Peter Weinberg's Recent LinkedIn Posts

Breaking news! Evidenza was just featured in…the Harvard Business Review. The article covers synthetic research, a new category we're helping create with our customers. It captures the opportunity, limitations, and nuances better than anything I’ve read. And it even includes an organic survey of real humans. Bravo to the brilliant authors: Professor Puntoni of Wharton, Professor Toubia of Columbia Business School, and Jeremy Korst of GBK. Synthetic research can’t do everything --- pricing research and longitudinal analysis are the next frontiers. But it can already replicate most forms of quantitative and qualitative research with stunning accuracy, at unthinkable speeds and accessible costs. In B2B especially, it’s bringing data to decisions that were previously based only on opinions. Grazie mille to everyone who has supported us. Link in the comments 👇

My darling wife was 7-months pregnant when I quit my wonderful job at LinkedIn. It was a terrifying and mildly insane thing to do. But, 18 months later, let me tell y’all, it was the right thing to do. Evidenza is growing faster than a Ferrari on the Autostrada. - 📈 307% year-over-year growth - 💰 Entirely bootstrapped + profitable - 🏢 100+ enterprise clients, 1 in 4 are Fortune 500 - 👥 Team grown from 3 → 13 (and counting) - 📦 About to move into our 5th WeWork office I brag about this to you because…we’re hiring! Our research rocket ship needs more crew: - 2nd Sales Director, to manage an endless stream of qualified leads - 4th & 5th Engineers, to accelerate self-service + API integrations - 5th Research Director, to deliver the best reports in the industry All the roles are based right here in paradise, AKA Brooklyn Heights. Market research is a $140B industry, a low NPS category ripe for disruption. If you’re a talented non-synthetic human (or humanoid), consider joining us. We can offer you gold, glory, and unlimited Pellegrino. Reach out to me on LinkedIn if you are sufficiently intrigued. Benvenuti to the synthetic century!

The first episode of Lab-Grown Marketing is live! Jon and I, fully decked out in Renaissance regalia, explore the history of synthetic substitutes --- and why they’re about to revolutionize B2B marketing. We introduce a lab-grown segmentation model, powered by synthetic research and shaped by a surprise visit from an AI-generated Professoressa. And we wrap with an un-characteristically upbeat take on why AI won’t steal all our jobs, just like ATM machines didn't eliminate bank tellers. 🎧 Physically available on Spotify and Apple. Link in the comments. Evidenza

Today we launch Evidenza, our synthetic research platform. Evidenza uses AI to generate finance-friendly marketing plans. And we do that in minutes, instead of months. Every business needs a sales and marketing plan that’s grounded in customer research. The problem is that traditional research is painfully slow and extremely expensive. In B2B, it’s almost impossible to get business executives to take surveys or join focus groups. There’s never been a scalable way to get the voice of the customer. Until today! Synthetic research is the scalable solution. Instead of surveying real customers, Evidenza surveys AI-generated copies of your customers. Our results are just as accurate as traditional market research, and 100X faster. And we synthetize those results into financial marketing plans that you can bring to your CFO. Over the past five months, we’ve partnered with the biggest brands and brightest minds to perfect our platform. We have 19 incredible customers, including EY, ServiceNow, and Mars. And we have 5 brilliant advisors, including Mark Ritson, Linda Boff, and Tomer Cohen Now we’re ready to bring Evidenza-based marketing to every business. If you want to learn more, read the exclusive coverage in ADWEEK: https://lnkd.in/eqvQz8QJ If you want to see a demo of our “mind blowing” product, send me a message! Or we cordially invite you to visit our website, at Evidenza.ai Grazie mille!

Quitting my wonderful job with a 7-month pregnant wife was not the easiest decision I’ve ever made. But, 10 months later, I’m delighted to tell you that it was amongst the best decisions I’ve ever made. The Evidenza Corporation is growing at a blistering pace. We’ve got over 60 clients now, including many of the best B2B and B2C brands on earth, like EY, ServiceNow, and Mars. We’ve done over 90 synthetic research projects on every AI audience you can imagine, from mining operators in Australia to beer drinkers in Germany to Boston-based rheumatologists. We’ve grown the team from three to seven and now…to nine. We’re hiring for two new roles: our second engineer and our first sales rep. The software engineer will help us evolve our product to include self-service capabilities. The account executive will help us respond to the bajillion leads that are pouring in from all over the world. Both roles will be based here in paradise, AKA our charming WeWork in Brooklyn Heights. If you, or anyone you know, would like to climb aboard our research rocketship, please reach out or apply online. You can find the job postings on LinkedIn, naturally: Account Executive: https://lnkd.in/g-KySBK7 Software Engineer: https://lnkd.in/gxAadt7n

Our newest conspiracy theory: Why is most marketing creative so shitty? Because no one agrees on what makes creative good in the first place. In other industries, quality control problems are solved with checklists: • Surgeons use checklists. • Pilots use checklists. • Marketers use...vibes. In medicine, a simple pre-surgery checklist reduced deaths by 50%. Could a creative checklist reduce brand deaths by 50%?! We think so. And our favorite checklist is... the ABLE Framework: ✅ Will the creative get attention? ✅ Will the creative be clearly attributed to the brand? ✅ Will it link the brand to a relevant buying situation? ✅ Will it build on the brand’s existing equity? Four checks? Your creative lives to see another day. Four X’s? Your creative must die. Jon and I continue to save countless lives with our podcast, Lab-Grown Marketing. Share with your loved ones before their next campaign goes code blue. --------- Evidenza is the leading synthetic market research company, using AI respondents to deliver insights in hours, not months — so marketers can test ideas before committing budget. If you want to see how your brand shows up in our research, we’d be delighted to show you a quick demo: https://lnkd.in/gUVBJWvG