Richard Moore's Recent LinkedIn Posts

These two people are incredible. And I want to share why. Yesterday in London we had the second part of our Position to Convert event. This is an immersion that founders joined to understand deeply strategy, brand and conversion. And in covering those three topics there's no way I could have done it on my ow…

I've never met a founder who was struggling because: ↳ They didn't have enough leads ↳ Their content wasn't good enough ↳ Or they weren't posting often enough And yet that's where most of the effort goes More posts More DMs More engagement And the pipeline stays the same Look, when someone comes to me and says…

Imagine being such a badass that you: - Develop the Women's business strategy for Nike - Then build Nike's largest running market in EMEA - Then become the E-commerce Director for the Jordan brand - (...and have a Ducati) But Silvia D'Anna is more than her 15 years of incredible experience at BCS and Nike. She's…

I'm moving towards 120,000 followers over the 8 years of being here on LinkedIn. More importantly I've worked with hundreds of founders in the middle-age, ex-corporate founder space And there's one truth I've found when I speak to people who desperately chase follower counts They overlook that going viral tend…

In 1920, a psychologist called Edward Thorndike figured out something that's costing you money right now on LinkedIn He called it the Halo Effect. When people are impressed by one trait, they assume you're good at everything else too. And on LinkedIn? The belief is the halo is your follower count Big following =…

"Richard, they said they'd get back to me Monday. It's now Thursday. Should I follow up?" Yes. But not with the message you're about to send. Because I already know what it says: "Just wanted to check in" "Let me know your thoughts" And both of those can kill the deal. I know that sounds extreme. But there's a…