Don't miss out on the bonuses I'm giving to early readers of Beyond Belief! 1️⃣ Free ticket to a “Break Through Limiting Beliefs” Workshop with me (Date: March 21, 2026 @ 12pm ET / 4pm GMT) ✔ I’ll walk you through the belief-transformation system from Beyond Belief and share what I’ve learned working with leaders at JPMorgan Chase, the U.S. Air Force, PwC, and Amazon. 2️⃣The 30-Day Belief Transformation Journal (100+ pages) ✔ 30 days of guided prompts (a daily system for catching limiting beliefs in real time) ✔ 8 in-depth exercises to uncover the “root beliefs” driving your patterns ✔ Daily 5-minute belief-change templates you can do even on busy days ✔ Evidence tracking to make your beliefs work for you, instead of against you 3️⃣ Beyond Belief at Work Private Interview Series Exclusive access to conversations with Kim Scott, Dr. David Burkus, Jon Levy. If this sounds interesting to you: 1️⃣ Get BEYOND BELIEF today here: https://lnkd.in/eQYUV9Bb 2️⃣ Claim your EXCLUSIVE BONUSES here: https://lnkd.in/eNedAkTZ

This "longevity" study blew my mind In a landmark study, Dr Becca Levy and colleagues followed 660 people aged 50+ for nearly 23 years. They discovered that those with more positive views of aging lived 7.5 years longer than those with negative views, even after controlling for health status, socioeconomic factors, and other variables. Why? When people hold negative aging beliefs (“I might fall” or “I’m too old for this”), they’re more likely to avoid physical challenges. Avoiding challenges leads to actual physical deconditioning. The deconditioning makes activities more difficult and potentially more painful, which reinforces avoidance. Socially, this often leads to isolation, which increases stress and depression risk. The cycle continues... Grab a copy of my book Beyond Belief to learn how your beliefs can change your biology! https://lnkd.in/e98xbRmT

Fact. Faith. Belief. Most people think they're the same thing. They're not. A FACT is true whether you believe it or not. Water freezes at 0° Celsius.  Light­ travels at approximately 300,000 kilometers per second.  These are facts: measurable, verifiable, and true, whether one believes them or not. At the other extreme is FAITH:  a conviction that doesn’t require evidence.  Faith can be inspiring, but by definition, it doesn’t ask for proof. Most of life’s essential questions happen in the vast, messy space between the two. Will this business succeed? Should I take this job? Is this the right person to marry? That's where BELIEFS live. A belief sits right in the middle between fact and faith: open to revision, open to change. Beliefs aren't truths. They're tools. Which means you can choose them. To learn how to upgrade your beliefs and achieve extraordinary results, check out my new book Beyond Belief. https://lnkd.in/e98xbRmT

My new book Beyond Belief is out 🎉. I wrote it for anyone who's ever felt held back by their own limiting beliefs. Grab your copy today to break through limiting beliefs and achieve extraordinary results. . . . If you order Beyond Belief before 16 March 23.59 ET, you also get: 1️⃣ Free ticket to a “Break Through Limiting Beliefs” Workshop with me (Date: March 21, 2026 @ 12pm ET / 4pm GMT) ✔ I’ll walk you through the belief-transformation system from Beyond Belief and share what I’ve learned working with leaders at JPMorgan Chase, the U.S. Air Force, PwC, and Amazon. 2️⃣The 30-Day Belief Transformation Journal (100+ pages) ✔ 30 days of guided prompts (a daily system for catching limiting beliefs in real time) ✔ 8 in-depth exercises to uncover the “root beliefs” driving your patterns ✔ Daily 5-minute belief-change templates you can do even on busy days ✔ Evidence tracking to make your beliefs work for you, instead of against you 3️⃣ (NEW) Beyond Belief at Work Private Interview Series Exclusive access to conversations with Kim Scott, Dr. David Burkus, Jon Levy. It's a lot. You get it completely for free when you order the book because I want you to be able to implement the lessons from the book, not just read about the theory. If this sounds interesting, follow these two simple steps: 1️⃣ Get BEYOND BELIEF today here: https://lnkd.in/eQYUV9Bb 2️⃣ Claim your EXCLUSIVE BONUSES here: https://lnkd.in/eNedAkTZ

#1 reason stopping us from starting: Not (lack of) talent. But the story we tell ourselves. "I'm too old." "I'm too late." "I missed my window." I've heard every version of this limiting belief. And I've studied the psychology behind why we cling to these stories. Here's what research shows: Your brain doesn't care about your age. Your potential doesn't expire. Your past doesn't determine what's possible now. The only real deadline is the one you invented. Vera Wang entered fashion at 40. Julia Child published her first cookbook at 50. Colonel Sanders started KFC at 62. You're not too old. You're not too late. You're not behind. You're just believing a story that isn't true. Start messy. Start scared. Start today. 📚 If this post resonates, my upcoming book BEYOND BELIEF explores the science-backed approach to breaking through limiting beliefs and achieving extraordinary results. Get your copy today and unlock exclusive gifts: https://lnkd.in/eQYUV9Bb

