Roberto Blake's Recent LinkedIn Posts

This might be the most important post I ever write. And I think I’ve struggled with this for years and I think this post will find you when you really need it. Happiness is too vague a word an we use it as a lazy catch all to mean some very specific things. I actually keep debating on “money can’t buy happiness” but I’ve settled on “Money Can’t Buy Happiness, Because Happiness Isn’t for Sale”. We want to use money as a tool: - remove financial stress - expand health options - get access to pleasure/dopamine - build security - eliminate threats - access experiences - feel general contentment/comfort You can have all of that and more and be wildly unhappy through no fault of your own, because you dog of 15 years died… You lost your parents… You lost the love of your life. Or you can have a traumatic experience that you just can’t seem to heal… (properly or quickly) Maybe there is even a God shaped hole in your heart that nothing seems to fill. If in chase happiness as if it something you can capture or sustain or if you believe that materialism or financial security should grant it to you… “You have all this, you should be a happy, you shouldn’t complain…” You’re just setting yourself up to abuse your mind and rob yourself of peace from a mental health standpoint. You need to accept that it’s okay to admit that you’re not okay… And that having more than someone else or plenty of options or security… doesn’t mean that you SHOULD be okay… If your scars are not as obvious to the naked eye, it doesn’t make them somehow less real, or less painful. So as I said… Money can’t buy happiness, it can provide a lot of wonderful things. But those things and options don’t cancel out the pain you might be feeling… Money can’t buy Happiness, because it can’t buy the love you might need to heal… The love that you might need to give yourself…

Use 1of10 to Make YouTube Thumbnails even if you don't have design skills. In this YouTube Workshop I will show you how to use 1of10 to Create Better YouTube Thumbnails and how to use 1of10 as YouTube System for Ideation and Packaging so you can get more views on your videos. USE CODE: Roberto at checkout to get 20% Off for Life! https://lnkd.in/euw-nsW2 #SPONSORED By 1of10 the Best Tool for YouTube Strategy and Ideation.

After April 2026 the Awesome Creator Academy Pro Group will no longer be $500 a year (for new signups)… Right now is the most affordable price to join, and you’ll be grandfathered at this price for 3 years. The value has significantly increased since our changes to the program last year, and with new Systems we’ve added it will be going to $1000 a year. Members get 2 LIVE Office Hours Group Calls per week. That’s roughly 100 meetings per year (60-90 minute sessions) at roughly $20/week. This is in addition to 100 hours of exclusive video material from our Creator CORE Operating System… And hundreds of digital download templates and assets. https://lnkd.in/epW-zvqf The VIP and ELITE tiers (as well as the basic tier) will also be increasing in price April 2026 for new signups as well. This is the lowest price opportunity there will be for the Academy if you’re ready to take content creation seriously and treat it like a business. If you have questions, feel free to DM me!

Stop being precious about quality over quantity. QUANTITY builds QUALITY. What you’re scared of is being judged for building in public. Babe Ruth - 8399 attempts, 714 home runs. 8.5% Frank Sinatra - 1200 Songs, 209 hits. 17% Pablo Picasso- 150,000 pieces, 1170 hits. 0.7% Taking action matters. Do the work. Failure isn’t to be avoided, it’s the price of success. So is being judged.

AI isn't just automating tasks; it's becoming a personalized editing coach. Imagine feeding it a reference color grade and asking it to guide you through the exact settings in your video editing software. No more fumbling—just precise instructions tailored to your needs. AI offers personalized guidance, saving time and allowing creators to focus on crafting better content and connecting with their community. #AI #VideoEditing #GeminiPro #PremierePro

Hey Creators, Get 10 Hours of Training from the Creator Keynote Collection ($199), $39.80 until the end of January 2026. This is your last change to get this discount! https://lnkd.in/eYEgj6QR You will also be getting my future Keynotes including my 2026 Keynotes this year.

