How Do You Add a Portfolio Website So It Actually Shows on Your LinkedIn Profile?
If you added your portfolio website in LinkedIn's Contact info section and noticed that it does not really stand out on your profile, you are not imagining it. A lot of people run into the same issue. The link technically exists, but it does not always appear in a way that gets attention or encourages profile visitors to click.
So what is the fix? The short answer is this: putting your website only in Contact Info is usually not enough if you want it to be visible and useful. If you want people to actually notice your portfolio, you need to place it more intentionally across your LinkedIn profile.
If you are asking, “How can I add my portfolio website so a user sees it when they click my profile?” this guide breaks it down in a practical way.
Why your portfolio link is not showing the way you expected
LinkedIn treats different profile sections differently. The Contact info area is there mainly for reference. It is not designed to act like a featured showcase section. In many cases, someone has to actively open or tap that area before they even see your website link.
That creates a few common problems:
- Your portfolio is technically on your profile, but not visually prominent.
- Visitors may never open the Contact Info section.
- The link does not help tell your story at first glance.
- On mobile and desktop, profile layouts can display links differently.
In other words, if your goal is visibility, you need more than one placement.
Where should you place your portfolio on LinkedIn instead?
Here are the most useful places to add your portfolio website so it has a better chance of being seen.
1. Add it to the Featured section
This is usually the best option if you want your portfolio to stand out. LinkedIn's Featured section lets you highlight links, posts, media, and articles near the top of your profile.
Why this works:
- It is visually noticeable.
- It appears directly on your profile without someone digging into Contact Info.
- You can add a title and description that explain what the link is.
For example, instead of just dropping your homepage, you can label it something clearer like:
- My UX Design Portfolio
- Writing Samples and Case Studies
- Creative Portfolio Website
If someone lands on your profile and wants proof of your work, this section gives them a direct path.
2. Mention it in your About section
Your About section is one of the first places people read when they want to understand who you are. If your portfolio matters to your professional identity, mention it there in plain language.
You can say something like:
I am a freelance designer focused on brand identity and product visuals. You can view selected projects and case studies in my portfolio website.
Even if LinkedIn does not always make the URL look visually strong in that section, mentioning it reinforces that your work lives somewhere beyond your resume.
3. Add portfolio links to Experience entries
If your portfolio connects to a specific role, client project, or service, adding it inside the relevant Experience section can help provide context.
Ask yourself:
- Does my portfolio show work tied to my current job title?
- Does it support a freelance or consulting role?
- Would it make sense next to a specific employer or personal brand?
When the link is tied to actual work history, it feels more natural and more credible.
4. Use a custom callout in your Headline or banner strategy
You cannot usually place a clickable website in your headline the same way you would in a website bio, but you can signal that a portfolio exists. For example:
- Graphic Designer | Brand Identity | Portfolio in Featured Section
- Frontend Developer | UI Builds, Case Studies & Portfolio Below
This gently tells people where to look.
You can also use your banner image to support this by visually reinforcing your niche, brand, or website name. Just keep it clean and readable.
How to add your portfolio to the Featured section on LinkedIn
If you have not used Featured before, here is the basic process:
- Go to your LinkedIn profile.
- Scroll to the Featured section. If you do not have it yet, click Add profile section.
- Choose Recommended and then Add Featured.
- Select Add a link.
- Paste your portfolio URL.
- Edit the title and description so it is clear what people will see.
This step matters more than people think. A raw URL is easy to ignore. A clear title like Marketing Portfolio: Campaign Examples and Results gives people a reason to click.
What kind of portfolio link should you use?
Not every link performs equally well. Before adding yours, ask:
- Does the website load quickly?
- Is it mobile friendly?
- Does it immediately show my best work?
- Is it obvious who I am and what I do?
- Does it feel current, or does it look abandoned?
If your homepage is too broad, consider linking directly to a curated portfolio page instead of a general website landing page.
That is especially important for people in design, writing, video, photography, development, consulting, and personal branding.
What if you do not have the Featured section yet?
If you do not see Featured on your profile, do not worry. LinkedIn allows you to add sections manually. You can learn more through LinkedIn's help resources here: LinkedIn Help Center.
You may also want to review LinkedIn's official profile guidance if you are trying to improve overall visibility, not just your portfolio link: LinkedIn Blog.
Small profile tweaks that make your portfolio more clickable
If you want more people to actually visit your website, these small changes can help:
- Use a professional profile photo so your profile feels trustworthy.
- Write a clear headline that explains what kind of work your portfolio contains.
- Make your About section human, not stuffed with keywords.
- Show proof through Featured links, case studies, or sample posts.
- Keep your portfolio updated so visitors are not sent to old work.
Think about the user journey. Someone clicks your profile. What do they see first? What makes them trust you? What makes them curious enough to open your portfolio?
That is the real optimization here.
Should you also post your portfolio in content?
Yes, in many cases that helps. If you create a post introducing your work, recent case study, or project roundup, you can feature that post on your profile too. This gives your portfolio context and personality.
For example, you could post:
- A short walkthrough of your best projects
- A before-and-after client result
- A mini case study with a link to the full portfolio
If you want ideas for how creators and professionals use LinkedIn more strategically, this video can be useful: LinkedIn Profile Tips on YouTube.
The simple answer to your original question
If you want your portfolio website to show when someone clicks your LinkedIn profile, do this:
- Add the website to Contact Info for completeness.
- Add the same website to the Featured section so it is actually visible.
- Mention it in your About section.
- If relevant, connect it to your Experience entries.
That combination works much better than relying on Contact Info alone.
Final thought
LinkedIn is not always intuitive when it comes to showcasing outside links, so this is a very common question. The good news is that you do not need a complicated workaround. You just need to place your portfolio in sections that are designed for visibility, not just storage.
If you are trying to make your profile work harder, not just look complete, this kind of detail matters. A visible portfolio can help recruiters, clients, collaborators, and hiring managers understand your value faster.
At EXEED Digitals, we usually help with exactly these kinds of LinkedIn profile and visibility concerns. Whether it is profile positioning, Featured section strategy, content structure, or making sure your brand actually gets noticed, our team works on practical LinkedIn growth every day. If you want support beyond just adding a link, you can explore our services here: EXEED Digitals Services. We have helped hundreds of brands improve how they show up on LinkedIn, and this is one of those small fixes that can make a real difference.
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