Neil Johnson's Recent LinkedIn Posts

In an another entrepreneurial leap, I’m massively excited to introduce Gutsy AI (https://gutsy.so/), a market research platform for teams to easily create AI-lookalike audiences and predict reactions to ideas and reputation risks, all in seconds. Even though I’ve always believed in my creative and strategic intuitio…

I fondly remember the golden era of social insights when someone would present the wordcloud in a meeting and we’d nod like ‘pizza’ in 72 font was a profound human truth. It’s funny looking back, but it also says something about the long-standing challenge with building audience understanding out of tiny fragments.…

LinkedIn spent the week applauding Coca-Cola for "making Coca-Cola more Coca-Cola." I get it. But sit with the comedy a second. One of the most researched brands on earth, rooms full of strategists, millions, months, and the big reveal is... Coke drinkers on Reddit mourning the black Coke Zero can and pointing out…

I fondly remember the golden era of social insights when someone would present the wordcloud in a meeting and we’d nod like ‘pizza’ in 72 font was a profound human truth. It’s funny looking back, but it also says something about the long-standing challenge with building audience understanding out of tiny fragments.…

In an another entrepreneurial leap, I’m massively excited to introduce Gutsy AI (https://gutsy.so/), a market research platform for teams to easily create AI-lookalike audiences and predict reactions to ideas and reputation risks, all in seconds. Even though I’ve always believed in my creative and strategic intuitio…

It's 1996. A few chapters into my Goosebumps novel, I get thirsty, so I bounce to the fridge and grab an Orbitz, the odd beverage with little balls suspended in it. Simpler times. For the sake of nostalgia, we imagined Orbitz on the 2026 shelf and wondered: would anyone drink it today? (I'm still wondering if anyon…