A Niche is NOT a Prison... It's Clarity on a Community You Get to Serve. https://lnkd.in/ee_UyDPe

You understand your audience—that's clear. But what if you went deeper? Think beyond the surface. Tap into the day-to-day realities of your ideal viewer. Understanding their world will answer so many other questions—like the optimal time to post. Imagine them unwinding after a long day, ready to engage. There is no such thing as "the best time to upload" for the aglorithm. You should know when your audince is awake, aware and available to watch content and when it will be a priority for them. Content strategy isn't just about you; it's about them. #AudienceEngagement #ContentStrategy #MarketingTips #TargetAudience

YouTube Channel Reviews via Super Chat (rules in description) We will do up to 10 Channel Reviews for Super Chats of $20+ Review will address titles, thumbnails, one criticism and one compliment, and one piece of ACTIONABLE ADVICE. Any Super Chats after the 10 Channel Limit will be placed in a queue for next session (usually weekends. #SPONSORED BY 1OF10 https://lnkd.in/euw-nsW2 Use Discount Code Roberto for 20% OFF 🚀 Join My FREE Creator Foundations Course with 900+ Serious Creators https://lnkd.in/eDdayFjm 📚 Learn More from My Best Selling Book - https://amzn.to/3kVdZa9 📩 Get MY FREE 12 Week Creator Playbook - https://lnkd.in/emdkjwNB ⚡️ Youtube Starter Kit - 100+ YouTube Templates and Download Assets to Help You Grow Your Channel https://lnkd.in/giGJsMR $20 DISCOUNT CODE: 20OFF 🤑 Brand Deals Starter Kit - Join 600+ Creators Getting Better Paid Sponsorships and Media Kits - https://lnkd.in/gDFQj4Rn $20 DISCOUNT CODE: 20OFF 🚀 JOIN THE AWESOME CREATOR ACADEMY PRO GROUP with 100+ Serious Creators - Get 2x Weekly Group Coaching Calls and Access to All of Our Digital Products and Online Courses https://lnkd.in/gMP3JBbn REQUEST A 30-MINUTE YOUTUBE CHANNEL REVIEW ⚡️ https://lnkd.in/gcunpmjw REQUEST A 90-MINUTE STRATEGY SESSION ⚡️ https://lnkd.in/ebVx49nk Timestamps: by @DougHewsonYT

Most creators fail because they chase attention instead of earning trust.

One of the things I have seen make the most difference in Creators growing a YouTube Channel successfully is their SUPPORT SYSTEM. When Creators have the support of their family, a spouse, a significant other or a team, I have seen them grow faster that Creators who truly have no one to support them emotionally or physically. The Creators who grow the fastest have this and have someone who helps them with the actual content, and/or other Creators they can talk to about their ideas and their systems and strategies. What I have seen up close is that consistency and quality suffers when that support system is no longer there. This is one of the most overlooked aspects of why some Creators grow faster than others with no other difference between them that someone would notice. Accountability has been a huge factor I’ve seen come from Creators doing coaching, cohorts of are part of group coaching communities. Also in Creators who have collaborations built into their content strategy. Creators who have teams don’t just have more speed and productivity but more focus in their work structure from body doubling. They don’t have to rely on pure motivation because they have these built-in support structures and accountability to keep them on track. Solo Creators struggle when they don’t take advantage of speed and fast decision making, don’t commit to a niche and stretch themselves too thin, and strive for levels of quality their lifestyle, limited mental bandwidth and physical capacity just can’t handle. They burnout if they don’t physical breakdown… Usually because they are comparing and competing with people who have more support and resources behind the scenes than they do. Of all the unspoken truths of being a content creator, this is one of the most important and overlooked things that nobody talks about.

YouTube Channel Reviews via Super Chat (rules in description) We will do up to 10 Channel Reviews for Super Chats of $20+ Review will address titles, thumbnails, one criticism and one compliment, and one piece of ACTIONABLE ADVICE. Any Super Chats after the 10 Channel Limit will be placed in a queue for next session (usually weekends. #SPONSORED BY 1OF10 https://lnkd.in/euw-nsW2 Use Discount Code Roberto for 20% OFF 🚀 Join My FREE Creator Foundations Course with 900+ Serious Creators https://lnkd.in/eDdayFjm 📚 Learn More from My Best Selling Book - https://amzn.to/3kVdZa9 📩 Get MY FREE 12 Week Creator Playbook - https://lnkd.in/emdkjwNB ⚡️ Youtube Starter Kit - 100+ YouTube Templates and Download Assets to Help You Grow Your Channel https://lnkd.in/giGJsMR $20 DISCOUNT CODE: 20OFF 🤑 Brand Deals Starter Kit - Join 600+ Creators Getting Better Paid Sponsorships and Media Kits - https://lnkd.in/gDFQj4Rn $20 DISCOUNT CODE: 20OFF 🚀 JOIN THE AWESOME CREATOR ACADEMY PRO GROUP with 100+ Serious Creators - Get 2x Weekly Group Coaching Calls and Access to All of Our Digital Products and Online Courses https://lnkd.in/gMP3JBbn REQUEST A 30-MINUTE YOUTUBE CHANNEL REVIEW ⚡️ https://lnkd.in/gcunpmjw REQUEST A 90-MINUTE STRATEGY SESSION ⚡️ https://lnkd.in/ebVx49nk Timestamps: by @DougHewsonYT