Harsh truth: Knowing what to do and why you should do it isn’t enough. If it were, we’d all follow through on everything we know is good for us. You can have a perfect plan but if you don’t believe your effort will make a difference, you won’t persist. And without that belief, even the best advice becomes wasted breath. To learn how to transform your beliefs and achieve extraordinary results, grab a copy of my new book Beyond Belief. https://lnkd.in/e98xbRmT . . . If you get your copy before March 16, you also get access to these exclusive bonuses: 🎁 Free ticket to a “Break Through Limiting Beliefs” Workshop with me (Date: March 21, 2026 @ 12pm ET / 4pm GMT) ✔ I’ll walk you through the belief-transformation system from Beyond Belief and share what I’ve learned working with leaders at JPMorgan Chase, the U.S. Air Force, PwC, and Amazon. 🎁 The 30-Day Belief Transformation Journal (100+ pages) ✔ 30 days of guided prompts (a daily system for catching limiting beliefs in real time) ✔ 8 in-depth exercises to uncover the “root beliefs” driving your patterns ✔ Daily 5-minute belief-change templates you can do even on busy days ✔ Evidence tracking to make your beliefs work for you, instead of against you 🎁 (NEW) Beyond Belief at Work Private Interview Series Exclusive access to conversations with Kim Scott, Dr. David Burkus, Jon Levy.  . . . If this sounds interesting to you, follow these two simple steps: 1️⃣ Get BEYOND BELIEF today here: https://lnkd.in/eQYUV9Bb   2️⃣ Claim your EXCLUSIVE BONUSES here: https://lnkd.in/eNedAkTZ

Most people read books, nod along, and then... nothing changes. That's why everyone who orders my new book Beyond Belief before March 16 gets instant access to the 30-Day Belief Transformation Journal. This journal alternates between two types of practice: 🌞Daily 5-Minute Practice: These are quick morning and evening check-ins where you gather evidence, set intentions, and track belief shifts. ✍️In-Depth Exercises: These are 30-60 minute exercises that build specific skills: identifying limiting beliefs, training attention, working with relationships, and setting goals effectively. These exercises will help you:  • Uncover hidden reasons why you quit  • Identify areas where you low agency  • Set goals you actually stick to  • And more… This is how belief change actually happens. Not through affirmations. Not through wishful thinking. Through daily evidence gathering. 100+ pages. Instant access. If this sounds interesting to you, 1️⃣ Get BEYOND BELIEF today here: https://lnkd.in/eQYUV9Bb 2️⃣ Claim your EXCLUSIVE BONUSES here: https://lnkd.in/eNedAkTZ

Overthinking = Stuck in a mental maze. Here’s how to break the cycle: Step 1: Ask yourself: Am I replaying the same thought?  👉 If no, acknowledge it without judgment. Let it drift away.  👉 If yes, ask: Can I affect the situation? Step 2: If it’s beyond your control, let it go.  👉 If you can influence it, ask: Will it matter tomorrow? Step 3: Keep zooming out. 👉 Will it matter next week? 👉 Will it matter next year? If the answer is no, release it.  If the answer is yes, take action. Because action is the antidote to overthinking. This simple sequence trains your mind to stop ruminating and start focusing on what truly matters. Which question in this flowchart do you need most right now? -- If you found this useful: ♻️ Repost to help your network too 🛎️ Follow me, Nir Eyal, for more science-backed strategies

The most important iOS upgrade this year: Your BELIEFS Think about the last year. How many times did you: → Hold back from an opportunity because you "weren't ready yet"? → Decline a presentation opportunity because “you suck at presenting"? → Stay quiet in the meeting when you have a good idea?  The cost of a belief isn’t limited to dollars and titles. Over time, it influences which rooms you step into, which risks you consider worth taking, and ultimately which version of yourself gets expressed.  In my new book Beyond Belief, I lay out exactly how these belief systems form and how to redesign them. Grab a copy today! https://lnkd.in/e98xbRmT

This is my favourite mantra: "The body gets what it needs if you let it." In my podcast interview with Matt Abrahams on the Think Fast Talk Smart podcast, I explain why! Check out our conversation here: https://lnkd.in/ez6QDGnb

Visualization might be sabotaging you Here’s why: NYU psychologist Dr. Gabriele Oettingen spent decades studying this. In one experiment, she hooked participants up to blood pressure monitors and asked them to vividly visualize achieving their biggest dreams — the job, the body, the relationship. Their blood pressure dropped immediately. Sounds good, right? It wasn't. Their bodies had already registered the emotional reward — before any work was done. In my book Beyond Belief, I call this the Circle of False Promise. It works like this: you fantasize → reality disappoints → you feel more helpless → you escape back into fantasy. Each cycle makes it harder to act. The good news? There's a science-backed alternative. Instead of visualizing success in isolation, you need to deliberately pair your goal with the real obstacles in your way. Then create an if-then plan for when those obstacles show up. Example:  → Goal: Run a 5K by June  → Obstacle: I'll want to sleep in instead of train  → Plan: I'll put my running shoes by my bed and commit to just putting them on To learn more, grab a copy of Beyond Belief today and unlock exclusive bonuses!