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Rob Gabel's Recent LinkedIn Posts
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Rob Gabel
Sales & Marketing
3mo
Overheard at Spotter Showcase: TikTok users saw 100,000 videos in 6 months. How many did they remember? 5? 20?
14 *million* creators got one video to over 100,000 “views” last year….
My analysis found at least 210 trillion views last year in social video…
So “views” obviously have become meaningless, they’re just an insert in a scrolling forgotten scroll
Views don’t matter. Views don’t drive culture. Views don’t create a relationship
Tonight in NYC, brands, creators and Spotter are talking about what does.
And I’ll share more tomorrow!
145
Rob Gabel
Sales & Marketing
3mo
Overheard at Spotter Showcase: TikTok users saw 100,000 videos in 6 months. How many did they remember? 5? 20?
14 *million* creators got one video to over 100,000 “views” last year….
My analysis found at least 210 trillion views last year in social video…
So “views” obviously have become meaningless, they’re just an insert in a scrolling forgotten scroll
Views don’t matter. Views don’t drive culture. Views don’t create a relationship
Tonight in NYC, brands, creators and Spotter are talking about what does.
And I’ll share more tomorrow!
145
Rob Gabel
Sales & Marketing
3mo
Overheard at Spotter Showcase: TikTok users saw 100,000 videos in 6 months. How many did they remember? 5? 20?
14 *million* creators got one video to over 100,000 “views” last year….
My analysis found at least 210 trillion views last year in social video…
So “views” obviously have become meaningless, they’re just an insert in a scrolling forgotten scroll
Views don’t matter. Views don’t drive culture. Views don’t create a relationship
Tonight in NYC, brands, creators and Spotter are talking about what does.
And I’ll share more tomorrow!
145