Wil Reynolds's Recent LinkedIn Posts

Today I learned that Barack Obama, during the would retreat alone to the Treaty Room to handwrite personal letters to ten ordinary American citizens every single night, a practice he maintained with almost monastic devotion across all eight years. If he can do almost every day while being president, you can probabl…

This is Joe, employee number one hired in 2005. He believes in me enough to take a job with no health insurance. I bumped into him today at Indy hall thx Alex Hillman . The gratitude you feel on employee number one is always a weird feeling, at least it is for me. He believed in me. No health insurance no recogni…

Citations are a bad KPI for Generative engine optimization. It's ok to track them, but trending them out over time (looking for that up and to the right graph) or looking at them in a vacuum is the issue. As model releases change, as you can see with ChatGPT 5.6 Luna, they have different behaviors meaning your KPI…

If you know me, I downplay wealth a LOT, I'm uncomfortable talking about it, and I'd rather people not know anything about me other than I love my work and I get paid decently to do it. However when I went through the opportunity to sell, I realized no one was giving the rawest parts of what can go through someone's…

Citations are a bad KPI for Generative engine optimization. It's ok to track them, but trending them out over time (looking for that up and to the right graph) or looking at them in a vacuum is the issue. As model releases change, as you can see with ChatGPT 5.6 Luna, they have different behaviors meaning your KPI…

If I posted today all the killer stuff I've curated for you guys, most of you will never see it. When Rand Fishkin posted about problems managing what to post given the proclivities of the linkedin algorithm, he shouted me out saying that largely Wil is a "IDGAF kinda guy", which I responded not so fast, I do play…