What makes your content stand out? To capture attention, tap into familiarity bias. Know your audience and leverage the cultural figures they connect with. If you're not Gen Z, then Gen Z references may not resonate. Understand your unique value proposition and offer a fresh perspective. Even entertainers solve a problem: boredom. How can you be different? #ContentStrategy #MarketingTips #AudienceEngagement #ValueProposition

Entrepreneurs possess a unique advantage: the ability to rapidly translate ideas into tangible solutions. Creative individuals leverage intuition, inspiration, passion, and empathy to meet people where they are, solving problems and creating value that others overlook. This capacity to synthesize understanding with action is a powerful asset. The key lies in the ability to swiftly turn thoughts into valuable offerings. #Entrepreneurship #Innovation #ProblemSolving

AI automation is a game-changer for community coaches and podcasters. By automating repetitive tasks, AI frees up valuable time, allowing them to focus on human-centric activities that truly make a difference. This not only enhances their engagement but also significantly increases their reach. Embrace AI to amplify your impact, not replace your humanity. #AIAutomation #Productivity

Education-based content often faces perception challenges. Viewers weigh the value of their time, seeking efficiency and credible insights. Content creators must deliver concise, impactful lessons to overcome skepticism and demonstrate immediate value. The key to unlocking engagement? Respecting the audience's time and delivering on the promise of learning. #Education #Learning #ContentCreation #Efficiency

YOU ARE NOT THE NICHE. The audience is the niche. YOU are the brand… Make content to attract your tribe… Not to satisfy your ego or insecurity. STOP thinking like an artist. START thinking as a brand. An Artist only has to satisfy themselves. A Brand has to put the Audience first.

We are moving to a culture where normal people don’t engage with content anymore. They consume it scrolling and move on or watch it on their TV like in the 90s. The parasocial people who are terminally online are a vocal and visible minority.

The 2 highest leverage opportunities in Creator Education are Non-English Creator Strategy (70% of the YouTube audience is Non-English Speaking) And the other is Gaming Creator Education, which is YouTube’s single highest overall category by viewership. Anyone who becomes the institutional authority in either of these two categories… will make over $100M across the next 5-8 years.

I built a thing…. And it’s kinda cool…

Content Creation is a Business if you don’t treat it like a Hobby. Platforms treat it like a business, advertisers treat it like a business, viewers expect a quality experience. If you treat content like a Hobby (which you’re allowed to do) just remember you’re the only one in the equation doing so. Everyone else has a clear expectation of value that are looking to extract or exchange. Platforms extract ad revenue whether you’re doing it for fun or not. Advertisers get customers whether you’re doing it for fun or not. Viewers care about whether the content is good, not whether you enjoyed making it. You’re allowed to have this a Hobby, I’m just being honest about the fact that you may find yourself unsatisfied with that if you expect people to validate and honor that you’re doing it for yourself… The platforms, advertisers and viewers, generally have very little investment in how you feel about what you’re making. That doesn’t mean you can’t enjoy it. It means that it’s not something the other people you’re asking for support or validation, have that as a priority. If we can be honest about that, you can make a realistic decision about your investment, whether as a hobby or a business. Most people won’t tell you that when they want to say “this is the most fun job ever”, because they are expected to say that or be called out of touch or not humble. The reality won’t match that rhetoric when you are a working class creator, thinking maybe your hobby might work out and turn into something more. This is the actual reason for the burnout epidemic, expectations for small and new creators don’t match reality… because we have a culture that doesn’t let most larger or mid tier creators be honest… Being honest is a liability in an industry built for vibes.

