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Stefan Bader
Tech & AI
5mo
If someone like Elena Verna - arguably the best operator in our space - publicly shares the core hypothesis your business is built on, especially when it’s still controversial, it does something to you.
It reinforces our deep conviction.
Elena Verna nails it in her latest piece:
Growth is no longer a distribution problem. It’s a trust problem.
When we saw her take on this on stage at a conference, we got excited about backing this piece as a sponsor. A simple LinkedIn DM got it rolling.
In 2026, GTM will be defined by the AI-driven collapse of product-channel fit.
SEO, paid, and outbound - all will become commoditized and hyper-competitive.
There are tactics, though. Ones that can be built and scaled around trust.
If you’re rethinking your GTM in 2026, start here.
Elena’s Substack 👉 https://lnkd.in/gmJ5c_xp
131
Stefan Bader
Tech & AI
5mo
If someone like Elena Verna - arguably the best operator in our space - publicly shares the core hypothesis your business is built on, especially when it’s still controversial, it does something to you.
It reinforces our deep conviction.
Elena Verna nails it in her latest piece:
Growth is no longer a distribution problem. It’s a trust problem.
When we saw her take on this on stage at a conference, we got excited about backing this piece as a sponsor. A simple LinkedIn DM got it rolling.
In 2026, GTM will be defined by the AI-driven collapse of product-channel fit.
SEO, paid, and outbound - all will become commoditized and hyper-competitive.
There are tactics, though. Ones that can be built and scaled around trust.
If you’re rethinking your GTM in 2026, start here.
Elena’s Substack 👉 https://lnkd.in/gmJ5c_xp
131
Stefan Bader
Tech & AI
5mo
If someone like Elena Verna - arguably the best operator in our space - publicly shares the core hypothesis your business is built on, especially when it’s still controversial, it does something to you.
It reinforces our deep conviction.
Elena Verna nails it in her latest piece:
Growth is no longer a distribution problem. It’s a trust problem.
When we saw her take on this on stage at a conference, we got excited about backing this piece as a sponsor. A simple LinkedIn DM got it rolling.
In 2026, GTM will be defined by the AI-driven collapse of product-channel fit.
SEO, paid, and outbound - all will become commoditized and hyper-competitive.
There are tactics, though. Ones that can be built and scaled around trust.
If you’re rethinking your GTM in 2026, start here.
Elena’s Substack 👉 https://lnkd.in/gmJ5c_xp
131