William's Recent LinkedIn Posts

I'm delighted and honored to have been named a top global brand guru again. Thanks, GlobalGurus! I'm also thrilled to be listed among so many people I respect and appreciate. #personalbrand #personalbranding #globalgurus #globalbrandgurus

For years, LinkedIn has been the center of your professional identity. But AI is quietly changing that. Your first impression may now come from an AI-generated summary before anyone clicks a single link. And if that summary satisfies the searcher, they may never visit your LinkedIn profile at all. That’s why LinkedIn alone is no longer enough. You need LinkedIn and an AI-readable home base on the open web. Because whether you realize it or not, AI may already be introducing you. Check out my latest Forbes article. LINK in the comments. What would you add, Luigi Centenaro Henrique Alexandre DANIELA VIEK Guillem Recolons ALIZA LICHT Amalia Sterescu Tanvi Bhatt - 'The Personal Branding Pioneer in India' Susan Chritton, PCC, CAPP, CCC Bhavik Sarkhedi 🪜 Ryan E. Yip, Ph.D. Nancy Marshall Regina Grund MICHELLE B GRIFFIN Amy Kulisheck, MBA, ACC, BCC Angela Zimmer Publicity/Acclaimed Marketing Blog/NICE Publicist Bacho Kekusadze Bruce Wahlgren (GCDF, CPRW) Meg Guiseppi Louise Crooks Lola Cuvelier Myriam-Rose Kohn, The Dream Job Expert Bobby Umar Béatrice Cuvelier Lesley Everett - Executive Branding Consultant Karen Kang Kaplan Mobray Jeremy Hill John Antonios Jennifer (Jen) Dalton Jean Oplinger, MCC - Founder and CEO Jane McHale M.A. Ilana Berenholc Daniela Caputo Deb Dib ⚫ Master Personal Brand Strategist Debra Feldman, Confidential Executive Job Search Agent Becky Baker Catherine Kaputa Cindy Key Diana Yuen Kei Chan #personalbrand #personalbranding #AI #LinkedIn #firstimpression #digitalfirstimpression

SEO still matters. But AI recommendations matter more. When someone asks an AI who the experts are, it looks for consistent proof across the web. If it can’t confidently connect your name to an idea, it skips you. Not better vs worse. Clear vs unclear. Here’s how to become visible in AI: https://lnkd.in/e3Zpu9Ne Quick test: ask AI who the experts are in your space. What are your thoughts? Dorie Clark, Luigi Centenaro, Henrique Alexandre, @DANIELA V VIEK, ALIZA LICHT, Amalia Sterescu, Barb Poole, Tanvi Bhatt - 'The Personal Branding Pioneer in India', Susan Chritton, PCC, CAPP, CCC, Personal Branding Consultant & Strategist | Bhavik Sarkhedi 🪜 Ryan E. Yip, Ph.D. Guillem Recolons Nancy Marshall Regina Grund MICHELLE B GRIFFIN Meg Guiseppi Louise Crooks Lola Cuvelier Myriam-Rose Kohn, The Dream Job Expert Bobby Umar Béatrice Cuvelier Lesley Everett - Executive Branding Consultant Karen Kang Kaplan Mobray Jeremy Hill John Antonios Jennifer (Jen) Dalton Cheryl Berrington Jean Oplinger, MCC - Founder and CEO Jane McHale M.A. Ilana Berenholc Daniela Caputo Deb Dib ⚫ Master Personal Brand Strategist Debra Feldman, Confidential Executive Job Search Agent Becky Baker Beverly Harvey Bobby Umar Catherine Kaputa Cindy Key Diana Yuen Kei Chan #personalbrand #personalbranding #aipoweredpersonalbranding #ai #chatgpt #GEO

If work isn’t at least a little fun… You’re doing it wrong. Somewhere along the way, we decided that seriousness equals professionalism. That if people are enjoying themselves, they must not be working hard enough. That mindset is costing us. It’s draining energy, limiting creativity, and making work feel far more difficult than it needs to be. Fun isn’t frivolous. It’s functional. And it's fundamental to work that has impact. It creates connection. It fuels engagement. It improves how we think and how we work together. In my latest Forbes article, I break down why fun is absent from many workplaces and what we can do to integrate into our work in ways that actually drive results. You might be surprised how powerful this one small shift can be. Here's the complete article: https://lnkd.in/eJS2qrEV #personalbrand #personalbranding #ubu #fun #engagement #funatwork #playatwork

Your top talent can have an outsized impact on fulfilling your mission. One high performer can deliver the output of 4 to 8 average employees. And having a high performer raises the bar for your entire team. If you’re a team leader, you understand how critical these overachievers are to fulfilling your mission. These 7 behaviors of authentic leaders are ideal for showing your A-listers that you care and support them (they're just as helpful with all the other members of your team, too!). Here's a brief summary, and check out my Forbes column for the complete article with all the details. LMK what you think! #leadership #authenticleadership #hipo #highpotential #talent #toptalent #ubu

In a world where AI can write almost anything, what makes people actually pay attention? YOUR STORIES! Facts inform. Advice helps. But stories are what people remember. My latest Forbes article explores why storytelling has become essential for building a strong personal brand in the age of AI. Thanks Ann Handley for sharing your brilliance with me. It makes the article shine! #personalbrand #personalbranding #stories #storytelling #AI #slop #

Something went wrong at the start of one of my keynotes. Very wrong! It's not the kind of thing you plan for. Not the kind of thing you want an audience to see. But it reminded me of the most important lesson I learned about presenting. The new issue of BrandBoost is about why mishaps sometimes turn into the moments that create the strongest connection with an audience. Check it out, then share with me the biggest mishap you experienced when presenting...and how you handled it! #publicspeaking #speaker #keynotespeaker #personalbranding #personalbrand #stories

Do Something BIG! Big doesn’t always mean quitting your job or making a major life change. Sometimes “big” is a small daily commitment that keeps you growing. In this week’s newsletter, I’m sharing what I’ve learned from doing something big for 122 days last year. Let me know what you think. Then, in the comments, tell us what you plan to do that feels BIG to you! Once you put it in the comments, it is more likely that you'll make it happen! #personalbrand #personalbranding #ubu

I used to say, "If you don't show up in Google, you don't exist." But right now, in the age of AI, that's only partially right. Today, many professionals use AI to find out about us. And getting seen in ChatGPT or Claude is very different from being visible in Google. I wrote this month’s BrandBoost newsletter about what AI means for personal branding and why AI is powerful for those of us who believe in being real, differentiated, and helpful to our stakeholders. Check it out and let me know what you think! #personalbrand #personalbranding #ubu #ai #chatgpt #GEO #aipoweredpersonalbranding

When was the last time you attended a virtual presentation and thought.... WOW!? Most virtual presentations (and meetings and learning programs for that matter are boring. The solution. Think of the next presentation you deliver as a Broadway production. You'll create an experience that will keep your audience engaged (and not multitasking!). Read the full article in my Forbes column here: https://lnkd.in/eSAZA6rf #presentations #presenting #virtualpresentations #zoom #zooommeetings #personalbrand #personalbranding