AI isn't about replacing people; it's about eliminating boring tasks. Focus on what makes you irreplaceable: your personality, charm, and unique delivery. Offload tasks that AI excels at—the ones you dislike anyway. Eliminating draining tasks frees you to enhance your creativity and humanity. Compete with quality, not slop. If you're not making content for pigs, don't worry about the slop. #AI #Productivity #Automation #Creativity #Innovation

Ever clicked on a video, got hooked by the topic, then immediately bailed because of terrible audio? Don't believe the hype that your market is drowning in high-quality content. From a purely technical standpoint; audio, lighting, editing that removes dead air, most niches are wide open. Whatever you're creating, quality still cuts through the noise. Focus on the fundamentals.

This is why I use OpusClip for my Short Form and Repurposing: Imagine a tool that not only grabs content from livestreams and speaking engagements but also automatically reframes horizontal shots, tracks movement, and delivers ready-to-use YouTube Shorts in seconds. What used to take 20-30 minutes of manual editing is now done in 90 seconds. #VideoEditing #ContentCreation #YouTubeShorts #Automation #Productivity

Low view counts on YouTube often lead to the assumption that content quality is the issue. However, many times the key to gaining views isn't the content itself, but rather how it's packaged. Attention-grabbing thumbnails, concise titles, and strategic promotion can significantly impact viewership. Is your content package optimized to capture attention and drive engagement?

Consistency beats intensity, every single time.

Spotify's AI is changing the podcasting game. It automatically generates transcripts and show notes, which saves creators time and lets them focus on what they do best: human-centric work. Imagine the possibilities, more engaging content, deeper audience connections. AI isn't replacing creativity; it's augmenting it. #AI #Podcasting #Automation #Productivity #Innovation

The problem in YouTube Strategy isn’t a lack of new information or new gimmicks, or trends that blow up. The actual problem is that most aren’t willing to push their clients to grow up, stop chasing vitality and fame… And treat content like a proper business. Most people don’t need to go viral to make a living. But what they do need is to buckle down and do the damned fundamentals and build their bloody systems… Stop the late night editing and get proper sleep and build their business around their lifestyle, not the other way around. That is the real issue.

Anyone saying it’s the “End of YouTube” is baiting you, or venting. We are at the beginning of the Second Golden Age of YouTube… But some people are so terminally online they can’t think from the perspective of regular consumers who are getting a great experience… who spend more time on the platform than any other medium, or any other site or app every week… Or if THEY aren’t thriving and getting what they want, they project that on to the entire industry. The Creator Economy grows year over year beyond most other industries. Is the single lowest cost high profit margin opportunity in the entire world with almost no barrier to entry.

I built a FREE Brand Deals CRM for Creators to use… and it doesn’t require login or signup to use it! https://lnkd.in/gzhpGQF5 Try it out and tell me what you think!

Building Creator Dictionary was such a fun project and I really think a lot of you would enjoy using it! 😊 creatordictionary.com We have definitions for over 1000 terms! And are happy to take suggestions for more! The largest glossary/dictionary for creators, influencers and marketers!

You’re not obligated to have opinion about everything, speak on everything or use your platform. In fact influencers should be doing less of that nonsense. Most influencers aren’t even educated about everything within their craft of industry they should be. It’s wildly irresponsible for people with platforms to “speak” on things they are wildly uneducated about to an audience even less educated than them about it… Particularly with an abundance of deep fakes, hot takes, and misinformation constantly circulating, assuming experts and leaders aren’t outright lying to the average person. Sure anyone can use their free speech however they want. I just think it’s irresponsible, reckless and unproductive for influencers and celebrities to insert themselves into these issues. In most cases we are talking about people with the primary skill of marketing at best… and being entertaining and attractive at the least… People not qualified to edu after anyone, and overqualified to sell ideas… Oh wait… maybe that’s exactly why people want them to speak 🤔

Looking for initial test users for CreatorScoreCards. https://lnkd.in/gpTUq63y This is the most comprehensive YouTube Data Tool ever made for content creators on Analyzing a Channel and Measuring Data. 📈 Would love your feedback after trying it out. Sign up for a free account and tell me what you think!

Content is a business. That is going to rub some people the wrong way. You can make content for fun. But people are allowed to be part of the industry and to make it career a take a small piece of the BILLIONS of Dollars produced the Creator Economy. You want to do it for fun, that’s fine, people play sports for fun, sing or dance for fun… But people are also allowed to make a living doing it and pursue that. It’s not your place to tell them “get a real job”. You can encourage them or ignore them, but if you want to tell them they can’t do it for money, you can shove it… 😑

Building a community is key, but promotion is often overlooked. Don't hesitate to promote yourself after providing value. Align your products with primal needs like money, status, time, health, or relationships. By solving these concerns and consistently promoting, you'll see results. Remember, proper execution is vital. Inform your audience of opportunities and watch your brand grow. #SelfPromotion #ValueDriven #MarketingTips

If you want to access my Day 1 Keynote Slides from Podfest you can download them here: https://lnkd.in/e2BqanhU #podfest #podfest2026

Turn attention into assets. Turn skills into income. Turn content into ownership. Turn views into leverage.

YouTube Channel Reviews via Super Chat (rules in description) We will do up to 10 Channel Reviews for Super Chats of $20+ Review will address titles, thumbnails, one criticism and one compliment, and one piece of ACTIONABLE ADVICE. Any Super Chats after the 10 Channel Limit will be placed in a queue for next session (usually weekends. #SPONSORED BY 1OF10 https://lnkd.in/euw-nsW2 Use Discount Code Roberto for 20% OFF 🚀 Join My FREE Creator Foundations Course with 900+ Serious Creators https://lnkd.in/eDdayFjm 📚 Learn More from My Best Selling Book - https://amzn.to/3kVdZa9 📩 Get MY FREE 12 Week Creator Playbook - https://lnkd.in/emdkjwNB ⚡️ Youtube Starter Kit - 100+ YouTube Templates and Download Assets to Help You Grow Your Channel https://lnkd.in/giGJsMR $20 DISCOUNT CODE: 20OFF 🤑 Brand Deals Starter Kit - Join 600+ Creators Getting Better Paid Sponsorships and Media Kits - https://lnkd.in/gDFQj4Rn $20 DISCOUNT CODE: 20OFF 🚀 JOIN THE AWESOME CREATOR ACADEMY PRO GROUP with 100+ Serious Creators - Get 2x Weekly Group Coaching Calls and Access to All of Our Digital Products and Online Courses https://lnkd.in/gMP3JBbn REQUEST A 30-MINUTE YOUTUBE CHANNEL REVIEW ⚡️ https://lnkd.in/gcunpmjw REQUEST A 90-MINUTE STRATEGY SESSION ⚡️ https://lnkd.in/ebVx49nk Timestamps: by @DougHewsonYT

Snapchat Is Adding Creator Subscriptions for Exclusive Content https://lnkd.in/eWiUcCYA Subscriptions launch on Feb. 23 and will unlock exclusive Snaps or Stories on the platform, priority reply features to ensure your messages are highlighted to the creator, and an ad-free experience.

FOMO is killing your growth as a content creator… (let’s fix that) You’re afraid to niche down because you’re afraid you’ll never get to express or explore every passion, or that some part of you will go unseen forever… You’re over consuming advice because you’re afraid that you’ll miss the one piece of information that matters. You’re buying gear you don’t even have the time to learn, let alone master, because you’re afraid that you’ll be judged if you don’t. You’re afraid to post because you’re afraid to fail in public by not getting what you or someone else thinks is enough views to matter. It’s FEAR that is the instrument of your pain… and I sense much fear in you… Here is how you solve it. Commit to Clarity, use IKIGAI to niche down to an audience. Commit to consistent uploads and have faith the quality will come from quantity (Kaizen) Commit to learning, but not at the expense of doing, remember that through practice one gains experience… START with the mind and heart of a beginner, reject perfection… (Shoshin) Commit to enduring hardship, slow growth, criticism, comparison. Give yourself grace and be graceful, don’t lash out, abuse yourself or others out of frustration. Learn emotion control and channel it into improvement. (Gaman) Your true fear is a fear of COMMITMENT because what if you commit and fail publicly? YOU WILL FAIL IN PUBLIC. There is no shame in that, because that is the price that must be paid or risked to do anything worth doing. You are looking for certainty in all the wrong places. The certainty only comes from the act of COMMITMENT. It is a leap of faith…

Checkout Creator Dictionary! https://lnkd.in/ebNprhNR